MTL - The Growth of the Richest Man-Chapter 139 Mobike listed (1)

(Second shift today. During the Spring Festival, I have to visit relatives every day, so I am busy. From tomorrow onwards, it will be updated every day, and it will return to normal from the fifth day of the new year. Sorry!)

The transformation of the first batch of 5,000 Mobikes is not difficult. In more than half a month, the transformation has been completed and the offline test has been completed. After a period of advertising and coordination with the school, on March 14, 2009, the Mobike Qinghua University pilot project was finally launched, and the first batch of 5,000 bicycles were finally put into use.

First of all, the publicity in the early stage was very good, and the advertisements of "one yuan riding" were overwhelming. The price of riding was marked as 1 yuan per half hour, and half an hour was calculated for less than half an hour. Although half an hour is short, the area of ​​the school is not that big, so you can ride from anywhere in the school to any other place! At the same time, you can also purchase a Mobike monthly card for 9.9 yuan, which can be used for 120 rides a month, that is, 60 hours. This price is equivalent to riding a bicycle once, and only a few cents! This price is very attractive.

However, as an on-campus commuter tool, the pilot Mobike can only be unlocked on campus, and the bike can only be returned on campus. If it is outside the campus, it can be anywhere in the urban area of ​​the capital (but it must be on the side of the main traffic road). If you have a car, you need to pay an additional vehicle dispatching fee of 5 yuan, but in fact, the price of this vehicle dispatching fee can be paid if there is an emergency. After all, the price is not too high.

"Mobike is 9.9 yuan per month, and the cost of using a bike is only 60 yuan per semester. On average, I will have two bicycles stolen in one semester. I spent more than 100 yuan to buy the bicycle, not including the sale of the car. Locked money! The money to buy a car lock is more than the money to buy a car, but the expensive car lock is useless, and the one that should be lost will still be lost, alas."

"I just said a little bit upstairs. Moreover, Mobike can be used anywhere in the school and returned anywhere. I looked at it and found that there must be a car within 100 steps. It is very convenient, and parking is also convenient. No. Like riding your own car, sometimes you have to be far away to find your car. If the car is unfortunately moved, it is very easy to find the car. After using Mobike, you will no longer have to worry about finding it difficult to find a car. problem."

"Not only that, but parking is also a problem. Your car and parking location are still very particular, but Mobike, you can stop it whenever you want, it's so convenient!"

"I just bought a bicycle last month, and it's 90% new now. Does anyone want to buy it? I'll sell it at 50% off, and I'll give you a lock!"

"Haha, it is estimated that your bicycle is about to rot in your hands. Does anyone still buy a bicycle to ride it? Oh, maybe, you can't sell your bicycle on the campus forum of Shuimu Qinghua, go to the future next door. Sell ​​it on a famous campus forum, maybe you can sell it!"

"Okay, I will quickly ride the car to the neighborhood to see... Where is the car I bought? I can't find it anymore! It was stolen! Damn car thief... Forget it, don't look for it anymore, I just took this opportunity to buy a motorcycle Thanks to the monthly card for bicycles, you don’t have to worry about how to deal with bicycles!”

"Why are car thieves crazy? I'll quickly get a Mobike 9.9 yuan monthly card!"

. . . . . .

On the first day of operation, there were nearly 1,000 Mobike monthly cards sold. In addition, some people did not issue monthly cards, but simply paid for rides by time. The income per day reached more than 10,000 yuan. The maintenance cost on the first day, that is, one car could not be unlocked, the user complained, and specialized maintenance workers repaired it, and nearly 50 cars were driven out of the campus, and special small trucks went to each place. The vehicle was retrieved from the ground, and about 5 vehicles were lost. The loss of vehicles for a day was only about 2,000 yuan, which is equivalent to one day's time, and the income was more than 5 times the expenditure.

But Hu Weiwei also saw some problems. On the first day, the loss of vehicles was so great. The number of people who applied for the monthly card on the first day was relatively large. After a while, if many people applied for the monthly card, then the income will be greatly reduced. With the aging of the vehicle, the cost of vehicle repair will be higher and higher, at that time, there may be losses!

Among them, the biggest losses are the vehicles parked outside the school. Five of them are missing. The cost of these five vehicles is already thousands of yuan, accounting for about half of the cost of vehicle loss today. Taking it back from the off-campus parking lot also wastes a lot of labor and accounts for nearly half of the cost. Today, the cost is basically spent on off-campus parking! Hu Weiwei was very dissatisfied with this data.

"Mr. Zhang, the cost of off-campus parking is too high. Otherwise, let's ban off-campus parking, which can greatly reduce operating costs." Hu Weiwei expressed her suggestion.

Zhang Yong’s proposal to allow off-campus parking is also for Mobike to give students the best riding experience, so there is no need to worry that the vehicle cannot be parked, which will lead to continuous deduction of fees, or even theft of the vehicle. But Zhang Yong did not expect that the operating costs of off-campus parking would be so high. But one day's data doesn't really explain the problem, Zhang Yong is still ready to take a look.

March 15th is Sunday~www.novelbuddy.com~ This day, it may be the word of mouth brought by the people who apply for the card on the first day or something. The number of monthly card applications on this day has reached nearly 3. Thousands, after counting the income from paid rides, the one-day turnover reached nearly 40,000 yuan! But the off-campus parking situation is also very obvious. Nearly 300 cars were driven off-campus. Of these 300 cars, only 270 cars were recovered. In one day, more than 20 cars were lost. Operating costs, including vehicle loss alone, reached nearly 5,000 yuan!

At the same time, the customer service system of Mobike also received several complaints. They complained that they rode their bikes to see their girlfriends or boyfriends in other schools, locked the bikes on the side of the road, and then wanted to take them out again when they rode back. , it shows that the vehicle is not in the service area and cannot be used! They can only wait eagerly for the operator to pull the vehicle into the truck and transport it back to the school, and they can only go back to the school slowly by bus or walking. The on-campus cycling experience is good, but the off-campus cycling experience is very poor!

The next five days are school time, but college students are relatively free. When there are classes, they need to stay in school, but when there are no classes, or when they don’t want to skip classes, they can still go off-campus at any time. Vehicles are basically operated in the school, but occasionally some will go out of the school gate. In a week, more than 100 vehicles were lost.

In a week, more than 10,000 monthly cards were sold, and the operating income was about 100,000. However, the value of the lost vehicles was almost 20,000. In addition, the company's publicity and operating expenses were about 50,000 yuan, and the profit was only 30,000 yuan. With the gradual saturation of monthly cards, more and more people apply for monthly cards. Is this business really profitable? Hu Weiwei was a little suspicious.

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