MTL - The Science Fiction World of Xueba-Chapter 467 Web portals

Half an hour later, Yang Zhiyuan stared at this young Asian who was obviously younger than himself, and wondered: "This classmate, do you want to see me and Ferro?"

Pang Xuelin nodded, extended his hand and smiled, "Student Yang, hello, this is Pang Xuelin, from mainland China."

"Pang Xuelin, from the mainland?" Yang Zhiyuan frowned and muttered to himself, "I seem to have heard the name."

Immediately afterwards, Yang Zhiyuan seemed to think of something. Looking at Pang Xuelin, it was inconceivable: "I know, you are the Pang Xuelin who invented the Star Ring CVD and is praised as a small **** by Xiangjiang Media?

Pang Xuelin blinked and smiled: "Is my fame now so big?"

Yang Zhiyuan quickly shook hands with Pang Xuelin and said, "Mr. Pang, I saw your news on the Chinese media in San Francisco. I'm sorry, I didn't recognize you just now, yes, this is my roommate Ferro.

Yang Zhiyuan pointed to Ferro and introduced Pang Xuelin's identity to Ferro in English.

Ferro looked at Pang Xuelin with some surprise. Apparently, the 18-year-old had become a billionaire through self-employment in less than a year.

"Mr. Ferro, hello!"

Pang Xuelin also shook hands with Ferro.

"Hello there!"

Ferro shyly said.

Although they also belong to the founders of Yahoo, they are introverted and more responsible for technical work. The company's management is basically dominated by Yang Zhiyuan.

"Mr. Pang, let's go talk to Starbucks."

Yang Zhiyuan pointed to the Starbucks cafe not far from the library.

"it is good."

Pang Xuelin nodded.

Soon, the three sat down at Starbucks, and Yang Zhiyuan ordered everyone a cup of coffee.

Later, Yang Zhiyuan turned his eyes to Pang Xuelin and curiously said, "Mr. Pang, how do you know the website I created with Ferro?"

In the past, Yang Zhiyuan and Ferro searched a lot of materials for writing papers, and compiled them into directories and subdirectories, put them on the Internet, and named them Jerry Global Information Guide.

Originally, this was just a two-person whim. Anyone who thought that it would soon cause widespread concern among netizens, the traffic of the website also surged, and netizens put forward many suggestions for improvement on the message board of the website.

For the first time, Yang Zhiyuan and Ferro felt the magic of the Internet. In the past half a month, a brain put all their spare time and energy on the Jerry Global Information Guide, and even the nature of writing a paper was not much. .

However, at this time, the two maintained and updated this website, more in their personal interests and novelty in Internet communication, and they didn't realize the huge significance of this website.

Moreover, it did n’t take long for Jerry ’s World Wide Web Guide to come out, and not many people in the school even knew that this site was created by him and Ferro. Where did this Pang Xuelin know in front of him?

Pang Xuelin had already prepared for this problem and smiled: "I checked the IP of your website and found that it was at Stanford. Then I found it. I checked the IP information at the student office and found that it was yours. The two are managing with Ferro, so I asked for your contact details ... "

Yang Zhiyuan and Ferro looked at each other, and they both saw surprise in their eyes.

Although there are traces of hacking activities in this era, Pang Xuelin said so lightly that he positioned them, which still surprised Yang Zhiyuan and Ferro.

After pondering for a moment, Yang Zhiyuan curiously said: "Mr. Pang, what is the purpose of your appointment with us today?"

Pang Xuelin looked at Yang Zhiyuan with a smile, and said, "I am very optimistic about the information provision model of your Jerry Global Information Network guide. I am going to create a similar company and would like to invite you to join."

"Invite us to join?"

Yang Zhiyuan and Ferro glanced at each other, something incredible.

"Mr. Pang, do you really think this site can make money?"

Pang Xuelin said with a smile: "Student Yang. Do you know how many PCs there are in the United States now?"

Yang Zhiyuan shook his head.

Pang Xuelin stretched out a finger and said: "It has exceeded 15 million units, at least 80% of which are connected to the Internet. Our company has done research on the US consumer electronics market. In 1993, the whole In a year, Americans spent a total of 9 billion US dollars to buy about 7 million home computers, which accounted for more than 40% of the computers sold in the United States throughout the year. Among consumer electronics, its The sales volume is second only to color TVs, ranking second. We can almost certainly say that this year, next year, and even until 2000, personal computers will maintain a strong annual growth of at least 20% to 30%. We need not worry , Personal computers will become a fashionable decoration, everyone can find the functions they need in the computer, children ’s education and entertainment platform, parents ’various financial management tools, various word processing jobs. And the most important Internet Information acquisition port. People can receive and transmit various digital products and service platforms through personal computers, such as online e-magazines, interactive games, home shopping Things functions and virtual classrooms. In the future, audio audition, communication media and other services will be integrated into the computer, as well as personal computers, and will become a home entertainment center and universal terminal in the information age ... "

Pang Xuelin paused and continued: "However, for most netizens who have not experienced online education, they often have no way to deal with the vast sea of ​​Internet. Even some Internet enthusiasts can only go through the chat room. Or BBS, for information sharing. There are also companies that are doing a model similar to yours. By comprehensively collecting information and compiling into different directory models, the efficiency of information sharing is improved. I personally think that these models are quite immature , And it ’s also very inconvenient. Netizens need a simpler and fully functional way to access the Internet. I think the portal will be a clear development direction ... "

"Web portals?"

Yang Zhiyuan looked at Pang Xuelin puzzled.

Pang Xuelin laughed and said, "Yes, it is a portal website. The so-called portal website, in a broad sense, is a web application framework that integrates various application systems, data resources and Internet resources onto an information management platform , And provide users with a unified user interface, and establish business-to-customer, business-to-internal employees, and business-to-business information channels, so that enterprises can release all kinds of information stored inside and outside the enterprise. In a narrow sense, The so-called portal website refers to an application system that provides certain types of comprehensive Internet information resources and related information services, and can provide Internet users with one-stop Internet services such as news, navigation, search, mailbox, forum, and communication. "

Yang Zhiyuan's and Ferro's eyes could not help but brighten up. Pang Xuelin's words seemed to open the door to the correct answer for them.

Although they have been compiling Jerry World Wide Web guides during this time, they have not realized what the website is for.

The reason why they put all their energy into it is more because this website has won the widespread popularity of netizens, which gives them a very satisfying sense of accomplishment.

But for the future direction of the website, they do not have a clear concept.

And what Pang Xuelin said just now undoubtedly pointed out the direction for them.

Yang Zhiyuan pondered for a moment and said, "Mr. Pang, do you mean that you are going to make a website similar to the role of online media?"

Pang Xuelin snapped his fingers and said with a smile: "Smart."

In fact, the portal proposed by Pang Xuelin is very different from the Jerry World Wide Web Guide, which was initiated by Yang Zhiyuan and Ferro.

The Jerry World Wide Web Guide is actually a website that mainly provides search services, playing the role of "getting started" by netizens and becoming a "gateway" for netizens to enter the Internet.

The portal website proposed by Pang Xuelin regards providing news services as the portal's main business and even its core competitiveness.

Yang Zhiyuan frowned: "Mr. Pang, how should we make money?"

Pang Xuelin smiled faintly: "Open, free and advertising!"

One of the biggest reasons why Yahoo failed in the afterlife is that it is obviously a good media company, but it has to pack itself into a technology company, and eventually loses sesame and watermelon.

Yahoo's success is mainly because it created a new business model of the Internet: open, free and profitable, which stimulated the birth and rapid development of e-commerce.

You should know that in the era when the Internet was just emerging, some companies led by AOL are still developing paid dial-up users, trying to develop the Internet as the "second telephone network"!

The intervention of Yahoo has greatly lowered the threshold of the Internet. Users only need to pay the phone and broadband to surf the Internet happily!

Therefore, the rise of Yahoo is due to the general trend. Yahoo, which was only one year old in 1996, was listed on the Nasdaq. The stock price soared from $ 13 to $ 33 on that day. Yahoo became the first brand of the Internet in one fell swoop!

After Yahoo succeeded, many companies soon followed suit to copy Yahoo's model, and the development of the Internet entered an era of "traffic is king".

Many companies are in a crazy state, blindly pursuing traffic without paying attention to content, resulting in worse and worse advertising effectiveness. Many companies do not have pain and grief, but insert crazy ads to try to divide the already small Internet advertising market. As a result, traffic is getting cheaper!

Around 2000, Yahoo also joined the ranks of crazy people, crazy purchases without paying attention to the improvement of technology.

Just when the Internet bubble burst in 2000, Yahoo was severely impacted and its share value evaporated by more than 90%!

In 2002, under the management of Ms. Decker, the chief financial officer of Yahoo, she made drastic reforms and cut off many projects, such as online payment, auctions, shopping, etc., which immediately controlled the company ’s budget and reversed the company ’s loss. Decline.

The new CEO Samuel succeeded in turning losses into profits after acquiring Iure one after another, and in 2005 relied on search advertising revenue to bring Yahoo's performance to the top.

But the good times are not long. Yahoo's stock price fell to the bottom of the 2004-2005 peak for less than two quarters.

After tasting the sweetness of the search bid ranking, Samuel blindly expanded and tried to compete with Google in the search field, instead of focusing on his own brand advertising, which greatly squeezed Yahoo. Profit margins.

The profitability of Yahoo in 2004 has not reached Wall Street's expectations. The stock price of Google was basically maintained in 2005 through a large number of sell-offs of Google's original stock. In 2006, when there was no Google stock sell-off, the stock price fell, and it has since collapsed!

Looking back at the entire development process of Yahoo, it is not difficult to see that as long as Yahoo firmly holds the low position of the first brand of its own brand advertising, it will not be so far.

But why did Yahoo take the risk and insist on making a life and death with Google in the search market?

There are many mistakes in decision-making, but more is the pressure from greed on Wall Street!

Once a company's profit fails to meet Wall Street's expectations, it will be ruthlessly abandoned by Wall Street, including: downgrade, malicious short, or even be directly dismantled and sold!

Wall Street is more about the interests in front of it, and the company's leadership needs to pay more attention to long-term development. It must find a perfect balance in it, otherwise it will be extremely detrimental to the company's development!

Obviously, no capable leader at Yahoo can grasp this clearly.

For example: In the United States, an online sales company Overstock ’s second-quarter 2005 earnings were one or two cents less than Wall Street ’s expected share price. The company ’s performance was downgraded by the rating company. I realized that the company's stocks were maliciously short-sold by hedge funds, and the number of stocks sold was more than ten times its actual possession!

Later, it was invalidated due to the inability to deliver on time, but the stock had already plummeted and the company was almost closed!

Another example: American AT & T was forced to split into AT & T, Lucent and NCR in 1995.

Because AT & T and two other long-distance telephone companies Mt are in a competitive relationship, in order for the latter two to sell their own telephone equipment, their companies were divided into equipment manufacturing and telecommunications services, so Mt really came to buy Lucent equipment, which caused Lucent's explosive growth in the short term, investors made a fortune, but it is very unfavorable for the company's long-term development!

After the Mt phone equipment market was saturated, Lucent began lending to small and medium-sized companies that were unable to repay to meet their thirst for profit. After the Internet bubble burst in 2000, those small and medium-sized companies went bankrupt and failed to repay, causing huge losses!

Later, there were four splits of AT & T company, which were divided into four companies: long-distance phone, mobile phone, enterprise service and broadband. The reason is also shortsighted and greedy.

The competition between Yahoo and Google is an undoubted match, but when carefully analyzing the reasons, it is not difficult to find that ~ www.novelbuddy.com ~ the company's genes played a decisive role!

Yahoo was born to provide a web search service. In 2003, it acquired the Inktomi search engine and later switched to Google. However, it has never done a search before. Yahoo advocates manual editing instead of computer processing information. Yahoo still adjusts search results manually.

Yahoo's technical flaws make it only a traditional media company, and Google is different from a company with excellent technical genes. All search results and rankings in Google are ranked by computer, and engineers have more High discourse power and status.

If Yahoo did not expand blindly in 2000 but concentrate on doing its own brand advertising services, or give up in the competition with Google, but instead cooperate with Google and return to the status of online media, it is likely to be a strong Media companies stand in the Internet world.

What Pang Xuelin has to do now is to return Yahoo to his original position.

Whether or not to develop a search engine in the future depends on how Yang Zhiyuan and Ferro can make Yahoo.

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