MTL - There is a Problem with This Online Game Planning-Chapter 513 extremely localized advertising

  Chapter 513 Extremely localized advertising

  The announcement of "Monster Hunter" has indeed begun.

  After all, Linmu Studio has prepared related work before the start of the carnival, including shooting and business negotiations.

   After all, it is the first game released.

   If you wait until after the carnival to prepare, it will be too late.

  It is not surprising that Linmu Studio announced the release of a new game.

  The reason why Forest Studio announced the release of a new game this time made the staff of Peria so nervous. A large part of the reason is that the Forest Carnival just ended.

   In addition, the focus of Linmu Studio this time does not seem to be in Europe and America.

   Instead, it was placed in East Asia.

  The carnival has only ended for two days.

  One of the five major TV stations in Japan has a related game advertisement.

   And it’s an extremely localized ad…

   This caused Deputy Chief He's subordinates to panic a little.

office.

   After listening to his subordinate's report, Deputy Chief He suppressed the renewed sense of irritability in his heart, opened the video website, and followed the subordinate's guidance.

   Click on the video page.

but.

   Haven't seen the ad yet.

  Just seeing the title, Vice-Governor He frowned.

  【Switch, the magic advertisement of "Monster Hunter", I saw it on TV Tokyo, it was so funny. 】

  Limwood Studio advertises on TV stations.

   It can be said that it has achieved the ultimate in doing as the Romans do.

but.

  Peria He’s deputy director can be regarded as the first brother of the Japanese factory, and the local game circle is still very familiar with it.

   Can these people really shoot attractive advertisements?

  He deputy director is a native neon person, and the Peria host is also a native of Europe and the United States.

  He himself is very clear.

  That is, different regions have great aesthetic differences!

  He admitted that Linmu Studio's method of broadcasting films is really useful for Europe and the United States.

  Because they did a really good job.

  He had to admit it.

   But the problem is.

  Europe, America and East Asia are very different. Even if they belong to East Asia, the aesthetics of the country where Lin Mu Studio is located and the island country where Deputy Ganfu He is located are also very different.

  Linmu Studio No. 1 has no relevant experience. Before that, only "Fitness Ring Adventure" made waves with Lin Yao himself. Other games are basically announced on the Vaporwave game platform.

  Secondly, he has not heard of the advertising company he often cooperates with assisting Linmu Studio.

   They dare to put it on the TV station, do they really understand the situation here? Can it attract people?

  Fufu He was a little unconvinced.

  Not to mention Linmu Studio, even Peria, sometimes they don’t know what their local players want to watch.

  So he suspects that this video is a gimmick put on by Linmu Studio.

but…

  Let’s take a look first.

   Deputy He came back to his senses, thought for a while, and clicked on the Monster Hunter ad.

  Beside, the subordinate of Deputy Chief He saw his boss's expression and knew what he was thinking, but he didn't say anything, just smiled wryly.

  The video is loaded instantly.

   Then, playback started.

  But at the beginning of the video, it is not the game screen, but a real person. A well-known artist from the island country appeared in front of the camera.

   Entertainer?

   Deputy He was stunned.

  In the video, on a certain set, an artist in a suit and leather shoes was sitting in a corner of the set, and three juniors came to him together.

  He stood up, suddenly took out three small paper bags, and handed them over.

   "This is lucky money for you."

   "Senbei, real or fake!"

  When the three people in front of the artist heard this, they immediately showed expressions of surprise and disbelief.

  Then among the three, the junior in the middle suddenly turned his head and said to his companion next to him, "I have a watch that I really want to buy."

   "!?"

  The artist holding the New Year's money jerked his head back.

  Large close-up of the lens.

   A look of disbelief.

   "I will save it." The companion who was accosted thought for a while, and gave what he would do when he got the lucky money.

   "Huh!?" The artist's face gradually became grim, and he performed a show of beauty.

   "I want to buy a lucky bag!" The last junior said directly.

   "!"

  The entertainer turned ferocious and fierce, staring at the three of them fiercely.

   After the three juniors finished talking about what they wanted to do with the lucky money, they bowed to the artist and said loudly, "Then I won't be polite!"

   Then, he reached out and wanted to take out the lucky money handed over by the artist.

   But the artist held the small paper bag tightly, not letting them take it away.

   "Yamada-san?"

  The three juniors held a corner of the lucky money and looked up at the artist.

  The entertainer had a vicious look on his face, because his expression was too exaggerated, and he even rolled his eyes.

   Very sand sculpture.

  Authentic sand sculpture.

  The camera zooms out.

  The four held the paper bag containing the New Year's money and were deadlocked.

  At this time, the artist spoke.

  He hated iron but not steel:

   "What do you think the New Year's money will be used for?"

   "The one you should buy is—"

   "Monster Hunter is right!"

The last sentence.

  The lens gave a close-up again.

  The artist who hated iron and steel just now suddenly smiled and said like a spring breeze.

   thump thump...

   Next.

  The main theme of the hero's certificate suddenly sounded.

   Seamlessly switched to the game screen of "Monster Hunter".

   At the same time, there is a narration.

  【It is a kind of happiness to have a game you want to play. 】

  【"Monster Hunter" is coming soon! 】

  【On sale on May 15 (gold)! 】

   "Let's hunt together!"

   Next.

  The screen switches back to the studio.

  The entertainer hugged the shoulders of the three juniors, formed a half circle, and shouted.

"Yes!"

  The three juniors replied with vitality.

  When the artist heard the junior's answer, a sand sculpture smile appeared on his face again.

  【switch】

  Finally, the advertisement ends with the host LOGO appearing.

  It’s just a 30-second advertisement.

very short.

  But Deputy Chief He was dumbfounded.

   Damn it! ?

  This **** is an advertisement made by an overseas game company?

  Is this Nima localized to this point?

   Isn’t this Nima too outrageous?

  The painting style of this sand sculpture...

  This is a way of bringing out the whole game with one introduction...

  This whole ad plan...

  He deputy chief suddenly looked up at his subordinates.

  The subordinate smiled wryly, and whispered: "It is indeed their advertisement, and it is indeed broadcast on the TV station. Most domestic game-related advertising companies should not intervene. As for whether other advertising companies have intervened, I don't know."

   "..."

   Deputy He was shocked when he heard this!

  He finally knew why his subordinate came here to talk about the announcement of Linmu Studio.

  Although it has not fermented yet.

   But he had a vague feeling that this advertisement would be very popular.

   "Boss, take another look at the advertisement of their mainframe."

  The subordinates looked at Deputy He's face in a daze, and whispered a reminder.

   Deputy He came back to his senses.

  Some teeth-sick places opened the next ad.

Then.

  Opening lightning strike.

  The flashes flicker wildly.

  A group of people in suits and leather shoes came out of the magnificent conference room.

   "The Prime Minister."

  The camera slowly moves to the front.

  The reporters surrounded the entire aisle.

   They followed the leader and stepped back.

   According to the lines, it can be known that the leader is a minister.

  The guards opened their hands, blocking the reporter who wanted to move forward.

Then.

  The camera is aimed at the artist who just appeared in the last promotional video.

   Only this time, he played a reporter.

  He was stopped by the guards, but he still leaned out with difficulty, held the microphone, and asked loudly: "Minister Prime Minister, will you buy a switch?"

   Originally very serious picture.

  As soon as this question was asked, the flavor immediately changed.

   "Still working on it."

   And the actor who played the role of the Prime Minister, while walking, replied lightly.

  It seemed that what I heard was not a sand sculpture problem, but an attack on myself.

  The reporter played by the artist was also very direct, and suddenly said solemnly:

   "Mario Kart."

   "Splatoon."

   "Pokémon."

  He immediately started holding the microphone, began to announce the name of the game, and finally said hurriedly: "This is already a game that the people are concerned about."

  The Prime Minister remained unmoved, and said arrogantly: "Still studying."

   "The Prime Minister!"

  The artist who played the role of a reporter was immediately angry when he heard what he said.

   Suddenly pushed away the guards maintaining order and blocked the Prime Minister.

  Low light through the window, shining into the room.

  The reporter and the prime minister stood facing each other across the light.

  The bodyguard behind the prime minister lifted his suit jacket, as if he wanted to take something out of his waist.

  But the reporter was unmoved. He looked at the prime minister and said earnestly: "I'm still hesitating because I want it!"

Last paragraph.

  He roared out directly.

  The voice echoes in the lobby.

  The Prime Minister remained unmoved, and took a step forward, then leaned next to the reporter, looking like a big villain, and said:

   "That's not sure.

  But the future is uncertain. "

   "..."

  The camera refocuses on the reporter.

  He calmly said:

   "Dark Souls."

   ""labo""

   "Ring Fit Adventure"

   "And the legendary Zelda!"

   Following the reporters, the game names were reported one by one.

  A shocked expression slowly appeared on the Prime Minister's face.

  He's shaking.

  He is hesitating.

  Finally, the muscles of his entire face trembled slightly.

   And the reporter, gave the final blow.

   "Then, the latest masterpiece "Monster Hunter" is finally coming!"

  Music suddenly sounded.

  The prime minister's expression suddenly relaxed, no longer wavering, and with a smile on his face, he hugged the reporter.

"I lost!"

  Click, click, click.

  The sound of the flashlight sounded.

  At the same time, there are exclamations outside the venue.

  Next scene.

  【If you want to buy it, now is the time. 】

  【New switch price, 37980 yen】

  【The switch purchase opportunity campaign is being implemented. 】

  He Deputy Steward: "...??????"

   And this commercial is not over yet.

  After hugging.

  The prime minister let go of the reporter, shook the reporter's hand vigorously, and suddenly asked excitedly, "Which family reporter are you?"

   "Ah, I'm a passing player." The reporter replied with a smirk.

  The Prime Minister was stunned when he heard the words, and then smirked.

  The two smirked at each other for a while,

Sudden.

  The Prime Minister took the microphone from the reporter: "Drag me out."

  The next second, two bodyguards supported the reporter and dragged him out.

   "Minister!" The reporter roared.

  【switch】

  The host logo appears again, and the advertisement ends.

   "Poof!"

  Although it is not the first time I watch it.

  But the subordinates on the side, after seeing it again, still couldn't hold back.

   laughed outright.

   But Deputy Chief He ignored his subordinates.

  He just sat there.

  My heart seems to be galloping like a thousand horses.

   Just an idea.

  Where did Linmu Studio find the advertising genius?

  You are condescending to shoot commercials!

  Why don't you go to film a drama?

are you crazy!

   Moreover, Linmu Studio is obviously very familiar with his local political culture.

  Take the minister to make fun of it, maybe many people will think there is a problem.

   But actually.

  Including ministers, most of the important officials in the island country have retired, and they will appear on variety shows from time to time.

   After all, it is an entertainment election.

  This advertisement is really trivial.

  “…this ad ran on a TV station?”

   Deputy He finally reacted.

  He took a deep breath, barely suppressing the feeling of galloping horses in his heart.

  He has completely recognized reality.

  The other party is really skilled in shooting local advertisements.

   Now questioning the other party's incompetence has no meaning.

  He just wanted to know.

   How much resources the other party is willing to invest, can you block it.

  Although Peria's handheld is currently hanging on his breath, deep in his heart he also thinks that he can't beat the switch and has completely given up.

  But the large-scale advertising of the other party does not only affect the handheld.

  switch can also be used in the living room!

   Now that the forest studio is coming aggressively, it may even have an impact on Peria's traditional host brand.

   And now Switch is indeed popular in their homeland, especially after the fitness ring advertisement came out at that time.

  Now Linmu Studio is doing something like this...

Yes.

   Deputy He was a little scared.

  In the case of the remaining prestige of the forest carnival.

   "I don't know for the time being, but currently there is only TV Tokyo."

  The subordinate quickly stopped smiling and replied seriously.

   "Let the affairs commissioner contact the TV station."

  Fufu He thought for a while, and replied: "See if there is any other cooperation. If there is, send some gifts by the way, see if you can block it, and let the secretary come in at the same time. I will make an appointment with Mr. Fujimoto from the Cultural Affairs Office tonight."

"Yes."

  The subordinate understood instantly, responded respectfully, then turned and left.

  The Deputy Chief He waited for his subordinates to leave.

  Leaving the computer, walking to the floor-to-ceiling windows, and looking down, his face was a little ugly.

  The good mood just now has disappeared.

  Hope those ads don't affect too many players.

  He's currently thinking about it.

   Facing the menacing Linmu Studio, he suddenly felt powerless.

   At least on a commercial level, he really feels that there is no way.

  The other party’s commercials are so ‘outstanding’.

  It's really hard to top...

  …

  Although Deputy Chief He has a good idea.

  But this time, the audience did not shift according to his will.

soon.

  The second largest TV station in the island country also began to broadcast the advertisement of Linmu Studio.

   And these ads.

   Still tm is a series.

   There are two series in total.

   "Monster Hunter" and switch.

  Except for the two that Vice-Governor He has seen.

   There are also sand sculpture advertisements with multiple scenes and places, and different plots.

  And these advertisements are indeed very new to the local players of the island country.

   After all, there is no Sony here.

  Compared with Sony Dafa, Peria is still far behind.

soon.

   Bombed with the series of advertisements.

  Related games have become a hot topic in many forum communities in the island country.

   "Hahahahahaha! It's so funny! What is this!"

   "It's funny. Although I've been watching Forest Carnival and looking forward to "Monster Hunter", I didn't expect such an advertisement to be released in the end. It's too magical."

   "Forgive me, can't I spend money? But there can be more ads, hahaha."

   "I was tangled between Peria and switch, but after seeing the minister's advertisement, I made up my mind and chose the latter. After all, the ministers all chose switch."

   "If only those ministers really played games (laughs)."

   "It's too cunning! Peria don't cut game projects, learn how to shoot commercials first."

   "Someone wants to hunt together?"

   "An advertisement not only highlights the attribute of fighting together, but also is full of fun and interesting."

  “[Video], ghosts are coming…”

   "..."

  As the number of TV stations for advertising increases, the wider the area covered, the more players will watch it.

  Related discussions are getting hotter.

   Even because the advertisements are too magical, a ghost animal video was born.

  The popularity of "Monster Hunter" in Japan has also continued to rise.

   All of a sudden.

   Even many people can't tell the difference.

   Is Peria a local game player?

but.

   This situation was quickly contained.

   Mainly because old accounts were turned over.

   "Monster Hunter" is still controversial.

   That is, the amount of content is too large, equivalent to two games, and even the cassette can’t fit in it. There is no way to use online updates in the future.

   This was said by Lin Mu Studio himself.

   But there are still players who are skeptical.

   After all, this is an exaggeration.

   And Peria is aimed at this point, curbing the continuous ferment of the game heat.

   This effect is still there. When you are willing to spend money, many players who are still vacillating and not sure whether they want to buy it hesitate.

   I plan to wait until the game is released.

but.

  This approach has advantages and disadvantages.

  If the follow-up game is released, the volume will be really exaggerated, and the quality of the game will satisfy most players.

   It's probably unstoppable.

  However, Deputy Chief He’s idea is actually very simple, so he stopped talking first.

  He really can't help it.

   And such a fuss.

  After the release of "Monster Hunter", "Pokémon" will follow immediately, and Peria probably won't be able to take care of it...

at the same time.

   Domestic.

   "Monster Hunter" has also begun to announce.

   It’s just not so sandy.

   Although the sand sculpture is quite pleasing.

  But it can’t be all sand sculptures, because Lin Yao knows very well that the advertisements from Japan will always come back.

  No need for Linmu Studio to do it yourself.

  There will be players who think the sand sculpture is funny and send it back.

  So, the Linmu Studio here in China is very serious, and Lu Xiu acts as the lead artist of the promotional film, and then announces the game in a serious manner.

   And doing this, the effect is really good.

  The serious advertisement further let more players know that the game will be released.

  And the sand sculpture advertisement... aroused the enthusiasm of domestic players for discussion.

  The group of players who went crazy and said that they would die if they didn't see Lin Yao finally stopped.

   After watching the Japanese sand sculpture advertisement, some players sent it back to the domestic game forum.

  Laughter everywhere...

   "Hahahaha... What a sand sculpture!"

   "I said why there are so many ghost videos on the video site over there recently. The original source is here."

   "I have to admit, it's quite interesting, I want to laugh when I see it, I heard that this thing is still broadcast on TV! Hahaha."

   "It's really a genius, and I don't know if that genius came up with the idea. To be honest, this advertisement is really a talent. Go and be a comedian, HHHH."

   "Don't say that, what if it's Lin Yao's idea?"

   "Oh, don't be fooled, I don't want my wife to show her face."

   "Crazy! Anyone who sees is your wife! The remnants of insanity!"

   "..."

  …

at the same time.

   "Lin Yao, the results are out. After the advertisement was broadcast, console sales have increased by 20% in the past few days, and the daily sales of game pre-sales in Japan have increased by 300%."

  Mu Wanqing pushed open the door of Lin Yao's office, and then looked at the girl sitting behind the desk who was drawing with her head down.

   "Huh? Oh...good thing."

  When Lin Yao heard this, she straightened her head and smiled brightly.

  The advertisement this time was indeed her idea. As for the prototype, it was a PS local advertisement shot by Sony.

  Lin Yao also specially found an actor who is similar to Takayuki Yamada.

  In terms of localization, Sony’s commercials must be local enough.

   After all, it is a sand sculpture advertisement shot by themselves.

   "...But, is this okay? After all, it is not domestic, and there are many game companies there. I think there seem to be a lot of doubts about the size of "Monster Hunter". I guess the other party is a little anxious."

  Mu Wanqing came to Lin Yao's side, hesitated for a moment, and said with a little worry.

  Once the business map goes out of the country, the problem will become complicated.

   It would be nice if the scale was smaller.

  But as the scale of Linmu Studio becomes larger and larger, correspondingly, the troubles encountered will also become larger and larger.

   And Linmu Studio was not listed.

   A sentence of review or removal from the shelves, or a sentence of anti-monopoly.

  It is estimated that it will bring countless problems.

"Um…"

  Lin Yao also understands this principle. She lowered her head slightly and thought for a while, then said: "Just bring the switch this time, and next time I will only announce the game. For the console, let's boil the frogs in warm water.

  Peria’s main opponent is not us. Even if we don’t do these things, other traditional host manufacturers will.

  The reason why they are anxious this time is probably because of the forest carnival, and the follow-up problems should not be too big.

   As for "Monster Hunter", don't worry about it, you will know after the game is released. "

   After all, switch.

  Whether it is Lin Yao's previous life or the present.

   are all self-contained patterns.

  Although it can be the king in the handheld field, it is really difficult to shake and seize the traditional console market.

   Lin Yao knows this, and so do other host manufacturers.

  Because the times are advancing, not all players think the gameplay is good, and nothing else matters.

  The expressiveness of the screen is also the key point.

  This is also the reason why Lin Yao's PC and host are advancing at the same time.

  Now the three major manufacturers of traditional consoles are competing with each other, fighting to the death for the market, switch is really not the most worthy opponent for them.

Moreover.

  Peria is not as good as Sony's, whether it is commercial layout or energy.

   There are two other mainframe manufacturers outside the country.

   There is the revenue temptation of "Call of Duty".

   At present, it should not really tear the face.

"it is good."

  When Mu Wanqing heard the words, she knew that Lin Yao had an idea, so she didn't say anything else.

   "I hope this time..."Monster Hunter" can make a good start."

  Lin Yao exhaled lightly, and was interrupted by Ms. Mu, so she stopped writing the next development plan of the PC department.

  She put down her pen, stood up, and looked out the window.

   Then raised his hands and stretched.

  Lin Yao wore a dress for the first time today.

  A dark-toned plaid skirt added an extra girlish look to her. Down below is a pair of well-proportioned and tight snow-white long legs, wearing high-heeled sandals with straps, and above is a tight waistline and full breasts.

  As she raised her hands and stretched her waist, the simple white T-shirt on her upper body was propped up, outlining her increasingly mature, exquisite and perfect figure.

  At this moment, the girl is facing the light, her perfect profile face glows faintly in the sun, for a moment, people can't tell whether she is shining or not...

  The girl turned her head and looked out the window.

   Mu Wanqing looked at the girl, a little lost in thought.

   After a while.

   "Miss Mu."

  Lin Yao turned her head and suddenly thought of something.

  But Mu Wanqing ignored her.

   "Miss Mu?"

   "Manager Mu?"

   "Mu Wanqing!"

"what?"

   "What are you doing? I've called you so many times, and why are your ears red?"

"nothing…"

  (end of this chapter)