MTL - Wall Street Legend-Chapter 357 stick with radish

  Chapter 357 Big Stick and Carrot

  For Old Stillha and other shareholders, helping Ye Dongqing complete the privatization of Green Mountain Coffee is not a bad thing, on the contrary, there are great benefits.

  As I said just now, financial support is indispensable, as well as advertising assistance.

Judging from the current price of Facebook’s rare advertisements, it’s hard for Green Mountain Coffee to afford it. It takes at least half a year’s profit to invest in an advertisement for a few days. Of course, the returns that can be obtained will also be great. For what it's worth, which company would advertise stupidly.

These companies are relatively picky about advertising channels, and Facebook’s customer base is undoubtedly very high-quality in their view, because more than 92% of them are young people under the age of 35, and the number is as high as hundreds of millions. That’s why Facebook ads are so popular.

  The high price means that the customer base is narrow. In the past, they mainly cooperated with large companies. Recently, Ye Dongqing hopes to have more advertising space, so that the advertising price can be lowered, and the advertising group can be subdivided.

Cosmetics, tampons, etc. can only be placed on female users, while lighters, basketball shoes, etc. can only be displayed on the homepage of male users. The positioning is more accurate, and it is easier to win the favor of merchants. This is Ye Dongqing There are only so many big customers in the conception of the magic weapon that can bring Facebook's performance to a higher level. As long as they are better than other peers, Facebook and Ye Dongqing will win.

Judging from Ye Dongqing's current shareholding ratio of more than half, as long as he has the support of the second largest shareholder and old Stiller, he can already submit an application for delisting to Nasdaq. At this moment, the old man is very excited, but he still asked Sentence: "If, I mean if, if you are willing to support your idea, what benefits can you give me and other major shareholders."

"Based on today's market value, you can resell the shares to me at a 50% premium, or you can cooperate with me to make Green Mountain Coffee bigger. It can only be said that it is a little bit sure, but it is not absolutely successful. At present The coffee market is indeed almost divided up, and there is room for development, but not too much.”

   Anticipating that such a question might be asked, Ye Dongqing had already prepared a draft, and said it directly at this moment.

Compared with the latter proposal, he hopes to kick out all other shareholders. He deliberately concealed some key information to create some uncertainty, but in fact he is very sure of the success of Green Mountain Coffee. Don't look at " The name "Green Mountain" is not as good as "Blue Mountain". In terms of market potential, Green Mountain Coffee is much better than Blue Mountain Coffee.

  The vast majority of Americans like to use coffee to pick them up. They like to make a big pot of coffee in the morning.

  Firstly, the waiting time is long, secondly, it is troublesome to clean, thirdly, the taste is single, fourthly, the waste is serious, and fifthly, the ratio of coffee powder and water is not well grasped, either too much coffee or too much water is added.

Unlike Green Mountain Coffee, it is not so much selling coffee as it is selling a cheap and convenient "coffee solution". Customers only need to put a capsule-style coffee cup into the coffee machine, and after ten seconds, the I can drink coffee, and the taste is not bad now, but Ye Dongqing has the ability to make it cooperate with more coffee bean suppliers, and even sell black tea, green tea, etc., turning the monotonous coffee machine into a coffee shop, as you like To choose the best coffee for customers.

At present, the company's development ideas are a little wrong, and the mistakes made in the promotion and operation link are even more serious, but Ye Dongqing has never reminded them, in order to wait until other shareholders accept him, and find a way to get more shares , Put most of the benefits into your own pockets.

   As a businessman, there is nothing wrong with wanting to make more money. When he was studying at Harvard Business School, the textbooks were full of "making money" and "how to help the boss make money so that he can make a living in the future".

And Ye Dongqing is the boss himself, so he is more concerned about "how to make employees help the boss make money". Except for some purely scientific research subjects that cannot be used, the university is more like a high-end job skills training center. I was bored, and I never went back after I asked for leave. The reason is that I didn’t think I could learn too much in school. Instead of wasting my precious life, it’s better to do something more meaningful.

Old Stiller was weighing something, looking at the front in a daze, Ye Dongqing didn't urge him, and was thinking that it would be great if he could invest in his own company through a hedge fund. It's all insider trading. If the law allows it, why should it be used as an investment target? And worry?

But I can only think about it, he doesn't want to take himself in for some money, but as a shareholder, he trades his company. If he makes money, the Securities and Exchange Commission can directly send Ye Dongqing to court without even investigating, fool To do such a stupid thing.

  It is autumn in the northern hemisphere, the sun is good today, and the green grass is shining yellow.

  The leaves of the North American red maple are still red, and some have been blown off the branches by the autumn wind. Even if they fall on the ground, they look good. They will not be swept away until they are about to rot. This is Ye Dongqing's decision.

   There are semi-domestic elk that are angry at the horses. It may be the season of estrus. On this island with no natural enemies, they only need to avoid being hit by vehicles and occasionally eat some flowers and plants. The unlucky ones are only the gardeners.

Everything seemed so harmonious. Not only did he have a house, but he also had a secret garden, but Old Stiller's attention was obviously not on the environment he was in. At this time, he turned his head to Ye Dongqing and asked a more important question Question: "What about equity? Among the top ten major shareholders, you are the richest. If you raise funds through Danshui Investment Group, there is no way we can stop it. Can we just watch the shares in our hands shrink continuously? Until you are marginalized , Completely become an outsider?"

  Freshwater Investment Group has money, so it has an advantage in financing. In the summer, Amazon issued new shares to raise funds. He raised more funds, and his shareholding also rose slightly.

  Privatization has shown how much Ye Dongqing attaches importance to Green Mountain Coffee. Old Stiller probably wants to take advantage of the opportunity. Ye Dongqing shook his head and said with a smile:

  "I didn't tell you the truth just now, but I have already contacted Keurig. I own the K-cup and coffee machine patents. It only cost over 30 million dollars to acquire it, which is cheaper than I thought.

The memorandum has been signed, and the patent is in my hands. It is the most important thing for Green Mountain Coffee. Don’t even think about opening your mouth. I can use Krieger to create a Red Mountain Coffee, or It is Montenegro Coffee, and I am confident that it will reach the current scale of Green Mountain Coffee within half a year. I am just afraid of trouble. I can agree to raise the valuation appropriately during financing and give you some benefits, but don’t expect me to back down blindly. A win-win situation is Isn't the best outcome..."

  …

  (end of this chapter)