Reborn: I'll Never Fail My Childhood Sweetheart Again-Chapter 235 - 106: Senior, Why Are You Working a Part-Time Job? Are You Short on Money?

She nodded, "Okay, then shall we talk about male celebrities? What do you think about the new TVB star from Xiangjiang, Huang Zongze?"

"Mmm, mmm, mmm, super handsome, I really like him!"

"I also think Huang Zongze is handsome, and he's quite manly. He even reminds me of our senior, their names both have a 'Ze' in them, but our senior is definitely more handsome and manly!"

Wei Xian: "..."

How on earth does this connect to Senior Su?

I've lost to you, can't say three sentences without going back to your usual topic...

...

January 1, 2001.

The weather was great, the sun came up early, and the temperature rose, much warmer than usual.

The entrance of the digital store was crowded with students from the Finance College watching the excitement.

They discovered that overnight, the store had completely changed its look.

The board covered with a red cloth had been unveiled — New Era Digital Flagship Experience Center.

Many people believed the 21st century began in 2000, but more thought it started in 2001. There are many opinions on this, but a consensus was reached later. 𝚏𝐫𝚎𝗲𝕨𝐞𝐛𝕟𝚘𝐯𝚎𝗹.𝕔𝐨𝗺

2001 is indeed the start of the new century.

That's why the store was given this name.

Unlike other computer or digital stores with names like "XX Technology," "XX Computer," this store had a unique name.

First, the word "experience" gives a sense that you can enjoy it for free.

This is actually a tactic used by many brand experience stores later on.

Firstly, it allows customers to know the products first.

Secondly, and more importantly, it's all about attracting customers to visit first.

But back in 2000, few businesses used this approach, especially given how hot the computer market was. Customers could buy if they wanted, or skip if they didn't want to; someone else would always buy. Who'd want to give away things for free?

Secondly, "Flagship" and "Center" sound more professional and upscale.

In short, the name gives the impression that it's not a small, makeshift store with just a few employees.

Underneath the large store name was a small line — Lin'an Finance College Branch.

Doesn't it sound like there are more of these stores? Is it part of a giant chain?

This is quite clever.

In reality, there's only this one store, with no others!

But Su Zelin didn't care, boldly putting up the "Finance College Branch" to create an illusion of a chain store, as consumers tend to trust chains more.

After all, if a business can open so many branches, it must be powerful.

Whether it's really a chain store or not, who would bother to verify it, especially since information wasn't as readily accessible in 2000? It was hard to check even if you wanted to.

The store was covered with various banners.

"Yiyang Computer congratulates the grand opening of New Era Digital Flagship Experience Center, Finance College Zhejiang University Branch!"

"Chaoyang Technology wishes New Era Digital Flagship Experience Center great success and prosperous business!"

"Hongji Company celebrates, wishing for a splendid leap forward; Minghui Digital Accessories congratulates!"

"..."

One by one, small cars arrived, and people in suits, appearing to be executives, stepped out, presenting flower baskets and congratulatory banners, creating an impressive scene that amazed the students watching the hubbub.

"Wow, this New Era Digital Flagship Experience Center seems to have some big backing!"

"Didn't you see the six characters 'Lin'an Finance College Branch' on top? It must be a chain store! If they can open a chain store, they must be a big company!"

"Obviously, with so many peers coming to congratulate right when they open, it has to be a legitimate company. Their network is extraordinary!"

"I didn't expect our campus to have such a store. Look at the others, they seem so small-time in comparison!"

"..."

The crowd buzzed with discussions, all curious about the owner behind the experience center, but all believing it must be a wealthy and powerful person.

In fact, all those bringing flower baskets and congratulations were hired hands!

Just pay enough, and hiring actors is no big deal; Su Zelin had his ways. They didn't even need great acting skills; after all, these students couldn't tell, and nobody would suspect a thing.

The previous small computer store couldn't survive on campus mainly because it wasn't professional enough.

Being the only store in the college, everyone assumed the prices were higher than outside, lacking professionalism, plus no guarantee of service and after-sales support.

For significant items like computers, who would choose a non-branded small store? Going to the computer mall is not that big a hassle.

Therefore, the first thing Su Zelin had to change was the students' perception. This store had to be professional enough to earn their trust.

He couldn't create a large digital mall on the campus, as the market scale wouldn't allow it, but he could make sure every aspect of this store was top-notch.

From area to decor, stock volume, and staff numbers...

People were quite simple-minded in that era. Most did their business honestly and straightforwardly.

Yet, in the business world, Su Zelin was a master of tricks, using even the store name to play games. Not to mention other tactics.

Before the store opened, he had already done extensive promotions, both online and offline.

A van parked not far from the digital store, and Yang Fen got out of it.

Brother Xiao Yang took a deep breath as he saw the scene before him.

He initially thought this freshman was just casually starting a small store for fun, but he didn't expect them to play so big.

This digital store, in terms of scale and decor, instantly outmatched his tiny stall in the computer mall!