Reborn: I'll Never Fail My Childhood Sweetheart Again-Chapter 241 - 108: First Day Results, Gross Profit Breaks 10,000!

In general, with such low costs, as long as you manage even a little, you're bound to make a profit.

However, Kang Baohong was not satisfied; he thought the profit wasn't enough.

After the digital store closed for the day, everyone else left, leaving only Su Zelin and Kang Baohong behind.

They needed to calculate the revenue and expenses and summarize the first day's operations.

In the manager's office, Kang Baohong made tea for Su Zelin, and since there were no outsiders around, he used a different title.

"Boss, here's the revenue and expenses for our store today, please take a look!"

He placed a stack of receipts and calculated numbers in front of Su Zelin.

Zelin glanced over them casually, already having an understanding in his mind.

It was about as expected, perhaps even slightly better.

"Boss, today we had quite a few customers in our digital store, and many seemed interested, yet we only sold a dozen machines. It just doesn't feel right!"

Kang Baohong was a bit troubled; he couldn't figure out where the problem was.

The store had already created the illusion of a proper professional chain store, everyone believed it, the environment and service were good enough, with home delivery, convenient and thorough after-sales service, and a fair pricing strategy. The same configuration wasn't more expensive than in Computer City, perhaps even cheaper, so there was no reason for sales to be so low.

Su Zelin, however, was exceptionally calm. He first took a sip of tea, put down his cup, and then casually spoke, "Don't worry, Baohong, the good show is yet to come!"

"Getting our store off the ground isn't something that happens overnight!"

"Most college students are frugal, and they won't place orders just because your store is nicely decorated and the service is good. Moreover, not everyone is knowledgeable about the computer market. Even though we claim to have a fair pricing strategy, others may not just believe it from a slogan!"

"I dare say those planning to assemble a computer will first come to New Era for a quote, then take the same configuration sheet to Computer City to compare prices one by one!"

"When they find out New Era's prices are about the same as Computer City's, or even cheaper, they'll naturally come back!"

"After all, for the same machine, we appear more professional than Computer City, with a price advantage and convenient after-sales service. Why would they choose Computer City?"

Kang Baohong thought that it made sense. If he were in their shoes, he'd definitely compare prices before making a decision. After all, this is a computer worth at least several thousand, not some cheap trinket.

"Boss, you're right. I was a bit hasty."

With Su Zelin's perspective, Kang Baohong calmed down.

"Remember, we need to stick to two things!"

"First, follow the value-for-money route. We won't stock any brands or components that trick customers into paying a fool's tax! Regular promotions are fine, giving up a little profit doesn't matter. As long as volume increases, we can negotiate prices with parts agents, reduce costs, thereby effectively increasing profits!"

"Second, service is paramount. We must uphold this principle at all times. Whether customers buy anything or not, they are always our gods once they step into the store!"

"Once New Era's reputation builds on campus, grabbing most of the business including the surrounding accessories, making hundreds of thousands a year won't be a problem!"

Hundreds of thousands!

Kang Baohong's eyes lit up.

In 2001, that was a fortune!

Su Zelin added, "Of course, just making hundreds of thousands isn't enough; New Era has much more potential to tap into!"

Kang Baohong: "..."

"Just making hundreds of thousands".

Is Su Boss's dictionary different from others'?

He now realized that Su Zelin's ambition was perhaps much greater than he imagined. He was already very satisfied with hundreds of thousands, but it couldn't satisfy him at all.

"Baohong, as long as we handle sales well and build popularity, we might even qualify to negotiate after-sales agency deals with many peripheral brands. You know, Financial Institute only has us in this line of business, and because of your brother-in-law's relationship, others doing computer and digital business can't enter the market, we need to fully exploit this unique advantage."

"If machines at the Financial Institute have issues, they have to carry the case or monitor a long way to an outside repair point, which is very inconvenient. So, if we negotiate with some components manufacturers to take care of after-sales for the Financial Institute and surrounding areas, I think quite a few manufacturers will be interested, after all, there are many manufacturers outsourcing after-sales!"

"Of course, if we really do after-sales for parts manufacturers, we'll need to recruit more capable technicians, and we can offer higher wages!"

Su Zelin's thoughts enlightened Kang Baohong.

It turns out there are so many ways to operate a digital store; he hadn't thought of it that way.

Su Boss indeed has more vision and ideas, I need to learn more from him!

Actually, Su Zelin planned to do even more, but he didn't plan to tell Kang Baohong everything right away.

Start slow, focus his energy on current business, and when the time is right, it won't be too late to share more.

Having chatted in the store for a while, it was getting late, and Su Zelin left.

Once he got back to the dorm, Cai Wensheng greeted him, "Third Brother, your store was really busy today, much better than that old computer shop where the manager just sat around swatting flies. It seems like the business will be great in the future!"

All the people in room 302 had followed Zeng Kaiping to see the commotion, and they all gave positive reviews to the digital store.