Son-in-law Heaven Emperor Xiao Yi-Chapter 352: Something Big Happened!

The Imperial City.

Above Vermilion Bird Avenue.

There are a total of four grand avenues in the Imperial City: Vermilion Bird, Xuanwu, Azure Dragon, and White Tiger. They crisscross each other, running through the entire Imperial City.

Among them, Vermilion Bird Avenue is the most prosperous street.

This Vermilion Bird Avenue is more than five hundred meters wide, enough to accommodate nearly three hundred carriages side by side, while on either side is a row of towering buildings. These buildings have an elegant style, with a strong Great Qian Dynasty character.

The front row is five stories high above and below, and the further back, the higher the floors.

Inside each building are shops with different decorations, bustling with people coming and going, thriving and prosperous.

Vermilion Bird Avenue is the main artery of the Imperial City.

During grand festivals, the royal procession always parades through the entire Vermilion Bird Avenue to demonstrate the majesty of the royal family.

In the most bustling central location.

The Nangong Pharmacy of the Nangong Family and the Treasure Pavilion Pharmacy stand opposite each other, constantly engaging in overt and covert battles on normal days. Only, the Nangong Family’s cost for medicinal ingredients is extremely low, so the pills they sell are half as cheap as those of Treasure Pavilion.

As a result, the Treasure Pavilion Pharmacy has been repeatedly suppressed and is helpless to fight back.

After all.

The Nangong Family and the Beitang Family are branches of the same tree.

The Beitang Family has a monopoly over the entire medicinal market of the Great Qian Dynasty. Apart from them, there is no second family in the vast Great Qian Dynasty that can buy any medicinal herbs from Medicine King Valley, not even Treasure Pavilion.

The persistently high costs made it impossible for Treasure Pavilion to wage a price war against the Nangong Family.

Just think...

Even though the prices are half as cheap as the same category of pills from Treasure Pavilion, the profits of the Nangong Family are still much higher than Treasure Pavilion’s.

On this day.

Nangong Shou, the manager of the main Nangong Pharmacy on Vermilion Bird Avenue, was sipping his tea leisurely, legs crossed confidently, humming a little tune and squinting smugly at the Treasure Pavilion Pharmacy across the street, proudly saying, "Treasure Pavilion? In the face of the compelled tribute family, whether you’re a dragon you have to coil up, and if you’re a tiger you must lie down."

"Hmm?"

Suddenly, Nangong Shou narrowed his eyes as he caught sight of someone posting a notice in front of the Treasure Pavilion Pharmacy.

It quickly attracted a crowd of onlookers.

Raising an eyebrow, Nangong Shou spoke to a servant behind him, "Go see what trick Treasure Pavilion is up to."

"Right away, manager!"

The servant hurried off, and returned moments later with an urgent face, saying, "Manager, it’s bad news. Treasure Pavilion has posted a notice, all their pills are being sold at a 10% discount, and now many people are heading over there!"

"A 10% discount?"

Nangong Shou was stunned, then said carelessly, "What’s there to worry about? They can’t hold out for long, don’t pay them any mind!"

The first day.

The second day.

The third day...

Before he knew it, four days had passed. Nangong Shou watched as several servants were dozing off at the counter, and with a bang, slapped the table and angrily exclaimed, "What the hell are you all eating? With that lazy look of yours, if a customer comes in and sees, what would they think?"

"Manager, there hasn’t been a customer at all!"

"Yeah, there were a few people the day before yesterday, but from yesterday afternoon until now, not a single one!"

"What did you say? Not a single person?"

Nangong Shou’s face stiffened, then he looked towards the hall, and besides those servants, there wasn’t a single person in sight.

In the past.

This 𝓬ontent is taken from freeweɓnovel.cѳm.

This place was as busy as a marketplace, especially when opening the doors every day, customers would flock in droves. Listening to the servant’s words, there hasn’t been a single customer since yesterday afternoon—what on earth is going on?

Nangong Shou said sternly, "It must be because of your poor attitudes that you’ve offended the customers!"

"Manager, it really has nothing to do with us! It’s all because of the tricks played by Treasure Pavilion across the street..."

"Actually, our number of customers has been decreasing for the past three days, and since yesterday afternoon not a single customer has come in—they’ve all gone over to the Treasure Pavilion across the street!"

Everyone said one after another.

"Treasure Pavilion?"

Nangong Shou frowningly said, "Impossible, the Treasure Pavilion has been across from us for more than a day or two. Our business has always been better than theirs, how could our customers possibly be taken away by them?"

"Shopkeeper, what you’re talking about is all in the past. Now all the elixirs at the Treasure Pavilion Pharmacy are being sold at a 10% discount, half a percent cheaper than ours."

"Now everyone is heading over there!"

Suddenly, Nangong Shou recalled the poster that the Treasure Pavilion had put up four days ago, advertising a 10% discount, and he said with a frown, "Do you mean to say that for these four days, the Treasure Pavilion has been consistently selling elixirs at a discount? How is that possible? Where does the Treasure Pavilion get so many elixirs?"

He marched straight to the door and looked out across Vermilion Bird Avenue to the opposite side.

A long queue had formed outside the elixir shop of the Treasure Pavilion.

Then looking back at their side...

The entryway was so deserted, not even a bird cared to linger.

"Shopkeeper, what should we do? Should we report this to the family?" a servant asked.

Nangong Shou gave him a cold glare and sneered, "Report this trivial matter to the family? Do you want our family head to think I’m incompetent?" After a pause, Nangong Shou said in a deep voice, "It’s just a price reduction, isn’t it? If he dares to offer a 10% discount, then we’ll offer a 15% discount. In any case, our profits will still be very considerable even if we sold at that discount!"

"Yes!"

The servant immediately went to prepare the notice.

Nangong Shou glanced at the long line across the street, sneering, "Trying to wage a price war with the Nangong Family? You’re deluded!"

However...

On the fifth day,

when Nangong Shou arrived at the pharmacy, he found that his side still had not a single customer. He couldn’t help being furious, "What’s going on? I’ve already offered a 15% discount, and we still can’t beat the Treasure Pavilion?"

A servant came forward with a gloomy face, "They’ve offered a 20% discount on the opposite side!"

"20% discount?"

Nangong Shou’s complexion suddenly changed, a fierce look flashing in his eyes, "It seems they’re really determined to go head-to-head with us. Is it just about lowering prices? The Nangong Family has never been afraid of anyone! Post a notice that we’ll give a 25%... no, a straight 40% discount. I refuse to believe that the Treasure Pavilion will dare to compete with us!"

Even with a 40% discount, their profits would still be quite substantial.

But the cost of medicinal herbs for the Treasure Pavilion was much higher than theirs; a 40% discount was almost equal to their cost price.

Nangong Shou confidently said, "Unless the Treasure Pavilion is truly determined to compete with us at a loss, there’s no way they would dare to drop their prices any further." Read the latest on novelbuddy

"Shopkeeper, you are wise!"

"Tch, tch, a 40% discount, I’m afraid the Treasure Pavilion will be scared witless now..."

The servants all said in succession.

Only...

On the sixth day, they still had not a single customer on their side.

Meanwhile, the Treasure Pavilion Pharmacy was bustling with people, a long line snaking from the door.

The servant panted heavily, his face pale as he said, "Shopkeeper, the Treasure Pavilion is now selling all elixirs at a 50% discount..."

Thump!

Nangong Shou’s eyes bulged, his fan dropping to the ground and the tea cup was left empty, only the rocking chair creaked back and forth as it swayed. Beads of sweat formed on Nangong Shou’s forehead as he forced down a gulp of saliva, feeling an icy chill throughout his body, "Something’s wrong, a big problem is brewing."

He quickly turned to the servants, "You keep an eye on the opposite side for me, I’ll be back in no time!"

Nangong Shou hurried toward the Nangong Family home, frantic and flustered.

However...

When he arrived at the entrance of the Nangong Family home, he discovered that the people in charge of over a hundred elixir shops in the imperial city had all gathered here, including some pharmacy shopkeepers from cities near the imperial capital.

Seeing the deep worry on everyone’s faces, Nangong Shou turned pale, "I fear a major incident has indeed occurred!"