Superstar's Development Diary-Chapter 786 - 787: Men’s Watches

During negotiations with several celebrity agents, "Rescue 5 Hours" was sincerely full of goodwill, which frankly surprised the agents by offering such generous terms that they were embarrassed to ask for higher prices.

Because the continuation proposal from "Rescue 5 Hours" was so earnest, they even suspected it might be a conspiracy and specifically questioned their own artists about it, ultimately focusing on He Jinxia as the key figure.

Dealing with Qiu Zhenze, Ren Xiao, and Zhang Yuanyuan’s agents was relatively simple, but the agents for Yu Yanyu and Qin Siqin were a bit more complicated.

Truth be told, compared to other artists under their management, He Jinxia previously hadn’t had much fame; during the filming of a Huami Mobile commercial, He Jinxia had the lowest celebrity status.

Sheng Yan was a superstar, which goes without saying, and both Qin Siqin and Yu Yanyu had been popular for a full year, their popularity tested by time, thoroughly reliable, established as mid-tier celebrities.

Only He Jinxia had suddenly shot to fame due to starring in a historical drama, a type of fame that arrived swiftly and could fade just as quickly.

Last year He Jinxia was fairly accessible, and the agents didn’t manage her much, but at the beginning of this year when a family scandal broke, both artists resolutely supported He Jinxia, and it was impossible for the agents to have no reservations.

All celebrities were keeping silent, but these two were passionately involved; if the truth turned out to be as He Jinxia’s aunt described, wouldn’t they face a severe backlash?

A severe backlash could have been endured, but it would impact their personal images, and subsequently, their resources would dwindle, embodying the phrase "one false move and the whole game is lost."

Fortunately, that time He Jinxia did not let everyone down. She endured tenaciously and continued to succeed in one series after another, solidifying her position as a prominent mid-tier young actress.

The end of this year hasn’t even arrived yet, and upon reflection, she has already reached the peak among mid-tier celebrities, far ahead of Qin Siqin and Yu Yanyu, as if a mere touch could push her into the top tier.

Not only is she thriving in her career, but she has also now transcended her celebrity status and started moving towards becoming an investor, a true embodiment of a personal success template.

In light of this, both agents felt a profound frustration with their own artists, as if lamenting their inability to achieve greater success.

Both were raised on the same diet and entered the mid-tier circle even earlier than He Jinxia. How could their achievements differ so much from others?!

Qin Siqin and Yu Yanyu, unaware of their agents’ complex inner thoughts, felt somewhat uneasy under their intense scrutiny and thought their recent work might be unsatisfactory.

The two privately discussed for a long time, speculating whether their agents were perhaps experiencing an early menopause.

The buzz of "Rescue 5 Hours" had barely faded when a chilly winter breeze brought by Vanks quietly swept in, and, unbeknownst to many, Vanks changed their spokesperson and updated their image posters and advertisements.

Attentive netizens noticed the change on the very first day of the poster and advertisement updates, sparking a minor discussion online. The widespread discussion really took off days later when Vanks aggressively promoted their watch advertisements, focusing on Sheng Yan and He Jinxia.

In November, some cities in Huaxia had already entered the deep winter, and there was a significant drop in temperatures across the country.

Vanks aptly switched their spring/summer advertising photos to the autumn/winter collection, giving them a distinctive flair.

In airports, subways, bus stops, and other travel-related locations, their large-scale advertising photos could be seen.

On TV shows, video websites, and various popular apps, their advertising clips and photos were also visible.

The day the advertisement was fully deployed, Vanks’ official Weibo website crashed, and Vanks’ global sales channels platform also crashed. A million units of the men’s watch "Pink Time, Golden Years" went online and were sold out within half an hour!

This news was widely reported by various media outlets both domestically and internationally. People were amazed by Sheng Yan’s drawing power, sending congratulatory messages to Vanks and praising Sheng Yan as the soul of Vanks!

Such immense influence was a reflection of Sheng Yan’s achievements this year.

Following the news reports, people meticulously reviewed the achievements Sheng Yan had garnered over the past three years as an endorser for various luxury brands, each time surpassing the previous.

It was then that Huaxia’s netizens realized that Sheng Yan had simply posted an advertisement for a new brand KSH on Weibo, which resulted in selling out 10,000 pieces of clothing on KSH’s official Huaxia website the very same day.

These were clothes aimed at the luxury market, with the cheapest item not selling for less than 10,000 Huaxia Coins. Common prices were around 30,000 to 40,000, with the more upscale ones reaching 70,000 or 80,000.

These splendid victories were not deliberately reported or publicized by Sheng Yan’s team.

With Sheng Yan’s fame in Huaxia, he did not need to constantly dominate the headlines or trending searches. For a star like him, stepping back appropriately meant an elevation in style, which was beneficial for solidifying his image and status.

It was only when Vanks disclosed the sales figures this time that everyone got to recognize Sheng Yan anew.

[This terrifying sales volume, I kneel before the great God!]

[Emperor Sheng truly lives up to his name, the wealthy fans are especially powerful!]

[It’s not solely Emperor Sheng’s credit, Hanks’ design this time is quite beautiful, unique, and matches well with the women’s watch. Nice.]

[Request for guys who own the men’s watch, let’s meet online for friendship or dating!]

[KSH clothes look really nice, I want their clothes, but since they sold out, they haven’t restocked, when will the new batch come online?]

...

To amplify the publicity, Vanks purposely hyped it up into a trending search, securely holding the top spot in trending searches and in turn, boosting the popularity of the advertisement featuring Sheng Yan.

Watches convey a sense of seriousness, stability, and punctuality, thus, it wasn’t suitable to shoot an overly fantastical advertisement. The focus was simply to showcase the functionality of the watch and the charm of the star.

As a male star, Sheng Yan had it easier in shooting commercials; he merely needed to stand in the wintry nights among falling snow, holding an umbrella, and casually displaying his wristwatch on his hand to exude the charm of a man.

In the advertisement Sheng Yan was shooting, he was walking through the snow holding an umbrella when suddenly he stopped and looked towards the front at a watch store, lifting his head slightly.

The next second, he entered the watch store where all the timepieces on display were Vanks’ productions from over the years, each unique and enchanting.

Among the dazzling array of watches, Sheng Yan immediately took a liking to a women’s watch, the one that He Jinxia endorsed, "Pink Time, Golden Years."