The CEO's Substitute Ex-Wife-Chapter 200: "Beauty Unrivaled" Soars

"Beauty Unrivaled" opened with a box office of 16 million on its first day, significantly lower than industry predictions. Given it was Christmas Eve, with the next three days being peak season, Lin Ning’s film’s initial performance of just over ten million was considered quite low.

"Uncrowned King," despite having a less favorable release window, still managed over 30 million on its opening day. With the first day’s box office results in, many predicted that "Uncrowned King" would win this year’s Lunar New Year box office battle.

Anning’s reign as the king of Lunar New Year films seemed to have been relinquished this year.

However, despite the less-than-stellar box office, the film’s reputation soared. On its first day after release, it became the top search on Baidu, reaching over 4 million searches, double that of "Uncrowned King" at its peak.

It topped trending topics on major portal websites, and its popularity on Weibo remained consistently high.

The popularity of Lin Ning, Zhou Chengge, Wen Nuan, Chen Xueru, and others skyrocketed. All of them were exemplary in their promotion, consistently promoting the film on their respective Weibo accounts from the very beginning.

Anning also put in considerable effort, having its contracted stars jointly recommend "Beauty Unrivaled." This was an excellent promotional tactic, as every artist has a large fan base, and fans would support their idols.

Furthermore, Anning had an internal requirement for artists to actively write reviews and impressions when recommending the film. When fans saw their idols watching the movie, they would naturally follow suit.

Anning’s artists were influential, with extremely high Weibo popularity. Among the top ten artists with the most followers, four were from Anning, showcasing their considerable influence.

Anning’s marketing team was undoubtedly formidable, a crystallization of intelligence. Weibo promotion done by its own artists was low-cost and highly effective.

Weibo platforms like Sina, Sohu, and Tencent were flooded with promotions. The immense power of the internet far exceeded people’s imagination. Coinciding with the three-day Christmas box office peak, with explosive promotion and excellent word-of-mouth, the film’s box office soared. On December 25th, "Beauty Unrivaled" earned nearly 35 million in a single day. On the 26th, it earned nearly 50 million. It was unstoppable, breaking 100 million in three days, a truly astonishing achievement. "Uncrowned King" also surpassed 100 million in three days, and although its first three-day box office was over 20 million higher than "Beauty Unrivaled," given the current trend, "Beauty Unrivaled" might not necessarily lose.

"Beauty Unrivaled," initially not highly regarded by industry insiders, made a powerful冲击for the Lunar New Year box office championship.

The biggest beneficiaries were the lead actors, Wen Nuan, Chen Xueru, and Zhou Chengge.

Wen Nuan achieved overnight fame, Chen Xueru made a strong comeback with this film, and Zhou Chengge’s career also moved up a notch, making Lin Ning’s name even more prominent.

In the eyes of others, Lin Ning was a commercial film director. But no matter what others said, Director Lin’s purpose in making films was to make money. Some called him vulgar, but he just sneered in response, completely unconcerned.

What makes a successful film?

In Lin Ning’s view, a good film is one that audiences are willing to pay to see in theaters.

It’s like a book; books that endure usually have a large readership. If no one reads it, no matter how good its reputation, it’s useless.

Lin Ning’s films all share a common characteristic: they have the highest box office returns, making him a top box office director in the country. The reputation of his films has always been mixed, with those who dislike them condemning them vehemently, and those who love them praising them to the skies.

Director Lin himself also has a fan base, and a highly combat-ready one at that.

These people are his loyal audience and the core force during online skirmishes. Zhou Chengge also has many fans. Coupled with Tang Shuwen and Ye Feimo’s deliberate efforts to promote their women this time, with directives issued and favors called in, a lot of work was done behind the scenes. They also invested heavily in promotions, creating a sensation across the city.

Wen Nuan’s story-based advertisement for Anning Jewelry officially launched globally, instantly becoming one of the hottest online advertisements, with over fifty thousand Weibo shares. Wen Nuan truly experienced the taste of overnight stardom.

Her Weibo followers surged by one million within three days. Wen Nuan suspiciously asked Ye Feimo, "Is this Mr. Lang giving me zombie followers?"

Chen Xueru also gained a million followers in three days. While Wen Nuan became a huge success, Chen Xueru was not to be underestimated.

Besides the film, there was her new identity: the new young mistress of the Tang family.

Their wedding, scheduled for January 1st, would be a city-wide sensation. Chen Xueru already had many old fans; she was once the most popular "pure" actress years ago. After being shelved for several years, her popularity had declined, but her successful transformation, a magnificent one at that, was very eye-catching.

Her status as the Tang family’s young mistress was the envy of many in the industry.

Countless actresses marry into wealthy families, but it’s rare for someone like Chen Xueru to marry into a prominent family like the Tangs with a son, especially with the Tang matriarch, Wen Lan, publicly praising her future daughter-in-law repeatedly. Moreover, Wen Lan was famously difficult to approach and didn’t care for many people’s opinions; her demeanor was no less imposing than Cheng Anya’s. To receive her praise meant Chen Xueru was highly regarded in the Tang family.

Recently, both of them have been non-stop with high-profile engagements, appearing on shows, incredibly busy, achieving both fame and fortune.

New Year’s Day was just a few days away.

Chen Xueru and Tang Shuwen’s wedding was also due to be held.

Wen Nuan, aside from necessary activities, banquets, announcements, and shows, had been diligently studying at home lately. She had final exams, and if she failed, it would really make headlines, which would be too embarrassing. She couldn’t afford to lose face.

She had missed too many classes this semester, and memorizing lines daily left her dizzy.

All other trivial matters were handled by Cai Xiaojing.

After New Year’s Day, the "Princess Qinglian" TV series was also scheduled to begin its promotion, likely leading to another long period of busyness. freēnovelkiss.com

Cai Xiaojing had set a plan for Wen Nuan: "Princess Qinglian" would be her only TV series. From now on, Wen Nuan would focus on the big screen, no longer accepting TV drama roles, only movies. The upcoming time was reserved for "Liang Hongyu." Although some good scripts were offered, Cai Xiaojing turned them down.

Wen Nuan had been too busy recently, so it was good for her to rest for a few months before starting "Liang Hongyu." If it were anyone else, their schedule would probably be packed, treating them as a cash cow. However, Ye Feimo was reluctant for her to be too busy or push herself too hard.

One day, while reviewing at home, Mother Wen called to ask if she would be home for New Year’s Day. Wen Nuan said, "Mom, my friend is getting married, and I’m a bridesmaid. Can I come home the day after?"

"Alright, whatever you want. And... why don’t you bring Mr. Ye along?"

"Ah..."

"Ah what?"

"Oh."

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