Video Game Tycoon in Tokyo-Chapter 903: Just Focus on Normal Sales

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Chapter 903 - Just Focus on Normal Sales

In the opening ceremony, Japan promised to showcase video games, anime, and other aspects of its pop culture. This is the promotional approach that Japan committed to with the International Olympic Committee (IOC).

Of course, the IOC does not just evaluate promotional strategies when selecting a host city; they also assess many other aspects, such as the city's overall environment, living conditions, event management capabilities, drug control measures, and various other minor details.

For Japan, a country that has already hosted the Olympics, these details were never a problem. They had experience dealing with such matters, and with their unique and impressive opening ceremony idea, they finally managed to move the IOC.

The Japanese government quickly organized an Olympic Games preparation committee, which would be responsible for the various tasks related to hosting the Olympics.

For the then Prime Minister, hosting the Olympics was a lifeline.

In the past, Japan had greatly boosted its national economy through hosting the Olympics, and this time, they hoped to replicate that success.

However, from Takayuki's perspective, it was unlikely that this would be repeated. The previous time Japan was able to revitalize the economy through the Olympics was because the entire nation was riding the wave of development. The Olympics acted as a catalyst, greatly boosting the public's enthusiasm, which accelerated the nation's development.

Now, Japan was in an overall downturn, and relying on the Olympics to restore the economy would probably be difficult.

But this had little to do with Takayuki, who only cared about video games. Japan's economy was something the politicians could handle, and it wouldn't affect him.

However, Takayuki did care about the Olympics.

He was truly eager to witness a perfect opening ceremony, one that celebrated video games, anime, and other forms of modern cultural entertainment.

This would also fulfill an incomplete dream from his original world.

So, as soon as the Olympic preparation committee was established, Takayuki demanded to be one of the decision-makers.

His reason was that Gamestar Electronics Entertainment would generously provide all of its cultural intellectual properties for promoting Japanese culture, and in return, he would be one of the key decision-makers for the Olympic opening ceremony.

While Takayuki was not a professional in organizing the opening ceremony, all he needed to do was firmly remove anyone who tried to meddle with the ceremony. He simply wanted to see a perfect opening ceremony, nothing more.

The Ministry of Education, Culture, Sports, Science, and Technology became Takayuki's biggest supporter. They saw it as a perfect opportunity for cooperation: both parties could take a step back and work together to create the best possible Olympics, which would be the best outcome.

However, this did spark discontent among some people in Japan's traditional arts community, as they also wanted to use the Olympics to promote Japan's traditional culture.

But given that Gamestar Electronics Entertainment was in its prime, with the support of the Ministry of Education, Culture, Sports, Science, and Technology, these traditional artists had no choice but to give up on influencing the opening ceremony, though reluctantly.

However, it was still only 2013, and the actual preparation for the Olympics wouldn't start for another seven years. There was no need to rush; Takayuki needed to secure absolute control over the plans to prevent anyone from interfering with his vision.

After handling the Olympics-related matters, the time came to December.

Ghost of Tsushima had completed all its game development in early October, as it was a standard canned-style open-world game with no significant technical challenges. It just needed to be developed step by step.

The development team then worked together with the marketing team for an intensive promotional campaign, and it seemed Ghost of Tsushima had the advantage in this area.

Sekiro, on the other hand, only completed development in mid-November, leaving very little time for cartridge production, and the coordination with promotional work wasn't as smooth as Ghost of Tsushima.

But luckily, Sekiro had already garnered a lot of player interest, and even without much promotion, there were still many supporters, which provided some reassurance to the tenth development team.

In early December, many people were already lined up in front of video game retail stores in the US, Japan, Europe, and other countries, waiting for the stores to open.

They were all there to buy the two games released that day.

However, this year, the number of people in line was noticeably smaller than before.

When the store doors opened, people entered in an orderly fashion to make their purchases, but the scene of enthusiastic buying that the store employees had expected didn't occur.

The stores had prepared more than fifty thousand copies for each of Ghost of Tsushima and Sekiro.

Meanwhile, trucks in the back were on standby, ready to rush to the production base and customs to pick up more copies if needed, ensuring a steady supply of physical cartridges.

But surprisingly, there were far fewer people.

By the end of the day, each store had only sold about twenty to thirty thousand copies.

If this had been two or three years ago, or even five or six years ago, when Gamestar Electronics Entertainment's first-party games were set to release, the lines in front of stores would have formed a unique sight in the area.

But this time, the number of people buying the games was far fewer than expected.

"Manager, looks like we won't be very busy today. This is all the people we have," one of the staff members said while placing game cartridges on the shelves and chatting with the manager.

It did seem less busy than expected, and they even had time to chat.

The manager glanced at the crowd and looked serious. "Hmm, there aren't many people, what's going on here?"

"Do we need to report this to the higher-ups?" the staff member asked.

The manager nodded without hesitation. "Of course, we need to report it. Normally, we would report the exact sales figures every day, but let me make a quick call to check with the other stores."

The manager walked to the back of the store, picked up the phone, and contacted other stores selling video games.

The responses he received were nearly identical.

This time, there weren't many people in line to buy the games.

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"I heard some news recently," one of the staff members said.

"What news?"

"It seems that the supply of physical cartridges for our stores isn't as much as we expected. This time, we just followed the usual procedure, preparing trucks to pick up from the factory and customs, but I heard that the actual supply from the factory and customs is less than half of what we normally get."

"Less than that? It seems like the head office must have anticipated this. Did they expect the sales for these two games wouldn't be too good?"

"Well, let's report the sales figures after the day ends. After all, the sales data is managed by the higher-ups. We just need to focus on selling the games normally."