Writing Web Novels In America-Chapter 345 - 329: Twitter’s Mediatisation Operation

Flushing, inside the office of the website.

Wang Jian looked at the documents on the desk and nodded slightly.

Although failing to prevent the movie’s success had been quite troublesome, necessitating the dispatch of Matthew and others to Los Angeles, it still turned out to be quite a profitable endeavor.

The subscriptions for "I’m Too Rich" had surged again, due to the influence of its film adaptation.

Even the song "bang bang," which he had painstakingly used to cause trouble, climbed into the top 30 on the Billboard chart.

That girl named Beyoncé, riding on the popularity, performed everywhere, and each time she had to pay Wang Jian a certain amount in royalties.

Up to now, it had nearly reached 100,000 US dollars.

Well, although it wasn’t much, it was still a pleasant surprise.

Most importantly, with Universal’s promotion, they opened a small cake shop for Caroline and others.

Of course, it wasn’t that he had developed a relationship with the long-legged girl, or that he was particularly fond of her.

Rather, through this endeavor, it seemed that they had discovered the correct way to utilize Twitter.

"Good results," he nodded, looking towards Tom and the legendary journalist Woodward in the office.

Wang Jian considered himself to be quite a magnanimous person, especially when the other party could bring him profits.

"So, you can tell me about your next thoughts," he stood up and poured a cup of coffee for the legendary journalist.

Woodward pondered for a moment, organizing his thoughts.

Before the meeting, he had already thoroughly studied the differences between Twitter and traditional media and portal sites like Yahoo.

Woodward treasured the opportunity to re-enter the media industry.

He took a sip of his coffee and slowly said, "Mr. Wang, I think it’s a pity to treat Twitter merely as a subsidiary to a literary website."

"We all know that the most intuitive standard to measure a media’s value is by looking at the effectiveness of its advertising."

"The case with the little cake shop has already proven that Twitter’s value even surpasses that of New York local channels one and two."

"Therefore, we should not manage it like an online forum, but as a real media entity."

"But..." Tom interrupted, "Media needs to provide content, what else can we offer besides web literature?"

"No, no, no," Woodward shook his head, disapproving, "Mr. Tom’s understanding of media is a bit superficial."

"Just in the United States, media actually serves more like a gathering of people with similar opinions."

"For instance, BET’s subscriber base is mostly African."

"Whereas NBC and CBS, their audiences are mostly left-wing and right-wing groups, respectively."

"The brilliant part is that Twitter is not limited to this. It can include all these groups together."

"For example, a user with equality tendencies can be pushed with various discriminatory incidents from all over the United States, in order to make their actions feel more righteous."

"On the opposite side, rednecks would receive information about the various preferential treatments received by Africans due to skin color, and they too would feel that their actions are for their race."

"Likewise, for feminists and anti-feminists, animal rights advocates, and hunting enthusiasts, we can implement a similar approach."

"This sense of involvement and identification will make users log into Twitter more frequently, eventually forming a sticky user base."

"The key point is that traditional media have to bear some responsibility for their reporting."

"But Twitter doesn’t need to because it’s all user-generated content!"

"In the meantime, we can recommend novels based on the genre to each user in a targeted manner."

"Currently, on wangwen.com, there is a wide variety of novels, making this a viable option."

"In summary, Twitter should serve the website, not the website serving Twitter."

Tom thought about the works currently on the website and shook his head slightly.

A particular African author’s fantasy novel practically wished to exterminate all white males.

While many white male authors portrayed protagonists who were practically reincarnations of the KKK.

"If exposed to a certain type of news for a long time and then incited by a novel, there would be big problems!"

"Heh," Woodward put down his coffee, showing a faint smile, "That would require a trigger." freēnovelkiss.com

"And that trigger is in our hands. We can choose when to detonate it based on different interests."

"When Twitter’s user base grows even more, we won’t even need other media’s cooperation to have the power to induce large-scale group events."

"For example, let the civil rights activists clash with the rednecks amid an exchange of information."

"The occurrences that ensue would certainly be very interesting."

"Media has never been merely a business; it’s also a weapon to pierce our enemies."

"Otherwise, why would Wall Street manage to interfere with Boeing, General Motors, and the rest of the military-industrial complex, but not penetrate the media industry?"

Woodward looked at Wang Jian, noticing his poker face.

He paused, deciding to provide an example for reference to increase his persuasiveness.

"The timing of the Los Angeles riots coincided with the mid-term election."

"That time the polls rarely showed the Republican Party leading, while most of the media in Los Angeles had invested in the Democrat Party."

Wang Jian listened and pondered.

He was considering the recent events, targeted by Viacom and the magnate Redstone.

Goldman Sachs, which he sought out as a protective umbrella in his dispute with the media conglomerate, couldn’t do much.

Had it not been for a series of unforeseen circumstances, he might really have ended up like Chaplin, having to flee to Europe.

But as to whether similar incidents would occur in the future, Wang Jian was uncertain.

This passive situation, only able to endure attacks from others, made him feel very insecure.

"Regardless, finding a small dagger for self-defense is always the right thing to do."

Now, the only concern was whether the current technological conditions could fulfill the legendary journalist’s vision.

Wang Jian picked up the phone and called Jack Dorsey in Silicon Valley.

After explaining the situation, Dorsey’s answer was that it was challenging, but worth attempting.

Moreover, he also requested a dedicated senior executive responsible for this sort of business to head to Silicon Valley.

Dorsey’s personality, similar to Wozniak’s, really wasn’t suitable for getting involved in such business.

After hanging up the phone, Wang Jian looked up across the room at the middle-aged journalist who had once reported on the Watergate scandal.

"Welcome, Mr. Woodward."

"If you can, I hope you can head to Silicon Valley as soon as possible to take charge of Twitter’s media role."

"Dorsey is quite stubborn. If there’s any issue, you can report back to me."

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