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... Just like when Kanye West had an incident, Adidas immediately announced the discontinuation of the partnership and the cessation of Yeezy product manufacturing, causing Kanye's net worth to drop from over a billion to several hundred million.
Link thought for a bit, then told Franco that abandoning other apparel brand endorsements was not feasible.
If Nike was sincere about the collaboration, they either had to amend the contract or increase the endorsement fee and sales revenue ...
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