Forcing Me to Be Reborn?!-Chapter 625 - 455: The Reborn’s Butterfly Effect

Inside the nanny van, Zhou Jielun looked at the top comments on his phone, then at the bubble tea in his left hand, and found himself at a loss for words.

This top comment was naturally released by Cheng Zhu’s marketing team at Youu Tea, and the likes were also boosted by people he hired.

He wouldn’t blatantly use Youu Tea to leech off Zhou Jielun’s popularity and heat.

Because that could backfire.

However, doing it in this meme-like fashion, sneakily placing soft advertisements, was a different story.

Years later, what would the character of the comments section on Weibo be like?

Whenever a hot search term exploded, the top comments would typically follow this pattern, using a celebrity as an example:

"I used to like her a lot, loved her looks, I didn’t expect her to be like this, aware but still involved. I remember I once used the chewing beans she recommended, lost over twenty pounds in a month, can’t a beauty just focus on her career?"

Mostly, these are malicious likes from WeChat merchants, then they top the comments to sell products.

Of course, there used to be those selling movies, blatantly topping the hot comments, but now, it seems to be controlled much stricter.

Cheng Zhu was basically borrowing this model to start directing the trends.

And he was clear that his marketing team didn’t need to do much, just needed to steer the trend in the right direction.

"The rest, I’ll leave up to the netizens to play out!"

Aside from having his team post a few similar top comments under several marketing accounts, he also specifically took a few photos of Zhou Jielun at a concert and turned them into memes.

For instance, an image of him swallowing was screencapped and then posted under this top comment.

The effect it created was as if he heard the words ’Youu Tea’ during the concert and couldn’t help but swallow repeatedly.

When Zhou Jielun was looking at the comments section, he was a bit stunned.

"When did I swallow back then!"

Yell! His fan friends were actually messing around like this!

Once the meme was out, the comments were all: Hahaha!

Ironically, Zhou Jielun himself found it quite amusing.

Because his fans called him Bubble Tea and claimed he loved drinking it, he indulged in it vigorously and even played with his own memes. When fans said he liked pink and called him a little princess, he seemed quite pleased inside...

To put it simply, Cheng Zhu was now sending people out to set the pace.

And once the pace was set, it could be quite terrifying!

With such sly maneuvers coming out, carrying on the previous concert’s heat was a breeze, wasn’t it?

Moreover, there are so many people who fabricate things online!

People had already started saying they saw Zhou Jielun’s assistant buying Youu Tea.

This made Zhou Jielun start to doubt as well.

"Did Ah Chao and the others really get recognized?" he wondered.

After handing his phone back to the middle-aged woman sitting in the passenger seat, he set aside concerns and took big sips of his bubble tea!

He took a vigorous sip of Youu Tea and his eyes lit up immediately.

"Wow, not bad!"

...

...

Under Cheng Zhu’s deliberate guidance, Youu Tea’s online heat continued to soar!

After "[Zhou Jielun Bubble Tea]" topped the trending search, "[Youu Tea]" also made it into the top ten, securing the ninth spot.

This trending position, if bought with money, would cost a fortune.

Yet, under Cheng Zhu’s arrangement, Youu Tea’s marketing department didn’t spend much.

In short, just leeching off Bubble Tea’s traffic.

Since you have to be labeled, stop hiding it, you just want to drink!

That’s right, he must have sneaked in to buy it already!

As several meme-like memes came out, netizens began to unleash their creativity!

Many started to photoshopped their images, forcibly producing numerous memes of Zhou Jielun happily drinking Youu Tea.

Each meme was funnier and more amusing than the last.

Some even photoshopped him holding a cup in each hand, two straws stuck in his mouth, drinking simultaneously, then squinting his eyes and chuckling non-stop.

The comments below were all:

"No way he can write songs, can only drink two cups of bubble tea at once."

"Have half a cup before going on stage."

"Why not just make a bubble tea song?"

"No inspiration, let’s have two cups."

"Global bubble tea ambassador."

"I’m tempted, going to buy a cup later, all because of Zhou Jielun!"

Since Youu Tea leeches off well, the attention received by the new product launch also surged.

Cheng Zhu felt that this marketing effort was extraordinarily effective, even hotter than he had anticipated, so he decided to continue setting the pace and guide the online trend.

"Leech! We can continue to leech!"

The next day, he called Ancient Mountain Culture’s boss, Zhu Youwei, and asked him to send a few internet celebrities from his company to cooperate.

The job for these internet celebrities was simple: replicate Zhou Jielun’s pose.

Since netizens photoshopped many memes of Zhou Jielun drinking Youu Tea, they picked the hottest one and had these female internet celebrities mimic this meme for a photo!

Upon hearing this, Zhu Youwei thought to himself: "Brilliant!"

This model is a win-win for us!

If it really could start a trend, these internet celebrities could benefit from it too!

Moreover, Cheng Zhu would even tip them a bit.

But after receiving the call, Zhu Youwei began to suspect, "The bubble tea memes from these past few days, were they also deliberately orchestrated by him?"

Once he started thinking this way, he felt the possibility was extremely high!

The boss of Hang City’s biggest internet celebrity company, who prided himself on knowing all about marketing, never expected that there was someone running a bubble tea shop with even more cunning tactics than him!