Forcing Me to Be Reborn?!-Chapter 650 - 464: Co-branded with Langya List_3

In 2015, many people actually chose to watch shows via online streaming.

However, the audience base for online streaming was not as large back then, and devices like smartphones hadn’t been widely adopted.

The era of web series had only just begun.

It was nothing like the years that followed, when some shows would simply forsake satellite broadcast, not caring whether TV stations aired them, being content with only an online presence.

Therefore, where a show was broadcast on satellite TV seemed particularly important!

Soon, Shanghai TV began to officially air the first episode of "Langya List."

Cheng Zhu had watched "Langya List" twice, but now, as he watched again with his young girlfriend, he found he was enjoying it as well.

During this, he was secretly observing Lin Lu’s subtle expressions.

From her demeanor, it was clear she was somewhat confused.

Indeed, the first few episodes of "Langya List" were quite slow to heat up, mainly introducing one character after another and setting up the story’s background.

Some of the information was presented in fragments, and there were especially many characters, making the relationships between them somewhat complex.

To use the parlance of internet novels, this book lacked the so-called "Golden Three Chapters."

If some people lacked patience, they might choose to stop watching after just ten or twenty minutes.

Lin Lu was clearly the type who didn’t engage her brain when reading books, watching shows, or viewing anime.

Well, that was pretty obvious, wasn’t it?

If she weren’t watching with her boyfriend, and if the show didn’t have a connection to his career, she might have already changed the channel.

As a result, Cheng Zhu began to laugh and helped her sort out the plot.

"Huh? Have you read the script before?" Lin Lu asked, curious.

"No, I’ve read a bit of the original book," Cheng Zhu lied.

In reality, he hadn’t read the original work at all, and after watching the show, he never even considered reading it.

After the episode ended, Lin Lu turned to Cheng Zhu and asked, "Will it be a hit?"

"The viewership ratings released tomorrow probably won’t be high," Cheng Zhu said.

"Ah? No problem, the worst that can happen is that the promotional effect and co-branding impact will be a bit weaker. It’s fine!" Lin Lu comforted.

"Ah, I feel a bit down, come here and let me lean on you," Cheng Zhu said, feeling vulnerable.

After they embraced, for the entire duration of the advertisements, he kept nuzzling Lin Lu, kissing her little lips until they glistened, and even gave her perky behind a couple of squeezes.

"Rawr! Do you need to console me like this?" Lin Lu felt like she was losing strength in her body.

Cheng Zhu just smiled, "Yeah, I feel... no, my heart feels much better."

"I believe it will start low and end high!"

...

...

Youu Tea had sponsored "Langya List," a fact that was promoted on their official Weibo.

But their sponsorship was for the online stream; Youu Tea’s advertisements were not shown on satellite TV.

This was just the price to pay for co-branding, which Cheng Zhu gladly accepted.

The advertisement was a straightforward hard-sell, not like those integrated into the plot.

These days, TV dramas would daringly accept any kind of advertisement. For example, in some fantasy dramas, you could see ads for "999 Cold Remedy," and these were even integrated into the plot, so having a milk tea end-roll advertisement wasn’t anything unusual.

Chen Yue initially felt a bit anxious when she learned about this.

Besides being anxious, she was also somewhat relieved.

Because there had been no move from Youu Tea for a long time, she began to find it a bit eerie!

Now, under the aggressive onslaught from Yue Tea, Youu Tea finally started to retaliate.

This was the natural order of things!

However, Chen Yue thought this was just a futile struggle before Youu Tea’s decline.

"Going to advertise in a TV drama?"

"And such a hard-sell ad, too!"

"How could this be more effective than having celebrities spotted in their daily lives holding a cup of Yue Tea?"

"Truly, men will never understand the art of marketing."

"This guy simply doesn’t get fan culture, or the behavior of those crazy female fans."

Chen Yue felt that Cheng Zhu’s marketing attempt was nowhere near as cost-effective as her own marketing strategies.

"Unless this show turns out to be an explosive hit!"

"But looking at the name of the drama, it doesn’t seem destined to be a hit, what a crappy name," thought this overseas-educated elite.

Unfortunately, although she was thinking this rationally, she couldn’t help but watch when the drama aired.

She had been tormented by Cheng Zhu too many times.

This die-hard believer always felt targeted by Cheng Zhu, although in fact, Cheng Zhu merely took her out in passing.

After so many instances, fear had built up in her.

Being trampled on so many times, this fear had turned into a conditioned reflex.

A voice in her vaguely warned her: Perhaps things were not so simple!

Chen Yue knew that if she didn’t watch the drama herself, she would definitely suffer from insomnia and could not sleep all night!

But after she finished watching the first episode of "Langya List," she was thoroughly confused.

"This plot feels so boring."

"And it’s kind of messy with all these characters!"

She actually liked Hu Ge quite a bit; she wasn’t that old when "Immortal Sword" aired and was still a young girl, completely infatuated with him.

Even with that, she still found the drama a bit dull.

This calmed Chen Yue a bit, thinking she probably wouldn’t need "Persistent Visit" headphones to sleep tonight.

That night, Sister Yue slept soundly.

She even had a dream where she was the one pinning down Cheng Zhu, becoming the undisputed queen of the milk tea industry, the number one figure in the new era of milk tea!

After waking up, she realized, "I can look up ’Langya List’s’ viewership ratings online later!"

"Right, those figures should be publicly available, shouldn’t they?"

"I remember fans often boast about their idol’s drama hitting a viewership rating of 1 or something."

"So, breaking a viewership rating of 1 should be impressive, and those in the decimals would be considered average?"

With that thought, she picked up her phone and started looking for "Langya List’s" ratings from the previous day.

To her surprise, she found them.

And the data available online was comprehensive.

It included not only the ratings for "Langya List" but also the ratings for other major satellite TV channels broadcasting at the same time.

In other words, they could be compared with each other.

Before looking, she felt a little nervous.

She feared that Cheng Zhu might have chosen wisely once again!

She was very aware that advertising could sometimes be a bit of a gamble, and if luck was on your side, it could bring incredible returns.

But the key was still the popularity of the drama and the size of its audience.

If no one watched the drama, then naturally no one would see the advertisements!

Chen Yue took a glance and immediately felt the weight lift from her chest, her eyes brimmed with endless joy, her face started to flush, and she was excited inside and out!

"He messed up, hahaha, the guy finally messed up this time!"

On the spreadsheet, "Langya List" had a viewership rating of only 0.46 on Shanghai TV, ranking ninth in its time slot among all major satellite TV channels.

...

(ps: Two days of leading the daily rankings, brothers, you’re pushing hard, let’s keep going for the monthly tickets!)