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Forcing Me to Be Reborn?!-Chapter 659 - 467: Crush Her to Pieces_3
Chapter 659: Chapter 467: Crush Her to Pieces_3
But at that time, such a trope didn’t exist.
After Cheng Zhu’s interview video was uploaded, he and Chen Yue became two opposing extremes.
Chen Yue was the one who knew nothing but loved to blabber, and liked to take the moral high ground.
Cheng Zhu, however, had an eye for gems, having recognized the extraordinary nature of "Langya List" early on!
Judging by the ratings of "Langya List," it was following a comeback script.
So why couldn’t Cheng Zhu’s sponsorship and co-branding be considered a grand comeback?
In the video, Qian asked him, "Did the co-branded products sell well at first?"
Cheng Zhu replied, "Of course not, it’s normal since the series had just started airing. Many store managers were worried about surplus stock, afraid the products wouldn’t sell."
"Did you share those concerns?" Qian pressed on.
"Not at all. I had the factory send another batch a few days later, and it turned out to be slightly beyond my expectations," Cheng Zhu spoke the truth.
Damn, at a time when everyone was bearish and the ratings were poor, he dared to send more stock to the stores!
And don’t forget, Cheng Zhu had mentioned that he visited the set and treated the entire crew to Youu Tea.
He was telling the truth; it was after negotiations with brokers and tying up with "Langya List" that they managed to co-brand through advertising and set visits.
After all, the concept of co-branding was just arising; no pre-release show had ever teamed up with a brand before, so there were some reservations on their end.
The emergence of new models always causes hesitation, making people afraid to take risks.
So, Cheng Zhu did put in some effort during this process.
And these two set visits were perfect for a slap in Chen Yue’s face.
How could the founder of Youu Tea, who was obviously cautious and grounded, be accused of haphazardly betting and being irresponsible to his company?
Of course, netizens didn’t know that if he had a choice, Cheng Zhu would have preferred not to visit the set.
"Of course, I knew this series would be a hit!"
"Visit my ass!"
But it had to be done; a show of collaboration was necessary.
Since he had to go, Cheng Zhu came up with a sneaky idea.
During this process, he kept an ace up his sleeve —
— It was a selfie with Hu Ge, who played Mei Changsu!
He had only shown this selfie to Lin Lu, telling her not to leak it at any cost.
Now, after the interview video was released, even though his face was obscured by a huge Youu Tea logo, it sparked some curiosity among a small group of internet users.
Cheng Zhu instructed the Youu Tea marketing team to do something similar to what they had done before, which was to minimize his own exposure. They used various means to confuse the public online and were actively negotiating with Weibo officials.
Lots of fake photos were posted on Weibo, and no one could clearly make out which one was Cheng Zhu.
Moreover, he rarely liked to take photos, never posting his own pictures on social media, so few people had his photo.
Cheng Zhu was still waiting; he had always been waiting.
"Even if you’re holding the trump card, you play it at the most opportune moment to maximize benefits!"
"Langya List" had only aired half of its episodes, and its popularity was escalating daily, but it was far from reaching its peak!
"But it’s getting close!"
During this time, Youu Tea’s development team refined their Bayberry series to finally satisfy the extremely picky boss.
This gave the entire development team a long sigh of relief.
"Finally got it sorted!"
"How many versions has it been, for God’s sake!"
"I can’t even taste the difference anymore."
Youu Tea’s development team was overjoyed, feeling the weight was finally lifted off their shoulders, while Yue Tea’s development team felt under immense pressure.
With the internet debates brewing, Chen Yue and Shendu Capital recognized that Yue Tea needed its own original blockbuster soon.
Previously, they relied on the novelty of "soft European bread + milk tea," but lacking an ace product was still problematic.
Chen Yue had lost count of how many times she had raged at the development team, leading many employees to mutter to themselves:
"Mad woman! She’s truly a mad woman!"
"You were very satisfied with every launch, so if market feedback is bad, you can’t just pin all the blame on us."
"Here she goes, raging again."
Chen Yue directly replaced the leader of the development team, telling her to pack up and leave.
During a meeting with Shendu Capital, they even suggested, "Maybe we should poach someone from Youu Tea?"
Chen Yue seriously considered the feasibility of this.
"Seems worth a try!" she thought.
She was convinced there were milk tea geniuses in Youu Tea’s development team; otherwise, how could every new release receive stellar market feedback?
"Poaching a few key members from their development team might really make a difference!" Chen Yue decided to implement this plan.
In addition, Yue Tea had to undertake crisis management soon.
The content of the crisis management was the founder’s plummeting public image.
Imagine if a brand’s founder was deeply associated with the word "Mad Woman," the terrible impact that would have!
Especially since they were selling milk tea, a beverage, with a customer base primarily composed of women.
Shendu Capital planned to hire a capable PR team to help Yue Tea through the crisis and to give Cheng Zhu a run for his money in the battle of public opinion!
On Cheng Zhu’s side, however, he couldn’t care less about the opponent’s actions.
He was just excited about one thing: "Youu Tea’s nationwide store count has finally broken fifty!"
He had calculated that 50 stores were a critical milestone, especially with the boost from the co-branding.
"The company’s funds are almost burnt through."
"There’s hardly any money left in the company’s account, damn, I’m so happy!"
But he still hadn’t burned enough.
...
(P.S.: Biological clock failed to adjust, preparing to go to Hangzhou for herbal treatment tomorrow, please support with your monthly votes~)