MTL - Best of Hollywood-Chapter 49 publicity plan

There is almost no such thing as long-term screenings in the North American film market. The three-day box office trend of most films on weekends, coupled with data such as audience word-of-mouth and questionnaire surveys, can almost predict whether a film will be profitable.

The cost of "Chain Saw" is only about 1.2 million U.S. dollars. After deducting 18% of the distribution company's distribution fee and 35% of the theater company's fee, there is still 100% left in Ryan's hands. A little more than 40, and then throwing out the cost tax of developing plastic discs, etc., it is estimated that there will be about 3 million US dollars left in the end.

In other words, after only three days of release on the weekend, "Chain Saw" not only recovered its cost, but also made a lot of money.

With such an achievement, Helen and Sophia didn't need to contact Fox Searchlight Pictures at all. The most impressive theater chain company has already begun to increase the screening rate of "Saw".

The summer vacation is coming to an end, facing a menacing box office dark horse, theater companies will naturally not let go of the opportunity to make money.

From 580 screens on the first day, it has quietly increased to more than 800 screens. It is conceivable that theater companies can further increase the number of screens after Labor Day.

However, as the screening rate increases, the box office of a single venue inevitably declines, and word-of-mouth has also begun to show some changes.

In the eyes of horror movie lovers and some young people, it is simply great.

But in the eyes of other ordinary audiences, "Chain Saw" is too **** and violent, and the plot is even more useless.

IMDB is an Internet movie database, which was founded in 1989. By the end of 1990, IMDB had included more than 1,000 movies.

By now, the IMDB database has expanded to include trivia, biographies, movie plots, and more, where you can rate movies, leave comments, and more.

As a current dark horse at the box office, "Saw" was naturally included in IMDB. In just over three days, it scored an average of 7.8, which is considered a very high score among horror movies.

The only pity is that there are not many IMDB users, far from the influence of the previous life.

With the increase in promotional expenses, film schedule rate, and good word-of-mouth of "Chain Saw", the box office on the first working day did not decline significantly.

$2.1 million on Monday, $2.08 million on Tuesday, $1.98 million on Wednesday, and $1.85 million on Thursday.

Before the arrival of the second weekend, "Chain Saw" once again won a box office of 8.01 million U.S. dollars, plus the box office of 8.9 million U.S. dollars in the three days of last weekend. In just seven days, it surpassed the box office of 15 million U.S. dollars in one fell swoop, reaching a total of 16.9 million U.S. dollars Above the box office.

It is expected that in the next four days, there will be a new increase in the box office.

Friday, Saturday, and Sunday are the traditional box office peaks in North America, and Monday is the first Monday in September. There is a one-day holiday to catch up with the traditional American holiday Labor Day.

Therefore, Fox Searchlight Pictures held several promotional activities early in the morning. In a movie theater in New York on Thursday, it was even reported that an audience member fainted from fright and was rushed to the hospital for emergency treatment.

At the same time, the main actors of the crew all came into battle, and even Nicolas Cage took time to come to promote.

Fortunately, Fox Searchlight Pictures is responsible for these matters, and Ryan doesn't need to worry about it, as long as he can follow the crew and participate in various promotional activities with peace of mind.

A simple publicity event ended, and Nancy Utley, one of the main directors of Fox Searchlight Pictures, came over.

"Please stay tuned, I have a very good suggestion related to Miss Sophia."

Suggest!

Ryan nodded, and then several people came to the coffee shop not far away, chose a quieter place to sit down, and ordered a cup of coffee each.

Nancy-Utley's eyes revealed a hint of excitement. For Fox Searchlight Pictures, "Saw" is far from a successful release, let alone a big profit.

Not surprisingly, as long as the box office trend of "Saw" is stable in the future, Fox Searchlight Pictures can be listed in advance, and she will naturally become one of the two directors of the company.

"According to the survey data, in addition to paying attention to the plot in the film, many young people are also very curious about the relationship between the film director and Miss Sophia."

An unknown young director, a rich daughter from the Coppola family of Hollywood acting family, and the winner of the Golden Raspberry Award for Worst Newcomer and Worst Supporting Actress. The two appeared in the same crew. It will receive some media and public attention.

"I have a proposal, just a proposal."

Nancy Utley was a little hesitant. After all, Ryan's value is far more than that, and the Coppola family behind Sofia is also not simple.

"Maybe the two of you can have a brief exchange to cooperate with the film promotion plan."

Gossip and gossip news promotion is a consistent and traditional way of publicity in Hollywood. Almost most production crews will spread some gossip news to a greater or lesser extent, making it difficult to distinguish between true and false.

But the media and the public like this.

However, without waiting for Ryan to agree or refuse, Sofia Coppola asked first: "Why, not Cage or Monica?"

"It has to be the two of us!"

"Or is it that the media cares more about gossip from the Coppola family."

Hearing this, Sophia didn't need to continue to speak, Ryan already understood what she meant, and this young lady obviously wouldn't accept this kind of publicity.

"Miss Nancy, Saw is just a horror movie, not a romance."

"Such a propaganda method may not be able to achieve any effect."

"It might be better to focus on the haunted house, the over-scared audience, or the effect."

In fact, he does not reject such propaganda, as long as it can be effective.

But there is a premise, Sophia is not a full-time actor, but his assistant, this kind of publicity is not suitable~www.novelbuddy.com~ If it were Monica Bellucci, he would have agreed down.

"I'm just making a suggestion." Nancy Utley didn't force it.

As Ryan said, "Chain Saw" is only a horror film, and the two are not the leading actors in the film. This kind of publicity may not be able to achieve any effect.

The next publicity plan of Fox Searchlight Pictures almost all revolves around the haunted house, one of the shooting scenes of the film, and even the murders that happened not long ago have been dug out.

The rumor of being cursed by a witch may make many people who have been fooled by "The Blair Witch" feel a little tired.

But the homicide was a real case, and the apartment itself had indeed seen several suicides.

All of a sudden, the media rediscovered the suicide incidents one by one, and people couldn't help exclaiming in unison, it really is a haunted house.

In addition, the spectator who was frightened and fainted firmly believed that it was because he saw a ghost that he was so frightened that he passed out.

If it were a country on the other side of the Pacific Ocean, the movie theater would definitely be the first to stand up and refute, claiming that this incident never happened, and the passenger flow would be 100% reduced for a period of time.

In the case of Hong Kong City, not to mention, it is a blessing that the cinema has not closed down.

But this is the United States. Not only did the movie theater not close its doors, but the number of spectators who came to it increased linearly. Many people drove over from another state to experience whether there really were ghosts.

As for the only negative impact, it is estimated that the housing prices around the apartment have almost plummeted, and many homeowners cursed angrily.

If it weren't for the small number of people, I'm afraid they would have to organize and go to Fox Searchlight Pictures to protest.