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MTL - Korean Entertainment Kpopstar-v2 Chapter 618 Products designed by Sika (middle)
During the two months that Junxiu was busy in Japan, Sika returned to Korea and started to work on his own company, and also designed a fashion product of his own brand, sunglasses! The sunglasses box she took out was clearly printed with the brand name'' (Note: Sika's personal brand'' was the brand name changed after Sika left the team in October 2014. Previously, the Sika brand only focused on making Sunglasses, and later changed the brand name when developing towards multi-products. At the same time, the legal person of the brand was also changed, as well as the representative of the president of the brand.)
Junxiu touched the LOGO printed on the brand, then tilted his head, looked at Sika and asked, "What does this '' mean?"
Although Junxiu is familiar with English, he can read the pronunciation of this word, but there is no explanation for this word in English words. That's why he asked Sika incomprehensibly. After all, the name is just for this pronunciation, and there is no other deep meaning? Junxiu also knows that many fashion brands only take one pronunciation. As for the meaning of the brand name, there is really no such thing.
The meaning of the brand name seems to be only implemented in Asian cultural circles. Sika was born and raised in Europe and America. She may not care about the meaning of these names, as well as things like Feng Shui. It is possible that in her eyes, the brand name is the name without any special meaning.
Sika smiled and said, "It comes from French, white, and pure."
"The white group? Or the white air force? Since they are sunglasses, they must represent the air force. And you were born in a group, so this 'group' fits very well." Junxiu casually said the deep meaning of the Sika brand. It is possible that the brand name specifically represents what story, she herself is not very clear. Just a literal interpretation, Junxiu's statement can be regarded as plausible.
Sika smiled and urged Junxiu: "Look at the design inside."
Junxiu just nodded and took out the first sunglasses designed and made by Sika from the box. The style of the sunglasses is very Korean. Compared with the "inverted cone" shaped sunglasses of the recently popular "gentle monster", the lower frame of the frame is more rounded. This is the special point of Sika's design. Junxiu picked up the sunglasses and put them on, and started looking for the mirror left and right.
Sika smiled and took out the small vanity mirror she was carrying around from her bag and gave it to Junxiu: "I think it's not bad, it's softer than the straight lines of the 'Gentle Monster', and the rounded feel makes Sunglasses are a lot more neutral, so both men and women can wear them. And the feeling I designed is to make sunglasses that fit our face shapes for Asians. You know, our Asian faces are smaller than most people in Europe and America. Some, so we sometimes wear toad mirrors from Ray-Ban, butterfly mirrors from Chanel, etc., which makes the sunglasses look awkward in general. People with a slightly larger face profile are okay with toad mirrors, but those with small faces, such as Thai Yan looks ugly with a toad mirror."
What Sika said is the truth. The shape of the toad mirror is really in line with the type of people in Europe and the United States who basically have bigger faces to wear. And Asian female stars wear toad glasses, and it is often said that one face is covered by sunglasses. It sounds like it is describing the face of the star, but from another point of view, from the point of view of the product, is this statement saying that these European and American brands of sunglasses do not fit the face shape of Asians?
The starting point of the design of the Sika brand is very accurate. The cheek bones of Asians are generally smaller than those of Europeans and Americans, which is not to say that Europe and the United States do not have small faces. Yes, of course, but not as common as Asia.
The Sika brand is a good starting point for the face shape of Asians. In addition, she is still very popular in Asia as a super popular member of Girls' Generation. Popularity, product, market, then the things she made can really be tried. It's just that Sika has been resisting cooperation with the company, which is Junxiu's biggest worry.
Junsu wears sunglasses designed by Sika, and looks at the products from left to right while holding her vanity mirror. But a woman's carry-on makeup mirror is the size of the palm of your hand, so it's not very comprehensive. However, Taeyeon and Yoona next to them kept nodding their heads and complimenting: "The style is well designed, it fits the face of Oppa."
Junxiu took the sunglasses to the bathroom, and took a serious look at the product in front of the large mirror in the bathroom. The shape of the sunglasses is really good, and the size and width of the lenses are quite suitable for Asian faces. He was quite satisfied, and after taking off his sunglasses, Junxiu came out of the bathroom and waved to Yoona and Taeyeon: "You two also come and try, she said that the range is more neutral, look at what you girls bring. How do you feel?"
After receiving Junxiu's call, Yoona quickly ran towards the bathroom, she was wearing sunglasses and stood in front of the bathroom mirror and turned her head left and right to see the effect after wearing the sunglasses: "It's not bad, the bottom frame of the glasses has a circle. The range is much softer than the current popular styles, and it is suitable for both men and women. Taeyeon and Unnie, try it."
Yoona took off her sunglasses and gave Taeyeon a try. Taeyeon also thought Sika's design was good.
All three present tried on the sunglasses designed by Sika and returned to the living room. Junxiu took the sunglasses and asked Sika: "The design is not bad, I like it very much. How much is your product going to be priced?"
"Around 300,000." Sika tilted her head and said the price in her heart~www.novelbuddy.com~ Junxiu was a little stunned when she heard the price, because the price of '300,000' that Sika said was a lot The price of luxury goods, such as Armani, is about 300,000 won for many styles, which means that Sika has directly positioned its brand as a luxury product? Junxiu was so suspicious. At the price of 300,000, to be honest, there are a lot of brand choices.
Seeing Junxiu's silence, Sika laughed: "oppa, you haven't spent money on sunglasses for a long time, have you?"
After Sika said this, Junxiu thought about it and really hadn't paid for it for a long time. Because he has a lot of sponsorship, especially fashion items like sunglasses. Many eyewear manufacturers are offering free sponsorship to Junsu. For example, the brand "Gentle Monster" became popular after Junxiu wore it. It is said that the brand's sales in Asia are very good. And the brand has already laid a foundation in the Korean wave idol world, especially after Junxiu wore it, Quan Zhilong also followed, so now the idol world is almost a "gentle monster".
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