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MTL - Korean Entertainment Kpopstar-v2 Chapter 619 Products designed by Sika (Part 2)
Junxiu is the favorite artist of the manufacturers, because some fashion items such as small items, as long as they wear them, and then go to the airport for a walk, the products will follow the fashion photos of Junxiu airport and enter the public search. Junxiu's clothes, Junxiu's shoes, Junxiu's bags, Junxiu's sunglasses... Junxiu has the most direct star effect. These products will follow the public's search and sales will rise rapidly.
Another point, Junsu is a person that many idols regard as idols. Ask who the younger generation of the boy group is the most respected senior artist, and two-thirds of them will name Junxiu. Moreover, Junxiu is also the darling of the fashion industry, and his clothes will attract the younger generations to follow suit. Junxiu wears it, and in addition to the wearing of men's idols, the publicity effect of the product appears like this.
For example, the brand of 'Gentle Monster', the sunglasses worn by Junxiu, is also gaining popularity so quickly. Also because of such a lesson from the past, many big brands have sent sponsors to Junxiu. For example, the "Little Bee" white shoes also passed through Junxiu Airport, and then announced that they were temporarily sold out in South Korea within a week, waiting for supply.
Gucci's "Little Bee" white shoes have become a whirlwind, and have become popular in Asia, Europe and the United States. Many big stars in Europe and America have fallen in love with this pair of shoes that look simple, but the price is not so simple. This is what the fashion "Lafayette" said, good products also need good publicists to promote. And Junxiu is the most favored Asian "little propaganda expert" in his eyes.
The sponsorship has gradually increased, causing Junxiu to buy clothes by himself now, and accessories and other things have become less. Junsu himself rarely spends money on the 'clothes' part of life. I usually wear the popular Uniqlo at home, as well as outdoor brands. Travel or something, and there are sponsorships from big brands. If you release an album, not to mention attending events, big manufacturers will even come to your door to offer sponsorships.
The only thing Junsu hasn't received an endorsement for now is a 'car'. However, auto advertisements are mainly about 'cars' rather than people, and automakers rarely invite celebrities to endorse them. In the past, 'Hyundai' had hired Lee Hyori as an endorsement, but the increase in car sales was not the same, so the manufacturer focused more on the 'car' rather than the star. Cars, you have to talk about some professional things. The more beautiful the appearance of the vehicle, the more people will be willing to buy it.
It's like a car show, those so-called car fans who go to visit with "cannons", whether they are going to see the car or the model car, this has to be a question mark! Once the people at the auto show look better than the car, I believe that more men who love cars go to see the car.. model.
......
Sunglasses, the sponsorship of this fashion item is one of Junxiu's most sponsored small items, so Junxiu hasn't paid for sunglasses for a long time. Because the update of sunglasses is not so fast, for example, Ray-Ban's toad mirror has always been a very popular style. I bought one and it can be used for several years.
So when Sika said this, Junxiu was stunned for a few seconds before he said, "What does it matter if I don't buy sunglasses? If I guess correctly, Gucci and Armani's are also around 300,000 won, right?"
Sika nodded and said: "A lot of sunglasses are priced at around $250. Including professional big brands and those luxury brands, the price is about the same. It may be more expensive in the top Chanel, of course, there are also very expensive, but Those are basically inlaid with other things on the frame. The daily use is about 250 US dollars, including the emerging brand 'Gentle Monster' that you wear the most recently, which is also at this price, then you will say that I am expensive. Yet?"
'Gentle Monster' is indeed an emerging brand. The direct price of the brand was about 300,000 won soon after its establishment? This made Jun Xiu stunned. Junxiu thinks that emerging brands should not be priced too high, right? Because the price of the brand is too high, the choice is too great. Gentle monster, Gucci, Armani. If the prices of the three brands are similar, rationally, more male friends will choose the well-known 'Eagle' LOGO, right?
Junxiu smiled awkwardly after being stunned: "The positioning of sunglasses is so expensive? I remember that the 'Ray-Ban' I bought with my own money was still discounted, and it was only about 160,000 won."
"You all said that it was a discounted product. When there is no discount, the sunglasses are almost like the '279..289..' I said. And the price was obtained after negotiating with the company's people."
In Sika's words, Junxiu was most curious about the word 'company'. He smiled and said, "Oh? You set up a company? How many people's company?"
Sika responded: "At present, I have seven people. We may add more people after the product is officially launched. At present, our products are only planned to be sold online. As for the problem of physical stores, we need to follow up The sales situation will be discussed and considered. The main reason is that the investment in physical stores is too large. I asked about the stores in Jiang/South, and the rent for a small store is hundreds of millions.”
After Yun'er heard what Sika said, she finally had room to interject. She said with a smile: "Shops? Oppa, there are many shops in his hand. Ask him to rent them to you cheaply."
Junxiu said with a smile: "The location of the LV flagship store is rented at 2 billion won a year, and it will increase every year. I won't say anything about the increase, 2 billion, do you rent it a year?"
"..." Sika didn't even bother to pay attention to Junxiu's jokes~www.novelbuddy.com~ She directly responded to Junxiu with a blank eye. Why does she rent such an expensive place? She is the only one who sells sunglasses. Can her annual sales reach 2 billion?
Taeyeon, who was sitting next to him, also laughed: "Yooner, can ice cream keep your mouth shut? What do you mean by having so many shops in Oppa's hands? Every shop has a contract, so he can call for no reason. Is anyone else going?"
"Hey, yes, Sika Oni, why did you forget Taeyeon Oni, isn't her home the best brick and mortar store? You can sell your products in her store."
Now it was Junsu's turn to speak for Taeyeon: "Ah, are you mindless? That's Jeonju, do you think it's Seoul? How many people do you think are willing to spend 300,000 on sunglasses? Taeyeon, you When you were in high school in Jeonju, how much were the sunglasses you wore among your classmates?"
Taeyeon said with a smile, "How can high school students have money? People with better family conditions can only wear sunglasses for around 50,000 yuan."
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