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MTL - My Animation Era-Chapter 17 introverted tv station
Chapter 17 Introverted TV station
Gu Miao was right.
"Pleasant Goat and Big Big Wolf" can have today's popularity, update a video every day, and Liu Zida, who makes complaints about the plot, does have a lot of credit.
Why do you say that?
Who were the main audience of Pleasant Goat? Children and primary school students mainly aged 3-14!
This group of people don't pay attention to the Internet.
Liu Zida shouted for a long time on the Internet, attracting all adults, and these adults would not be interested in "Pleasant Goat and Big Big Wolf", let alone watch it.
As a result, under someone's desperate "tucao", I became very curious about Pleasant Goat.
They really want to know, what kind of animation is worthy of such complaints? If it is really a bad movie, then why the ratings are so high?
With doubts, groups of adults decided to watch Pleasant Goat animation for themselves after watching Liu Zida’s complaint video.
Take a look, can't stop...
This is not a hero, what is it?
If the nickname he gave was not too disgusting, Gu Miao would have wanted to come to the door in person and present him with a banner of "Help others".
On the face of it.
Pleasant Goat and Big Big Wolf had the most audiences, almost 90% of them were primary school students, and there were very few adult audiences.
But data is data after all.
How many adults are willing to take the risk of "community death" and admit that they secretly watch "Pleasant Goat and Big Big Wolf"?
So in the real ratings report, there are definitely a lot of adult viewers, but many of them are unwilling to admit it.
Of course, that's not the point.
No matter how many adult audiences there are, they won't buy Pleasant Goat schoolbags and toys, and they won't be able to create a commission for Gu Miao. The only usefulness of this group of people is probably to make the already amazing ratings even higher.
directly broke the record and became the only TV program with a ratings of more than ten points this year.
Now...
Many TV stations who didn’t buy the second-round broadcast rights of “Pleasant Goat and Big Big Wolf” and wanted to be a “wait for the party” immediately couldn’t sit still.
They approached Director Wang one after another, wanting to introduce the first animation of Pleasant Goat TV.
The conditions offered are getting better and better!
In order to catch up with the progress of the Jiangchuan Children's Channel, some TV stations in other provinces even made a decision to broadcast "Pleasant Goat and Big Big Wolf" non-stop throughout the day.
To be honest, Director Wang was also in a hurry.
How do these peers compare with each other? Shonan Children's Channel rebroadcasts twice a day? Well, my Zhonghai Children's Channel has to rebroadcast it three or four times until there is no more time.
Don't you think about face issues at all? We can't even give up the bottom line of making a show for a little ratings!
So introverted, what should he do?
Can’t Jiangchuan Children’s Channel also learn from these TV stations and do nothing all day long, except for inserting various advertisements, such as Pleasant Goat and Big Big Wolf?
That's too cruel!
So far, "Pleasant Goat and Big Big Wolf" has only produced and broadcast about 150 episodes.
A 15-minute feature film, 5-minute opening and closing credits, and 10-minute commercials are counted. 24 hours a day, excluding garbage time such as late at night and early morning, about 40 episodes can be broadcast.
The broadcast will be over in four or five days!
What will happen after the 150 episodes are finished? Of course it is... from the first episode, let's replay it again! Anyway, the children won't get tired of watching it, so why not repeat it a few times?
"Roll, you can roll..."
Facing the overwhelmed Director Wang, Gu Miao suggested: "Since you can't beat them, join them and open the book together!"
"By the way, the logo of your children's channel is too ugly! How about changing it to Pleasant Goat, killing those TV stations in other provinces?"
Director Wang: "..."
He was just joking, why did he take it seriously?
Think about it with your ass, how can the logo of a TV station be changed casually. Not to mention, is it better to switch to Pleasant Goat, and if the director finds out, he will be cut to death?
Involution is impossible.
Jiangchuan Children's Channel has the first round of broadcasting rights, and has already taken the lead. No matter how much other TV stations compete, they still have to rank behind them!
So Director Wang is not panicked.
He brought Gu Miao here, not about this matter, but about the sale of "Internet Broadcasting Rights".
A video website came to my door.
They want to buy the exclusive online broadcast copyright of "Pleasant Goat and Big Big Wolf" to enrich their VIP copyright resource library.
Different from the sale of broadcasting rights on TV platforms, Gu Miao mentioned in the contract when discussing the investment that Wolf Castle Studio needs to participate in the share of the network broadcasting rights and overseas introduction.
Roughly three to seven points.
Jiangchuan Children’s Channel, as the investor and publisher, gets 70% of the proceeds, and Wolf Castle Studio, as the producer, gets 30%.
"It doesn't matter."
With the help of the bank, Gu Miao, who successfully won the Wanzhibao Toy Company, doesn't pay much attention to the income from the network broadcasting rights.
It’s best to sell it at a high price, but if you can’t sell it at a high price, it’s okay to give it to them at a low price or even for free.
Expand the influence of IP!
For the next few works, you can consider charging some money, but for the first work, try to aim at "increasing popularity".
"Okay, I'll go talk to them."
"The price should be pretty good. After all, TV ratings are so high, it's definitely not a loss to buy it back from video sites." Director Wang said with a smile.
Gu Miao nodded.
"By the way, Director Wang."
"Are there any TV stations in the surrounding countries interested in introducing Pleasant Goat and Big Big Wolf?"
"No!"
Director Wang shook his head and said, "I advise you not to think about it. Domestic animation going overseas is as difficult as climbing the sky."
It’s really difficult, but…
This is Pleasant Goat and Big Big Wolf!
What other animations can’t do, doesn’t mean Pleasant Goat and Big Big Wolf can’t do it. Director Wang's kind advice did not dispel Gu Miao's thoughts.
If he remembers correctly.
Pleasant Goat can be regarded as the most outstanding work among the animations going overseas. Not to mention the East Asian cultural circle, the old animation powerhouses in North America and Europe have also broadcast it.
Although, the grades are not good.
But at least being able to go abroad, no matter what the final score is, it is better than those domestic animations that "cannot go out".
Europe and the United States are not considered. There are huge differences in culture and way of thinking, so it is unlikely to like this type of animation.
East Asian countries, especially Southeast Asia and Neon, can try to operate.
Everyone is happy to be successful.
It doesn’t matter if you fail, just take it as opening the door ahead of time and laying the foundation for more collaborations in the future.
Gu Miao, who is determined to follow the old way of Aofei and carry forward the "toys + animation" strategy, naturally has the confidence to say this.
Pleasant Goat maybe not...
But if it’s animations like Doraemon and Pokémon, is it difficult to go abroad?
Here comes the third chapter, please collect monthly tickets for support~!
(end of this chapter)