MTL - Rebirth in a Perfect Era-Chapter 1709 Who is its biggest rival

Davidson couldn't understand why Li Mu was so interested in cars, but he was very clear about Li Mu's financial resources. Buying a few poorly-operated car brands was nothing to Makino Technology.

He only thought that this was an expensive hobby for Li Mu as a rich man. Even a loss would not have a huge impact on Li Mu, so he did not advise him any more. He immediately agreed to him and was willing to help him matchmaking between Ford and Li Mu. Facilitated an interview with Ford.

Although not even Ford's people have seen it, Li Mu's mind has emerged a magnificent blueprint for the automotive industry.

Li Mu even thought of the group name of the automotive industry, the full name is Makino Motors Group, and the English name.

Since it is an automobile group, it cannot be put into the structure of Makino Technology, which is funded by Makino Technology, the shareholding of existing shareholders is shifted, and then registered as a new group.

In the future, Makino Motors Group will have at least five sub-brands. One is Tesla, which has already been included in the bag, and the three sub-brands that Ford bought are the ones that will be earned. At that time, a "Makino" will be built in China. "Auto" brand, the strategic deployment of five brands is completed.

At that time, Tesla will be responsible for the R & D and manufacturing of pure electric vehicles, as well as the research and development and tuning of electric drive-related technologies, and will be responsible for exporting electric drive-related technologies to other sub-brands to help other brands develop hybrid models, even future pure electric vehicles. Electric vehicle

In addition to the other four sub-brands, Volvo, Jaguar, and Land Rover are responsible for the production and research and development of their own product lines. They also need to be responsible for exporting Tesla's body technology to Tesla, helping Tesla to develop more pure electric models, and even help Tesla produces pure electric vehicles;

As for Makino Motors, in the future, it will be mainly responsible for digesting the technology of the other four sub-brands, and strive to develop itself, first becoming a well-known domestic brand, occupying sufficient market share in domestic cars, and then considering entering overseas.

In terms of overall architecture settings, the five sub-brands belong to the "Auto R & D and Production" section. In addition, Li Mu is also preparing to invest in a "Auto Sales" section, not just the automobile sales network construction and For maintenance, it is even more necessary to set up a direct sales network, or even an online sales network.

Although each sub-brand will have its own R & D department, Li Mu is still planning to invest in a group-type R & D center, which integrates the technology and integration of all brands, and also does research and development of higher adaptive technologies, such as human The future automotive industry, such as machine interaction and car networking, is a more important technical field.

If this scale structure is adopted, the size of the funds required by the entire Makino Motors Group may exceed US $ 50 billion or more.

Fortunately, there are still banks and investment banks. Before the financial crisis, Li Mu had three or four years to obtain huge funds from banks and venture capitalists around the world.

The automobile manufacturing industry is not an industry with a long profit cycle. If it is operated properly, it is not difficult to make a profit.

Porsche can make a lot of money by relying on a Cayenne. Land Rover has a lot of money on the Range Rover and Aurora models. Even Geely can make billions of dollars in profits a year. Li Mu has the experience of later generations. Strong capital and publicity ability, he has no worries about the future profitability of Makino Motors Group.

Immediately after crossing with Davidson, Li Mu called Elon Musk again.

Li Mu told Elon Musk about the idea of ​​acquiring Jaguar Land Rover and Volvo. Even Elon Musk couldn't understand why Li Mu bought so many car brands at once.

However, he knows Li Mu better than Davidson Cooper. He knows that Li Mu will never do something big for hobbies, especially things that require a lot of money. This time, he wants to win three Ford brands. I believe Li Mu must have a complete plan and plan.

Moreover, he also knew that Li Mu had called himself, not for the sole purpose of informing himself of this message, so he immediately asked: "Mr. Li, do you need any work on my side?"

Li Mu said, "I want you to help me form an elite team in the automotive and financial fields in the United States. When I negotiate with Ford, I need a mature team to participate."

Elon Musk said: "Tesla has some talents in the automotive industry, and it should be enough to match the financial one?"

Li Mu said, "As far as possible, it does not affect Tesla's own work progress. This team is not only responsible for negotiating with Ford, but also responsible for asset assessment, including related intellectual property assessment. When negotiations are completed, I hope this team will be able to Become the core management team of the group directly and help me complete the reorganization and optimization of the entire group. "

Elon Musk exclaimed, "General Manager Li, are you going to form an automobile group?"

"Yes," Li Mu said with a smile. "I want to form an automobile group like Volkswagen, GM, Ford, and Toyota, and a super large passenger car group that spans fuel, hybrid and new energy!"

Elon Musk was taken aback by Li Mu's ambitions. Internet people can invest so madly in the physical industry, especially in traditional manufacturing. Li Mu may be the only one.

Throughout Silicon Valley, and even Internet companies around the world, there is a unique atmosphere. All people who do the Internet feel that they are engaged in high-tech industries, so they are very unconcerned about traditional industries and even have strong discrimination.

They have labeled themselves as high-tech talents in their bones, so whatever they do, they like to move closer to the concept of high-tech. Therefore, they have nothing to do with high-tech, and no one is too lazy to do it.

Once an Internet person goes into a traditional industry, there is no doubt that he will transplant the concept of high technology into the traditional industry. He must want to subvert the traditional industry. If he only uses the traditional method to do the traditional industry, he must not Would be interested.

This is like why Elon Musk made Tesla instead of buying a brand owned by Ford or GM.

Elon Musk wanted not to enter the traditional automobile industry, but to upend the traditional automobile industry, so he invested in a new energy automobile industry such as Tesla.

For someone like Elon Musk, if he were asked to build a traditional car brand, he would feel that it was just hitting his face.

Even in the aerospace industry, this buddy must incorporate new concepts.

Therefore, Elon Musk can hardly imagine why Li Mu wanted to launch traditional cars with such great fanfare, but also bought three traditional car brands at one breath.

Moreover, he is not optimistic about the traditional automobile manufacturing industry in the future. At this stage, there are many old car companies that cannot survive, and even new car brands are unheard of.

So Elon Musk advised Li Mu: "General Manager Li, I have contacted some professionals on Wall Street and they told me that the automobile manufacturing industry will not be very good in the next few years. On the one hand, the global economic situation is not optimistic, and on the other On the one hand, the profit margins of traditional car companies will gradually decrease. "

Then he said: "General Motors Group and Ford Motor Group, the two largest groups in the U.S. auto manufacturing industry, but the annual financial reports of these two groups show that both companies are close to the loss line, Fiat last year After losing a billion dollars, the main profits of the traditional automotive industry are now taken away by several Japanese and German auto companies, and other brands are basically not competitive in front of them. "

Li Mu said, "In terms of profit, Toyota should do the best?"

"Yes," Elon Musk said. "The Japanese are more budget-conscious, cost control is particularly good, and the product competitiveness is stronger. In the North American market, the largest proportion of ordinary family cars is Japanese cars."

Having said that, Elon Musk said: "If you remember correctly, Toyota's profit in 2003 should be about 10 billion US dollars."

Li Mu asked him, "Who do you think Toyota's biggest rival?"

Elon Musk thought about it and said, "I don't think Toyota has an opponent."

Li Mu asked, "Why do you say that?"

Elon Musk said: "I have studied the general situation of global auto companies since I was preparing to be Tesla. In my opinion, Toyota is the strongest one. Its product line is really too broad. , Basically covering all passenger models, and each type has highly competitive products, family cars, luxury cars, suv, pikup, mpv, any model you can think of ~ www.novelbuddy.com ~ They all have at least one best-selling model, and their Prius can be regarded as an epoch-making product. It is very powerful. Strictly speaking, the public is not his opponent. "

Li Mu said with a smile: "I think Toyota's biggest rival in the future may be Makino Motors."

Elon Musk was ashamed, saying: "General Manager Li, it is really not easy for the automotive industry to overtake. Even a new energy vehicle with a brand-new concept like Tesla can only be said to subvert the traditional industry conceptually, but From an industrial perspective, it is far from being possible. "

Li Mu laughed: "In my opinion, the automobile industry is to make a single product explosion, and one explosion can make a small car brand; two explosions can make a medium car brand; if you make three Explosions are big car brands. If we can make five explosions, we can become a first-class enterprise brand. In the future, as long as we can continue to create explosions, it will not be a dream to catch up with Toyota. "

Toyota does have a lot of explosion models, Corolla, Camry, and rav4. These three are all models that can enter the top 10 global sales. In addition, Toyota also has Highlander, Prado, Luzhou, Crown, Egypt Alfa and Lexus, most of the models in this year are sold at Huaxia year-round, especially Elfa, call the dealer to ask if the 300,000 price increase can raise the car, the dealer will tell you that I'm sorry, not so big discount.

Li Mu has a car aesthetic that is more than a decade ahead of the world. He has the advantage of killing the entire audience for the appearance and interior of cars today. With this, he can cut a lot of explosives.

Kumamoto bears are hot, right? now what? It's Li Mu's.

So why can't you cut off future Corolla, Camry, rav4, and even Honda RV, Volkswagen Golf and other popular models?