MTL - Rebirth in a Perfect Era-Chapter 1710 Inevitable beyond

An automobile brand, or popular model, not only depends on technology, but also looks, interiors, publicity and after-sales.

If you really want to calculate the percentage of these five factors, Li Mu thinks that technology can account for up to 30%, and appearance and styling can account for at least 4-50%, especially for female users, the proportion of appearance and interior decoration can be higher.

In fact, the technology of the first-tier car companies is generally not bad. The power of BMW's high-power 2.0t engine is normally 250 hp, and Mercedes-Benz, Audi, Toyota, Ford and even Cadillac's 2.0t high-power engine. Power, it must be able to bite BMW around ± 10.

As for the sense of control and comfort, it is the benevolent seeing the benevolent and the wise seeing the wisdom. Only the appearance and interior are the most intuitive.

Land Rover Aurora's compact body and narrow space, when it was first listed, it cost more than 200,000 yuan in China. Why? Mainly because it looks good. At that time, the shape of the Aurora was a spike-level existence.

But why did Land Rover Aurora cool again in the next few years? So that more than 200,000 can drive home? The main reason is actually aesthetic fatigue. For several years, the model has basically no change in appearance and interior decoration, and finally everyone is stunned.

All models have to be replaced constantly, but not every success can guarantee success, even Toyota does not have such ability.

There are many good-selling models. Aurora is a typical example because of the failure of replacement.

It is the same as the Range Rover, basically unchanged for ten thousand years, and it can not be thundered, but it is not as strong as the Range Rover, so naturally it is getting depressed.

In addition to Aurora, there is also a typical South Korean Hyundai SUV model named ix35.

This car was also an extremely popular explosion that year, because the shape used a lot of three-dimensional lines, at that time it looked particularly frightening.

For at least three years, ix35 has sold more than 10,000 units per month in Huaxia, but due to the failure of replacement and the gradual lack of cost performance, this car was once extremely depressed.

Therefore, consumers are visual animals. If the performance, appearance, and price of a car are balanced, the effect of the appearance is not yet displayed, but if the appearance of a car is poor, or the appearance is good, The gap opened immediately.

At that time, Mercedes-Benz had been in depression for a long time in China, and it was only after a whole new set of exterior and interior design styles that it regained its strength in China.

After entering Mercedes-Benz in 2000, they did not really rise in China. It was not until 2014-2015 that they ushered in a real turning point.

New s-class sedans, e-class sedans and c-class sedans have been introduced. The three different grades of the car series have all adopted the latest design, and Mercedes-Benz has for the first time integrated the design language used in the s-series into the e-class and c On the level, it is known as "family design".

As a result, the Mercedes-Benz C and E became the models with the most beautiful appearance and the most luxurious interiors at the price of 300,000 and 500,000, and their sales rose along the way, fighting a beautiful turnaround.

The atmosphere light of Mercedes-Benz's new e is nicknamed the disco nightclub style, but there are still countless consumers paying for it. It can sell nearly 20,000 vehicles a month, more than the a6l and BMW 5 series combined. Why? Isn't it beautiful?

Later, Mercedes tasted the sweetness, and used the same design language on glk's replacement model glc, which was also sold.

So Mercedes took the throne of the king of interiors, and sales rose steadily.

So, is there any technical improvement for Mercedes-Benz after 2015?

not at all.

The main reason why it can be sold softly all the way is that it looks good.

The appearance is good-looking, and the interior is also good-looking. For consumers, as long as they can see a certain level, any cost-effectiveness, zero ratio, failure ratio, road noise, tire noise, wind noise, abnormal noise and even service attitude can be thrown away. Behind my head.

Having said that, isn't it the same for finding people?

If the other person looks ordinary, both men and women will pick each other's education, personality, character, family background and even gift, dowry, whether to buy a house, and write their name.

If the other person is good enough to see the burst, those other factors will be left behind, even if the other person is useless except for the goodness, there are still a large number of pursuers and four pursuits.

Good-looking stars can earn hundreds of millions a year by cutting out;

A star who doesn't look good, the hard earned year after year of hard work may not have cut out the day he made much more;

Even if she is a good-looking girl, even if she is a primary three, she was beaten by the original match on the street, and many people stood up to fight for her;

Many girls who didn't look good, even if they caught Xiaosan on the street and wanted to beat her for a meal, many people came out to stop and accuse them.

Good-looking singers can sing songs recorded in the microphone to the top of the charts;

Singer singers who are not good-looking, have talent and strength, and work hard, at the most, it is not a red singer.

After all, just two words, Yan Kong.

Yan Kong is the essence of society, or the essence of most people in society.

Although the values ​​of this kind of face control are distorted, there are indeed many people who pay the bill.

The same principle applies to cars.

If Li Mu collects Volvo this year, and then makes Volvo xc60 look like Land Rover Aurora, this car can be sold worldwide;

If Li Mu can add the Mercedes-Benz interior to the aurora-shaped xc60, this car is invincible and can go sideways in the global automotive market. In front of this level of suv, Mercedes-Benz, BMW, Audi, Toyota, Honda, Ford , GM, nothing.

If Li Mu can put the shape of the new Audi a4l on a b-class car of 150,000-250,000 class, and then take in the interior of Mercedes-Benz, whether it is a set of Jaguar or Volvo brand, can Camry Best-sellers like Accord ca n’t find home;

If Li Mu can put the shape and interior of Mercedes-Benz's new e-class on the Volvo s80, the c-class market will certainly be invincible;

If you take the s-class styling and interior and put it on the Jaguar xj, you can dominate the d-class car.

The car styling in 2004 is not comparable to more than ten years later. Even if the most powerful car designer at this stage is found, it is completely inferior to Li Mu's aesthetics in this regard.

What Li Mu has to do is find a team of designers, like designing a panda bear, tell the designers a little bit of what they want, let them follow their own memories, and help themselves to restore the shapes of those classic models. Okay.

As long as the appearance and interior are fixed, the competitiveness of the product can be greatly improved.

By that time, all the shapes that can be copied from Mercedes-Benz, BMW, Audi, Porsche, Toyota, Honda, Mazda are copied. As long as it can ensure a comprehensive lead in appearance and interior decoration for several years, it is enough to lay Makino. The automotive group is at the top.

By that time, surpassing Toyota is inevitable.

Moreover, if the total amount of the automobile market remains unchanged, if the Makino Motors Group succeeds, it is tantamount to grabbing the rice from other people's bowls. It will be possible for both German and Japanese cars to reach Will be greatly affected.

That way, surpassing Toyota is no longer a dream.

What's more, I still have Tesla's technical blessing. Using Tesla's technology to chase Toyota's hybrid, the problem should not be too big.

In addition, there are many new technologies that are more unique but can increase the attractiveness of models, such as full LCD dashboards, human-computer interaction, and car networking systems.

The cost of a full LCD instrument panel is not high, but the force is not as high as normal. If you invest in a research and development and production company of LCD instrument panels, bring mature LCD instrument panel technology to the market as soon as possible to compete with your competitors. It also allows its own products to compete with competitors.

At this point, Volvo's safety technology can also be a blessing. If a pre-collision system is standard for all high-end models, competitiveness will be greatly improved.

Just as Li Mu told Elon Musk, achieving one after another explosion will inevitably be able to achieve a top automotive company.

When Tesla debuted in his last life, he relied on a model, but this model only made Tesla famous, and relying only on the huge LCD control panel in the interior, it made countless consumers. Those who like it ~ www.novelbuddy.com ~ Later modelx also became a popular model with that pair of gull-wing doors. In addition to the model3, which has always been incapable of production, Tesla has reached a market value of US $ 450 billion This is the strength of the explosion.

In addition to these, Li Mu has his own killer.

He has two teams capable of building operating systems, one is the Apple OS team and the other is the Android team. These two teams will come up with two sets of the world's top mobile intelligent operating systems in the near future. The changes can make these two systems fit into the car. At that time, the Internet of Vehicles was more than just a concept.

Just like later generations, Apple ’s has also become an important reference standard for users to choose a car. The supported cars can better adapt to Apple ’s iPhone [], and bring a better experience to car use. Apple is not a car company Therefore, any car can apply to Apple, but in the future, IOS and Android are their own. The car system derived from them is also their own. They can completely refuse other car companies to use their own car system, and build the car system. With its own unique closed loop, this alone, no car brand in the world can compete with itself.

Therefore, Li Mu firmly believes that Toyota, the public, and the current life can no longer be moistened and its status cannot be shaken. It cannot resist its exclusive insight and understanding of the world after more than ten years, even if Toyota's current profit is almost worth it The overall profit of all car companies on China Huaxia is more, but give them five years, they all have to eat ashes behind them.

By that time, Stuttgart in Germany and Toyota in Japan may become Detroit in Asia and Europe. For traditional industries, once the pillar companies collapse, it is not far from the collapse of the building!