MTL - Rebirth of Hong Kong 1981-Chapter 952 so-called corporate culture

   Chapter 952 The so-called corporate culture

   The next morning

  Yang Chen took his own plane and flew to the island country.

In addition to Huo Jianhuo and others, Li Hui, who has not seen each other for a long time, has been in the entourage. With the development in recent years, Li Hui has established a complete Kampo medicine research and development center and pharmaceutical factory in Xiangjiang with the strong support of Yang Chen. .

  As the only female president of Yang's consortium who relies on her ability, Li Hui has changed a lot in recent years. From a doctor who once served in the front line and has superb medical skills, she has transformed into a domineering president of the pharmaceutical industry that cannot be ignored.

  As the strength of Yang's consortium continues to rise, Yang's pharmaceutical companies are becoming more and more famous and their influence is growing.

The pharmaceutical industry is an uncompromising beast of gold. For a long time, Li Hui has been trying to find ways to expand the revenue of pharmaceutical companies, but it is a headache that although the revenue of pharmaceutical companies is increasing, the benefits generated are related to its huge research and development. Expenses are far from each other.

Although Yang Chen has never said a word about this, but seeing that the worst of the other groups under Yang's consortium have achieved balance of payments (shipping companies), the pharmaceutical companies continue to ask for money every year, and this gap is still constantly expanding.

   Honestly, Li Hui is under a lot of pressure. This pressure does not come from Yang Chen, nor from other group companies, but from herself.

   It is not an overnight thing for Kampo medicine to open the market. It takes a long process. Even in an island country, the Kampo medicine market has been accumulated for decades before it gradually formed a scale.

   In addition, there is strong support from the government of the island country in the middle, and the continuous improvement of the medical insurance industry has enabled the entire Kampo medicine industry to enter a healthy development.

   In order to vigorously develop Kampo medicines, Yang's consortium has invested too much money. Even though new medicines have begun to emerge, the blood recovery process is still very long.

   Therefore, Li Hui, under the prompting of Yang Chen, began to target the cosmetics field with short investment time, low risk and high return.

   As the saying goes, "medicine and cosmetics have the same origin", pharmaceutical companies entering cosmetics have certain professional knowledge and brand advantages, which are more trusted by consumers.

   As we all know, the consumption level of women is far greater than that of men. In the cosmetics and clothing industry, the consumption level of women is many times that of men.

  Especially in the cosmetics industry, cosmetics undoubtedly account for the largest share of all consumer spending by women.

  It is human nature to love beauty, and women are more persistent in their pursuit of beauty, which makes the cosmetics industry popular. Some famous brand cosmetics companies have become the darlings of beauty lovers.

  Under normal circumstances, women pay more attention to their own appearance than men, and even if they are poor, they are often willing to spend their money on cosmetics.

We can often see that many cosmetic salespersons are very good at catering to women's beauty-loving psychology, and they are straightforward when introducing the types, functions, usage methods and effects of cosmetics, which makes female consumers feel that they are a little sorry for themselves if they don't buy the cosmetics they are promoting. of beauty.

  Women's role positioning is different from that of men. They are more flexible to be affected and infected, and are more likely to generate group interaction and conformity, which leads to infectious consumption.

  Appearance is the weakness of women. If you cater to and praise them properly, they will give everything for their beauty.

   For men, cosmetics are rarely used. Most men have never used so-called cosmetics in their entire lives. Most of them should use Dabao glycerin or something in winter in order to relieve dry skin.

  For domestic cosmetic brands in later generations, foreign cosmetic companies occupy more than half of the market share, especially some well-known brands, which are almost monopolized by foreign cosmetic companies.

  A lot of the introductions on cosmetics, except for a Chinese name, all other introductions are in English, which makes people blind and can't understand what they are.

  When foreigners buy one thing, they usually only buy products that they can understand.

   Contrary to foreigners, Chinese people don’t necessarily buy things if they can understand them, but they will definitely buy them if they don’t understand them. So many times we see Chinese people who don’t know how to use things after buying them, and then they need to learn how to use them.

   In this regard, Yang Chen didn't know how to complain.

   Of course, we can’t blame everyone. Who made us develop late, and foreign countries are more advanced in many things. We can only find ways to adapt, and then grab the market back at the right opportunity.

  Many inland companies in later generations did this, pretending to be a grandson first, losing a smile, waiting for the technology to be obtained, and then talking about it after the experience is learned...

  Cosmetics are cheap luxury goods, but there are huge profits hidden in the middle of luxury goods, and the price of most cosmetics will not be too high or too low, so cosmetics will also form a very large market scale.

  Since cosmetics can bring high profits, Yang Chen is naturally unwilling to let go of this market, especially after entering the cosmetics industry, it can greatly alleviate the funding gap of pharmaceutical companies.

   This time, Li Hui followed Yang Chen to the island country for on-the-spot investigation, and even acquired one or two cosmetic companies in the island country, learned and accumulated experience, and then built her own cosmetic brand.

  Cosmetics in Europe and the United States are good, but there are some differences between whites and yellow races. Naturally, cosmetics in Europe and America will not be dominated by Asians, so the learning objects can only be started from island countries.

   To say that although the people of the island country are not very good, this nation is good at learning and can always improve the good things of others and turn them into their own things, which is very worth learning.

   Taking advantage of the good side of the island country, Yang Chen does not reject it. On the contrary, he will encourage his high-level employees to go to the island country to learn their corporate system and management experience.

   As for culture, it is not necessary to learn something like corporate culture. Many companies in later generations shouted corporate culture, and bosses to employees were confused by the so-called corporate culture.

   In the corporate culture of later generations, most of the people who heard it could not understand it, and those who said it could not understand it, and everyone was confused.

  Everything is just following the trend. Many times, no matter whether it is good or bad, the Chinese people like to follow the trend. Everyone is doing the same thing. Where you stand stupidly alone will undoubtedly look like you are very out of gregarious.

  Under the general environment, being out of harmony means being eliminated. You have no power to change the general environment, so you can only take the initiative to cater to it.

Yang Chen has never done anything about the corporate culture of his company, because he thinks that he is the corporate culture of all the companies under it, he is the core of the company, his life value is the value of the company, what he does, he will follow. Just learn.

   What’s good on the top will be worse on the bottom.

   up and down

   This is a cultural custom that China has followed for thousands of years

  The so-called culture of an enterprise is derived from the boss of the enterprise. The entrepreneur is the core of the entire enterprise. The character and style of the entrepreneur are the culture of the enterprise.

  Everything else is nonsense. The more you say, the more you do, the more mistakes you make. . . .

  ——

   (end of this chapter)