MTL - Rebirth of Hong Kong 1981-Chapter 953 lipstick effect

   Chapter 953 Lipstick Effect

  Yang Chen usually doesn't like to manage the affairs of his company in every detail. He is only responsible for the overall control and gives full opportunities to the people below.

   Affected by Yang Chen's habit, senior executives such as Yuan Tianfan and Li Guowei also like to train employees and give more opportunities to the people below.

  The reason why Yang's consortium has grown so fast is largely not because the big boss, Yang Chen, is so dedicated and hard-working, but because of the dedication and hard work of its employees.

   Of course, there is another most important reason, that is, Yang Chen is not short of money, and the liquidity in his hands supports the continuous expansion of his industries.

The bosses above are willing to delegate power, and the top management is willing to give opportunities, so there will naturally be more opportunities for the employees at the lower, middle and lower levels to make contributions. As long as they have the ability, they can make achievements and make achievements, and naturally they will enter the eyes of the senior management and the eyes of the senior management. , promotion and salary increase has become a matter of course.

   Based on this, the Yang Consortium will need to poach people from the outside in every step of expansion from the very beginning. Now, the number of poaching people has become less and less, and most of them have been promoted from the bottom.

   It was Yang Chen's character and habit that made the Yang family's consortium expand rapidly, not only did it not cause the eggs to be dragged because of the large strides, but its internal cohesion became stronger and stronger.

   Middle and low-level employees can see the room for improvement, and work will naturally work harder. Capable people do not need to figure out the preferences of their bosses, as long as they make achievements, they can be promoted above.

  The secretarial office established by Yang Chen has become more and more prominent in recent years. As the closest to the big boss Yang Chen, and an organization directly under Yang Chen, the secretarial office has the same status as the central government.

Yang Chen's various group companies, everything that happens at the bottom, every move is under the watchful eye of the secretariat's office. Although the secretariat's office generally does not interfere with the internal affairs of the various group subsidiaries, as long as the secretary's office wants to intervene, Then, with the permission of Yang Chen, you can directly take over the management of the company without the permission of any group president.

   In addition, the secretarial office also has two crucial rights, that is, the financial and internal supervision rights of each group company under the Yang Consortium.

   Having financial power, the branches of the Yang family consortium did not dare to disobey the secretarial office and the big boss, Yang Chen, and have the right to supervise.

   It is precisely because of the existence of the secretarial office that even if Yang Chen does not appear often in each group company, he can still grasp the development of all the group companies under it.

While looking at the information, Yang Chen said to Li Hui, who was sitting across from him, "Sister Hui, next I will send someone to buy a few well-known cosmetic companies and put them under the banner of a pharmaceutical company, this will help us to better Quickly open the cosmetics market."

   "Do you need to be in such a hurry?" Li Hui couldn't help frowning when she heard this. According to her idea, entering the cosmetics industry needs to be done slowly.

   After all, things like cosmetics are used on women. Once there is a problem with the quality, it will easily affect the company's image.

  Yang Chen said lightly: "It's not a matter of rushing, but we have to speed up our pace. We don't need to develop new products. After acquiring several well-known cosmetic companies, there are ready-made things, change the packaging, style, and expand the popularity..."

  In Yang Chen's opinion, as long as the manufacturer doesn't have any ill will, the effect of cosmetics is almost the same, cheap and expensive, both of which are nothing but brand issues.

   Cosmetics itself does not have much technology to speak of, as long as things do not harm people and have a little effect, then the quality of sales depends on the marketing methods.

   What cosmetic companies of later generations like most is to engage in concept sales, fry technology, fry technology, what kind of human placenta, bovine placenta, deer placenta, space water, life element, etc., a lot of messy things.

   A bottle of ordinary cosmetics, as long as the packaging is changed, the concept is changed, and the body is changed, the value will be doubled immediately.

   is similar to beverages. As long as the quality is no problem and the advertisements are loud, consumers will buy it.

   Moreover, the financial crisis is coming soon. After the financial crisis, the global economy will experience a depression, and cheap luxury goods such as cosmetics will become the largest sales growth industry.

  The ''lipstick effect' that we are familiar with in later generations" refers to an interesting economic phenomenon in which lipsticks are sold due to economic depression.

The    lipstick effect originally originated in the United States. Whenever the US economy is in recession, the sales of lipsticks will skyrocket.

  The economy is sluggish, and the consumption of commodities has declined, such as buying a house, buying a car, traveling abroad, etc. As the income of such rich people decreases, they can not afford to consume.

It does not mean that people can’t afford to consume bulk commodities. It does not mean that people have completely lost their spending power. There is no large expenditure. Groups with lower incomes will have more spare money on their hands, so people’s consumption will turn to buying cheap luxury goods. Although lipstick and other cosmetics are not. The necessities of life, but both cheap and decorative, can bring psychological comfort to consumers.

Under the economic crisis, the shopping psychology and consumption behavior of consumers will undergo great changes. Since he already knows that the sales of cheap luxury goods such as cosmetics will increase, Yang Chen has no reason not to interfere, and now launching a cosmetics brand is beneficial to Enter the inland market later.

Entering cosmetics is only the first step. Yang Chen is also planning to enter the luxury industry next. The scale of the global luxury goods market in the future will exceed one trillion euros. In exchange for adult coins, it will be nearly ten trillion yuan, and ten trillion will almost reach the inland GDP of later generations. One tenth.

   With the rise of the inland economy and the improvement of people's consumption level, inland consumers will become the main force of global luxury consumption, supporting half of the ten trillion market.

  There is no reason to give all the money of Chinese people to foreigners. Luxury goods are not necessary for people's life. The flow of this money will only make foreigners cheaper.

  Yang Chen felt that he had to get involved, and it would be counted as much as he could. Entering his pocket was better than entering someone else's.

   Of course, luxury products mainly rely on fame and brand effect. Instead of waiting for Li Hui to slowly bury her head and spend time and effort to cultivate new consumer groups, it is better to acquire ready-made luxury goods companies.

  Italy and France are well-known luxury powers, and there are many luxury brands. The next global financial crisis will be the best chance to find leaks. Whether it is a direct acquisition or a shareholding, he can take the opportunity to intervene.

   Thinking of this, Yang Chen couldn't help showing a sinister smile, which made Li Hui, who was sitting opposite him, couldn't help but tremble.

  ——

   (end of this chapter)