MTL - Rebirth Starts at 7 Million-Chapter 106 Xingyuan's development plan

"The boss, if we make a news-type APP, we definitely need news. We need to recruit editors and reporters to do news content?" Wang Jing asked.

"No, the cost of doing this is too high. The Penguin pop-up window in the early stage of our news app is only for data recommendation." Luo Fan replied.

"But boss, in this case, once our data comes up, it will definitely attract the attention of some people. At that time, we may have legal risks by doing this. We don't have a team of lawyers as strong as Penguin."

"In the initial stage, we will focus on development, and we don't need to care about these. After the data is available, we can implement advertising sharing or buy out the content directly.

Ladies and gentlemen, if an Internet company wants to become bigger, it must have a core product.

I have emphasized many times that the Xingyuan application platform is just a springboard for us to accumulate users.

Don't look at the ridiculously high installed capacity of Xingyuan application platform, and the active users are also very high.

But most active users are actually attracted to our free games.

So in a sense, the installed capacity of Xingyuan application platform is actually like a mirage. It seems that everything is there, but it may disappear when the wind blows.

More importantly, major mobile phone manufacturers will also launch their own app stores in the future, and our Xingyuan app platform is in conflict with their app stores.

Therefore, the Xingyuan application platform cannot be regarded as the main product of our company, but only a springboard for accumulating traffic.

The news app I want to make, Mikufans, is the core business of our company in the future. "

"Boss, can I understand that the news website you want to build is something similar to a portal website, just on a mobile phone?" Wang Jing asked.

"That's right. To be more specific, netizens can't find the news they like. This is the entry point and business opportunity of our news app.

The Xingyuan application platform has been online for so long, and our big data has also made some achievements. You should be very clear about this, Mr. Wang? "

Wang Jingjing nodded: "Yes, it can be seen from the big data of Xingyuan application platform, everyone has everyone's preferences.

Generally speaking, they like to play games, read novels, chat, and shop online. Users with different preferences download different apps. "

"President Wang is right, everyone has different preferences. From the perspective of news, some people like politics, some people like military affairs, some people like to watch celebrity gossip, and some people watch sports competitions...

We use big data to push news categories according to users' preferences, push the news topics that users like directly to them, and let us help users find news they like. This is our business opportunity.

Of course, in the initial stage, we definitely couldn't achieve accurate push. On the one hand, it was a technical limitation, and on the other hand, our server did not have such a large amount of computation.

Therefore, our initial goal should be to obtain user preferences through big data, and then simply divide them into dozens of types, and each type of user is different from other types.

Those who like politics, we push current affairs and politics; those who like military affairs, we push military news, and those who like celebrity gossip, we push major events in the entertainment industry, and the general push logic is like this. "

"Boss, even if this is the case, this is a long-term project. Not to mention other things, if there really is a nationally sensational news headline, do we have to send it to all users? How to control this aspect? This big data algorithm alone is It is difficult to achieve." Xu Jiale said.

"Actually, the rough classification that the boss just said is the solution. In this way, we can not only achieve a part of the accurate push, but also allow users to help us identify how popular a news is.

User feedback on news allows us to better determine what news users like, and then recommend news to users in turn to achieve a virtuous circle. This is the best solution. "Wang Jing said.

After listening to Wang Jing's words, Luo Fan smiled.

Because Toutiao, a former news giant, did just that.

The push of news is realized through big data, and then through the user's feedback on the news, it is determined what news the user likes, and this kind of news is recommended to the user to achieve a perfect cycle.

Then Toutiao became popular, creating a miracle that the number of downloads exceeded 10 million in 3 months, and the daily activity exceeded that of Sohu and Sina in one year, and it was close to the first-ranked Penguin News.

After Toutiao took off today, their precise push has reached a very mature level, but Toutiao did not remain complacent. Then Toutiao launched the "Toutiao Account" to share profit sharing with content creators, becoming second only to the WeChat public account. self-media platform.

Later, with the help of excellent and mature big data algorithms, Toutiao's parent company also emerged in the short video field, and soon became the leader in the short video field in China, breaking the BAT blockade in another field and breaking out of its own of a world.

"Boss, what's the name of our news app?" Gao Meng asked.

"Let's call it the daily headlines!"

After determining the next goal, everyone in Xingyuan Technology Co., Ltd. felt full of energy.

With Xu Jiale alone, Toutiao has little to do with him. His game department is independent from other departments of the company in a sense.

"Boss, Temple Escape has reached the final testing stage. Are we still using the college students from the previously established test group for this test?" Xu Jiale asked.

"Well, just use them! Remember to sign a non-disclosure agreement."

"Don't worry, boss, I understand." Xu Jiale nodded and said.

"After Temple Run is on the shelves, the company should start developing the defense radish.

Defending Radish is different from 2048, Fruit Ninja, and Temple Run. Defending Radish has a recharge channel, which is a major attempt by our company's game department.

To defend the radish, you can buy diamonds through the recharge channel, and use diamonds to buy various props to increase customs clearance efficiency.

Of course, you can clear the level without purchasing props, but the efficiency of clearance is lower. If this model can be successful, it will be the main profit method of our company's game department in the future. "

"Boss, is this the so-called free one that is the most expensive?" Xu Jiale asked after listening to Luo Fan's words.

"Forget it! Our game is free forever like Penguin, but if Penguin doesn't charge money, you can experience about 80% to 90% of the game content.

We are different, our company's games, you can experience 100% of the game content without paying money, but you just need to waste some effort. "Rowan said with a smile.