MTL - Rebirth Starts From 2006-Chapter 752 route map

Understand,

Who can't understand? !

Urban development and residential information are nothing more than urban planning, construction progress, population flow trends, personnel structure, and industrial dynamics.

Furthermore, what is the purpose of this place, what types of institutions will settle in, what is the type of resident population,

Is it a scientific research area, a factory area, or an education area, a public institution area,...

Even the national defense zone!

What the hell...!

Including Li Rong, everyone wants to cry but has no tears.

This is putting shackles on yourself!

An Anjia.com information research center collects all of this information, and often exchanges information with two brother institutions, the Anjia Real Estate Research Institute and the Hengli Real Estate Research Institute.

The things in the database can be said to be full of weight.

But don't these things work?

Certainly not!

Information is equal to money. How many peers want to collect this information but are powerless? The giants at the same level have not yet had the awareness to actively collect and analyze it, or they have not done enough.

Now the information database held by Anjia.com is the only one in China.

This is only now. After ten or eight years, this information base will gradually improve with the development of the country's cities, and it can even be updated synchronously. Coupled with the analysis and prediction of its own research institute,

This is a peerless book of the domestic real estate market. Whoever can get it will be invincible in the real estate industry, and even kill the Quartet.

In a sense, it may be more important than Hengli's database,...

Huh?

Thinking of this, Li Rong blinked immediately, leaned forward slightly, and asked softly to Boss Chen, "Boss, is Hengli...?"

Chen Yang glanced at her, then shrugged lightly, "Hengli has more choices than you, the mainland is also fine, Xiangjiang is also fine."

"why?"

Li Rong was immediately unconvinced, and asked with wide eyes, "Hengli's database is no worse than ours, why can they go to Xiangjiang for listing?"

You can’t go to Nasdaq, but you can go to Xiangjiang to list. The listing conditions there are relatively loose. If you have to wait at least four or five years in the mainland, you can go to Xiangjiang to list, and it may be enough for one or two years at most.

Time does not wait for me, who knows what the environment will be like a few years from now?

Looking at the agitated Li Rong, Boss Chen gave her a fake smile,

"Because their database only has industry information and urban planning, these things are publicly available and not particularly confidential, and your information database also contains a lot of user information,

The actual occupancy rate of the community, whether it is self-occupied or rented, whether there are more individuals or couples, or more family structure, how about the surrounding commercial facilities, the career and income of the resident, the status of the workplace, etc., etc. Things are well documented in your information base,

Compared with land and houses, people are the secret weapon that can glimpse the general trend of economic operation.

The land can be vacant, and the house can be vacant, but people can't fake it. Through the analysis of human behavior, many conclusions can be drawn.

Do you dare to disclose this information to overseas regulatory agencies? Are you sure they are only monitoring market behavior and will not use it for other purposes? "

Glancing at Li Rong, who was discouraged again, Chen Yang glanced over everyone's faces one by one, and said seriously, "First, Anjia.com can only be listed in the mainland, so there is absolutely nothing to discuss about it.

Second, don’t all of you put your eyes on the money and you can’t get out,”

Li Rong couldn't help but murmur, "No way."

Boss Chen didn't even bother to look at her, and continued, "Third, a later launch doesn't mean a later launch. After the Chinese New Year, Anjia.com and Anjia Real Estate will be the first batch of projects to start listing.

Your options and share awards will be honored one by one at that time. "

clap clap...

Mr. Li took the lead in applauding desperately to show his support for the boss's speech.

Boss Chen glanced at her, and Mr. Li immediately put his hands on his thighs, raised his head and chest with a serious expression, and waited for the boss to speak.

The other executives present couldn't help but feel a little funny. Li Rong usually shows people seriousness, and this kind of joking gesture is indeed rare.

However, at the same time, they were a little envious. Being able to laugh and make noise with the boss in a formal meeting showed that the boss had an unusual attitude towards their veteran subordinates.

Chen Yang turned his gaze and continued, "Fourth, regardless of whether the company is listed or not, whether the stock price is high or low should not be the most concerned issue in your heart.

Running the company well is fundamental. If you want to make money, there are plenty of opportunities.

You can make money by relying on platforms, and you can also make money by relying on information. As long as you don’t violate laws and regulations, your chances of making a fortune are much more than ordinary people. Do you understand? ! "

This is only a matter of making it clear, there is nothing to understand,

It means that apart from their own work, the boss will not prevent them from using their spare time or their own network resources to do business.

Backed by a big tree to enjoy the shade, with a good platform like Anjia.com, executives can know more information than ordinary employees, and it is really not difficult to earn some extra money.

Li Rong immediately stated, "Please rest assured, the boss, please rest assured that the board of directors, we must work together, do a good job in the basic market, manage the company well, and develop Anjia.com into a leading domestic and world-class real estate intermediary platform!"

"Leading domestically and first-class internationally,"

Chen Yang squinted at her, "You treat Anjia.com as Hengli, Internet winners take everything, do you understand?

Also, yesterday Zhang Chunli made a statement that if you want to decouple from Hengli, you'd better be mentally prepared to decouple from Anjia Real Estate, do you understand? "

Li Rong gasped, and stared blankly at the boss, "So cruel?"

The other executives also looked at each other, all with downcast faces, lamenting in their hearts that the good times are coming to an end,

The reason why Anjia.com has such a good reputation is almost all based on Anjia Real Estate's real estate listings and offline services. If the online and offline decoupling is to be achieved, then the operation model of Anjia.com needs to be greatly adjusted!

Boss Chen picked up the teacup and took a sip, "I can't do it, I'll change."

"Yes, of course I can,"

Li Rong grabbed her hair and pulled it, thought for a while, and then asked, "Do you have any mission goals?"

No matter whether the goal is high or low, as long as she has it, she will have a bottom line in her heart, and she will decide how to do it according to the actual situation later.

Chen Yang put down his teacup, looked at her, and then at everyone, and said,

"I decoupled Anjia.com from Anjia Real Estate. I didn't want you to reduce your business contacts. If you have existing business, you don't need it. That's not a strategy, it's an idiot.

The real decoupling is to reduce the business dependence on them," he said.

Having said that, he suddenly turned his head to look at Li Rong, and asked, "Let me ask you, how many of the listings on Anjia.com are provided by Anjia Real Estate?"

Li Rong shrank her neck immediately, pouted her head and answered in a low voice, "Ninety-three percent."

"Yo, it's not bad,"

Boss Chen said with a half-smile, "There is still 7% of the external business volume. Judging from the sales of Anjia Real Estate, this weight is not low, right?"

"Ha ha,"

Li Rong raised her head and laughed dryly, "There are more than 10 billion flowing water, which is not low."

But seeing Boss Chen's expression, he stuck his head down again,

More than 10 billion running water is not only not low, it can be said to be very high,

In terms of this year's economic situation, many large real estate companies only have a yearly revenue of more than 10 billion yuan. Anjia.com's online platform can bring in more than 10 billion yuan in turnover. No wonder several competitors want to join forces blackmail,

But Li Rong knew in her heart that these external businesses were actually attracted by the traffic brought by the projects of Anjia Real Estate, or Hengli Real Estate.

From a certain point of view, it can even be regarded as grabbing the business of Anjia Real Estate and Hengli,

And this is also the reason why external real estate companies hand over the sales business to Anjia.com.

tsk tsk...

Boss Chen shook his head and said to the crowd, "Look, 93% of the shares, if Anjia Real Estate suddenly cut off the cooperation with you, what will you do to survive?!"

Everyone was scratching their heads, but they were silently complaining in their hearts.

They are all companies under the Rainbow Group, and you founded them all by yourself. Maybe you still want to beat your right hand with your left hand?

At this time, Chen Yang said lightly again, "Don't forget, both of your companies are going to go public next year. When you look back, you promise to pass the review?"

Hearing this, everyone raised their heads,

you still need to ask?

Of course I can't pass it!

The market structure is too single, and the ability to resist risks is too weak. Under normal circumstances, the China Securities Regulatory Commission will not easily pass the seal.

Regardless of whether it is from the perspective of company development or listing, practical problems are in front of us. It seems that this hurdle is just a failure.

Chen Yang tapped his fingers on the table, and said to everyone, "Three, first, the names of Anjia.com and Anjia Real Estate are too closely related. You should start immediately and change the name as soon as possible."

Upon hearing this, Li Rong wanted to vomit, "Boss, you decided on this name..."

Before he could finish speaking, he saw two eyes attacking like sharp knives.

Li Rong shivered suddenly, and immediately re-spoken, "We understand that it is for the convenience of using the listings and services of Anjia Real Estate. Now that the name Anjia.com has completed its historical mission, it is time to withdraw from history.

I strongly support your decision!

but,"

She cautiously asked, "What kind of name should we change?"

Boss Chen rolled his eyes, "Ask me about such a trivial matter, think for yourself."

"Oh,"

Li Rong immediately sat up straight and said that it was all right.

Boss Chen continued to speak, "Second, your site is expanding, don't follow the pace of Anjia Real Estate, don't forget your online advantages,

There are more than 300 prefecture-level cities across the country. I don’t ask you to take them all, that’s not realistic.

One hundred, is there any problem? "

All the executives looked at each other, and finally focused on Li Rong's face,

No way, who made her the CEO.

Li Rong lived up to expectations, and continued to bite the bullet, "What is the mission deadline?"

Boss Chen glanced at her, "One year."

Li Rong immediately took a deep breath, paused for two seconds, then nodded solemnly, "Understood."

In one year, more than 70 sites were added,

Is this the rhythm of dying? !

Boss Chen's request is of course not just a new site on the website port, but real housing listings, offline store connection services, that is, real business.

The quantity cannot be too small, otherwise it is also meaningless,

There is a long way to go!

When Li Rong was thinking heavily, Boss Chen continued,

"Third, you should have a good understanding of the MultipleListingService in the United States, which is the multiple listing service housing system.

The easiest way to succeed is to learn from

The MLS system in the United States has a history of nearly a hundred years since the 1930s. After so many years of continuous improvement, this system is not only a sales model, but also an advanced real estate circulation management system. , common in many developed countries,

At present, the domestic real estate intermediary network platform is still in the initial stage of information push, and the listings are mixed, and even fake listings account for the vast majority.

In this case, it is just a good time for you to quickly occupy the high ground of the market through reference.

The resources of Anjia Real Estate and Hengli Real Estate have given you the foundation to take off. Drawing on the model of the advanced market, it is to give you a pair of wings.

And the blank markets outside the first-tier cities give you an excellent place to prey."

Chen Yang stretched out a slap and shook it, and said to everyone, "Five years, in five years, I not only want to see Anjia.com listed on the main board, but also to see you become the only giant in this industry in China. A small website that picks up food in a corner, and no large website is allowed to exist~www.novelbuddy.com~ Do you have any questions?"

Li Rong exchanged glances with several subordinates, nodded slightly, then turned to look at Chen Yang, and said solemnly, "No problem."

After a pause, he added another sentence, "I can't do it, I will abdicate to Xian!"

The three requirements are actually a strategic roadmap for the long-term development of Anjia.com.

Firstly, by changing the name, it will be decoupled from Anjia Real Estate to ensure its independence.

Then, on the basis of the resource business of Anjia Real Estate and Hengli Real Estate, take advantage of the advantages of light assets online to carry out large-scale external expansion,

How to expand?

The method naturally falls on the third point,

When Li Rong took over Anjia.com, she started from the position of director of operations, and later became CEO, and never left the front line of business.

As the CEO of a large Internet company, in addition to keeping abreast of the domestic market, he must also actively learn from the advanced experience of the external market.

From this point of view, Li Rong is qualified,

Boss Chen has also carefully understood the American MLS model mentioned by her, and she has thought about it more than once, whether to learn from this model, and how to learn from it.

Don't think about it now, just do what Boss Chen said,

Taking advantage of the excellent opportunity when the domestic peers' housing information is mixed and the market competition is chaotic, use the mature real estate real estate price system to bind a large number of excellent real estate agents, and then digest these housing sources through the high-quality traffic portal of Anjia.com ,

In order to complete the gorgeous transformation of Anjia.com,

Five years, listed, the only one in the country,

Li Rong believes that following the route drawn by the boss, as long as there are enough resources behind it, it should not be difficult to complete the task.

As one of the earliest subordinates of Boss Chen, Li Rong has never doubted the issue of resource support.

…