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MTL - Who Can Fall In Love After Being Reborn?-Chapter 477 There's a big one in the group
Chapter 477 A big one comes in the group fight
Pingtuan’s website upgrade announcement was posted for a day, and during this day, Volkswagen became the most dazzling star in the entire Shanghai market.
The well-spoken review list, coupled with the super high subsidies of real money, the membership plan plus discount and discount promotions, a combination of punches, almost all of the first batch of stores that entered Volkswagen have sold out, and the sales are overwhelming. People lined up the whole road.
In this very short period of time, Dazhong's business area spread rapidly outwards, and Nuomi was directly washed away.
LaShou.com was forced into a corner by a group on New Year's Day, but it was lucky enough to escape this huge impact.
“What are you doing now?”
"Did nothing."
"Did nothing?"
"Well, you can't say that. They did do something, such as...taking over the ground promotion department that we laid off."
??????”
In the conference room of Lashou.com, everyone was stunned when Wu Peng told the news fed back by the marketing department.
The market is booming, consumption habits have been developed, and merchant information is almost completely transparent. If you pick up any young man on the street, he will know more about group buying than the person who makes the website. In this case, which places should be recommended? What?
Of course, the same discussion also occurred in the internal meetings of the public.
After Chen Jiaxin asked this question, she quickly got an answer similar to that of LaShou.com, so she waved her hand expressionlessly and announced that the meeting was adjourned.
She is a woman with a strong desire to conquer, especially those men who have shown off in the business world.
But when she came to Shanghai this time, she felt very disappointed because her opponent's performance made her feel that everything was too easy and she did not feel any sense of accomplishment.
An enterprise without wolf nature is destined not to go very far...
She doesn’t feel sorry for her opponent, she just feels a little boring.
“Tension.”
"exist…"
The night time passed by in a hurry, and it was six o'clock in the morning in a blink of an eye, and everything about the group tour quietly changed.
In the early morning, when the sky was just getting dark, the distant skyline was not white, and there was even a touch of black left. Several trucks drove out from the backyard of Xihan Heqing, and then sent a bunch of ground promoters in yellow vests to the station. point.
Subsequently, these trucks quickly pulled boxes of goods and delivered them to each push stall.
Most of these stalls are set up near residential areas. There are many people who get up early to go to work. Most of them noticed the yellow vests at the entrance of the community and recognized the group logo, so they walked past it without being surprised. passed.
Some people who were anxious to get to work thought they were going to hand out flyers again, and couldn't help but speed up their pace as they approached.
It's just that these local promoters did nothing. They didn't stop people or hand out things. They just slowly laid the table and took out eggs, fruits, rice, noodles, grains, and oil from the boxes, and arranged them in a circle around them, like throne.
At seven o'clock in the morning, the morning light spread across the city, lighting up the streets and alleys, and it was time for Lashou.com to go to work.
Xiao Lin, an employee responsible for monitoring major rival websites, calmly made himself a cup of tea and then clicked on Pintuan.com.
This is an operation he performs every day. He can no longer be proficient at it. Maybe he will tie the knot wrongly because he is dizzy early in the morning, but he will never mistake this process that is almost engraved in his muscle memory.
?)
Xiao Lin opened the web page slowly. Before he could read it carefully, his pupils suddenly shrank, and then a mouthful of tea squirted onto the screen. He was stunned for a moment.
There were several colleagues who were responsible for other websites nearby. They frowned when they saw this scene: "This is so early in the morning, are you watching Tingting Mayday again?"
“No...go out, something big has happened.”
?)
“This update of the group may kill us…”
Robin and the managers at all levels arrived at the company after nine o'clock because their morning meeting had been canceled since New Year's Day.
What's the point of having a meeting if you can't beat anyone? If you have this time, you might as well sleep a little longer.
Coming out of the elevator and entering the front desk of the branch, Robin, Wu Peng, Cui Yiting and Song Yaqian were still discussing the public and group joining. They were a little confused in their words, but more in the mood of watching a show.
It wasn't until Xiao Lin stopped them at the door with a computer in his hand and shouted that something was going on in a group, that their faces suddenly became confused.
Five minutes later, Xiao Lin was invited into the conference room, and his computer was connected to the projector in the conference room.
He was just a small employee, at the lowest level. He usually had no chance to step into the executive meeting room. He was a little nervous at this time, so he held the mouse and clicked on the entertainment section, while constantly organizing the words in his mind.
But before he could finish organizing his words, a burst of "f*ck" broke out in the conference room.
At this moment, all the executives were looking at the screen in disbelief, with their mouths open wider than an egg.
Because they saw that in the group entertainment section, the distance was marked behind each business, such as hundreds of meters, thousands of meters, several kilometers...
As Xiao Lin moved the mouse and used the down arrow to select distance priority, all merchants were revealed from near to far.
“Distance display? How is this possible?!”
“The website upgrade they made last night was the upgrade to this?”
“Bullshit…”
Almost subconsciously, everyone is denying what they see.
Since the rise of the group buying market, there have been thousands of websites. Why are there so many? It’s because its technical threshold is so low.
As long as you find someone to build a website and negotiate with merchants, you can build a small group buying website in just a few minutes.
To put it bluntly, this is no different from some group buying QQ groups, it just changes the carrier from QQ to the website.
Of course, some subsequent giants, such as LaShou, Nuomi, and Dazhong, also made a lot of technical upgrades after receiving funds, such as membership systems, points systems, and lottery systems. But these things are just very simple and low-cost gadgets in network technology.
But none of them thought that one day, a group buying website would list the nearest stores for users based on their address information and show the distance. This is simply a fantasy.
How do they map? How to do distance calculation? How much does this cost?
You know, Volkswagen is currently the best in terms of technology, but their search system only sorts you by sales volume, discounts, latest, and past purchases after you select a city, but it can never do the distance. Sort this sort of thing.
To put it simply, many people buy coupons for fixed stores, and they may have to cross from the east of the city to the west of the city to use them.
Especially when doing flash sale activities, some people just rush to grab the coupons without having time to check the location information. They only find out after the group has obtained the coupons, Wori, how much does it cost to take a taxi so far away?
This has resulted in many platforms having refund orders due to unintuitive locations that prevent users from actually using them.
But if the service of group-joining updates is real, it would be a complete dimensionality reduction blow, because other websites currently cannot provide this service function at all.
Once consumers experience something convenient and fast, they will never go back, which is a disaster for other companies.
“Leaders, please don’t panic, I...I still have something to say.”
"What's wrong? Is it fake?" A glimmer of hope ignited in Robin's heart.
Xiao Lin was dumbfounded for a moment, then clicked on one of the stores, and then clicked on the route navigation below.
Soon, a route guide with a map appeared on the screen. What was even more surprising was that next to the route guide there were recommended transportation guides, such as which buses to take, which subway lines to take...
Seeing this scene, everyone in the conference room fell into silence, but what was more eye-catching was the watermark posted under the map, which said Gaode Map.
“What is so high?”
"It is a map service company with Class A surveying and mapping qualifications. It is very famous in the field of vehicle navigation. It provided the route service for last year's World Expo. However, it is not free and open, and the annual service fee is very high. Most companies cannot afford it. .”
“Then what’s the deal with group-building…?”
“I don’t know about this, but I found a piece of news on the Internet. At the beginning of last year, this company announced its transformation and wanted to enter the Internet market.”
Hearing this sentence, Robin's mind suddenly buzzed, numbing from his scalp to his heels.
Well, the technology is provided by professional map service companies, but...
Where is the location of the group-joining merchant? How does this location match the map? You must know that the current car navigation will only show you surrounding routes and area names, and it is impossible to display surrounding businesses.
Unless they require merchants to provide precise address information when signing a contract, and then match it with Gaode's map while developing the market.
When did they sign a contract with the merchant? The earliest was April last year…
Chain catering brands of the food festival, and popular merchants in the business district that have in-depth cooperation, now have another foreshadowing that spans a year?
The outrageous thing is that the group buying industry has only been around for one year since its inception.
In the conference room, everyone’s heart was beating so fast that they couldn’t slow down for a long time.
Robin even had a very outrageous idea, that he had already prepared everything for the group building a year ago, and then waited for capital to catch wind of the trend and follow the mature market, and then jump out on his own. No... this is simply impossible.
“Mr. Luo, do you know what I was thinking just now?”
After a long time, Wu Peng looked at a merchant on the screen and spoke.
Robin took a deep breath: "Tell me about it."
“I didn’t expect that there is a highly rated spa club about 500 meters away from us. You should know that the focus of what I am talking about is not the spa club. Although I like spa clubs very much, but...do you understand?”
…”
As soon as the words fell, everyone understood Wu Peng’s subtext.
This new distance service of group buying will attract even those who do group buying, let alone consumers.
Who would have thought that there would be so many merchants around us that we haven’t experienced yet? Who would have thought that I could just go downstairs and click jio during my nap time!
“I think we should follow his map and try it again. We must find out whether it is accurate and how big the threat is.”
“That makes sense, Xiaolin, you should come with us.”
“Okay Mr. Luo.”
Then, the group left the sub-station, followed the route map provided by the group, and made many twists and turns. Finally, they saw the spa on the fourth floor of a commercial and residential building.
Glass door, gauze curtain…
To be honest, there is a gap between the location of this store and the actual distance marked on the map, but since it can be found according to the route guidance, it means that the service effect is very stable.
Everyone looked at each other, their faces all becoming embarrassed.
Group buying is moving the service industry online. This has always been a famous saying in the industry. However, this time, group buying has directly brought group buying into the field of technology. Such a big step is enough to scare everyone.
“I want to write a report to the headquarters. This is no longer just a crisis in the Shanghai market. We must find a way to catch up..."
Robin turned around and went downstairs with a gloomy face. Xiaolin opened his mouth to add something, but had no chance to say it.
He wanted to say that the map service is not all part of the group update. They have also updated a function, which is a group system on the right side of the homepage.
But because the group system had no actual content, Xiaolin didn't know what it was for, so he thought about it for a while and decided to observe it clearly before reporting.
“Mr. Wu, let’s go too?”
"Um...you guys go back first, I have something else to do."
??????”
(The child is going to starve to death, please give me a monthly ticket...)
(End of this chapter)