MTL - Who Can Fall In Love After Being Reborn?-Chapter 488 penetrate deeply, invade

Chapter 488: Go deep, invade

Master Cao Zizi, teasing the little rich woman, the days in school passed very quickly, so quietly, the May Day holiday came.

The temperature in Linchuan is gradually rising, and the consumer market is gradually becoming active like a rising temperature line.

On the eve of the holiday, the group-buying service underwent an overall upgrade, and the map guidance function was launched simultaneously in four major cities and several second- and third-tier cities.

 In fact, people don’t rely too much on map navigation during workdays, because they live in a city they are familiar with. Even if this function is not available, they can be found casually.

  But during non-working days, especially when the tourist population increases, the importance of this function becomes obvious.

In a strange city, on a strange street, in an unfamiliar business district, Pintuan's praise list combined with gis's location guidance has created a large network that cannot be replaced by other websites.

 Because the May Day holiday is neither long nor short, many people who go out for fun don’t like to waste too much time on “searching”.

 Furthermore, the reputation of group buying has always been very good in major consumer markets, and the upgrade of services has made it the first choice for many group buying users.

Xiao Zhang from Xijing came to Kyoto with his wife and parents. Since there are many must-see places, he and his wife would open group tours every day to study the places and routes they would go to tomorrow, and even buy coupons for group tours in advance. .

“Tomorrow, go through the front door and go to the square...then buy a ticket, and then go to this restaurant with high reviews near Wangfujing...”

“I don’t think my parents can stay away for that long, what do you think?”

 “Then let me take another look.”

Xiao Zhang held his mobile phone and observed the group map for a while.

 The same thing happens almost every day. Smart people don’t just regard Pintuan as a group buying website, they even regard it as a portable electronic map.

In this case, even if its discount is not as high as other websites, some people who are not short of money will buy it directly.

●The group buying giants established in first-tier cities such as Shenzhen, Kyoto, and Guangdong are beginning to be squeezed, and their survival territories are shrinking.

Websites like Lashou and Nuomi can only break their bones again, struggling to protect their base in the face of hurting the enemy by 7,000 and losing 3,000 by themselves.

At noon on May Day, the sun was hot. Yang Xueyu came out of the office and planned to have lunch, and then he met Chen Jiaxin in the corridor.

“Mr. Chen, let’s go have something to eat together?”

 “Forget it, I don’t have much appetite now.”

Chen Jiaxin waved her hands, and then stared out the window in trance.

Yang Xueyu hesitated for a moment, then walked over, and then saw a huge LED screen erected in the building opposite the headquarters, with the ten words "Group buying and group buying, save worry and save money" dancing on it.

Then the scene turned, and a girl with a world-minded mind raised her arms, bouncing, and grabbed handfuls of coupons scattered all over the sky, bouncing, bouncing.

 “It’s so vulgar…”

“Although it is vulgar, it is useful. If you don’t believe me, take a look below.”

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　?)

Yang Xueyu looked in the direction of Chen Jiaxin's finger. Below was the leisure area of ​​Soho's office building. A large number of men were looking up at the group-buying advertisement on the LED, unable to move their eyes at all.

Some people even felt hungry suddenly after watching it, so they went to the convenience store in Dishang to buy a pack of milk and slurped it in their mouths for a long time.

“Sure enough, yellow is the primary productive force.”

“And this little girl is not a star, so the cost is not high.”

Yang Xueyu looked at Chen Jiaxin’s frown and couldn’t help coughing: “One more thing, Lashou.com’s business area in Shencheng was robbed of half by a group.”

 Chen Jiaxin pursed her dry lips: "He said he would kill him, but now he really did..."

“Actually, even if he doesn’t say anything, he will definitely kill him in the end.”

 Chen Jiaxin's eyes darkened, and she suddenly remembered the scene of Jiang Qin holding a steamed bun, saying that no matter how brilliant a person is, he will eventually be forgotten, and only chicken soup will last forever. He couldn't help but smile bitterly, and finally became sad.

There are many elites in this building, and there are also many talents who have been hired at high prices. Everyone wears suits and leather shoes, their hair is slicked, and their leather shoes are shiny. But facing the young man whose "main job is to go to school and work part-time as a group builder" , but there was nothing we could do.

“Don’t think so much, Mr. Chen, have you forgotten Jiang Qin’s idea? Chaos is also an opportunity.”

“Although group joining is coming fiercely, the plate of our public has also become bigger, hasn’t it? The boss also praised you at the conference yesterday. This tone of life of the public is given by you.”

After returning from Shanghai, Chen Jiaxin submitted her business district plan to the senior management, and it immediately attracted attention.

They currently have no way to provide consumers with direct map guidance to the store like group shopping, but adding business district options and focusing on popular stores can indeed help consumers get rid of their dependence on maps to a certain extent.

As a result, various departments of the website worked overtime and divided business districts one after another, and only then could they defend their existing market.

 This is a plan that Iron Lady spent one night coming up with. It was originally intended for Shanghai, but it played a huge role in resisting group fights.

 There is a certain group of consumers who will indeed use the group map to guide them, and after determining the location of the business district, they will turn around and come back to buy Volkswagen coupons. Why? Because Volkswagen’s discounts are more powerful.

 However, both Yang Xueyu and Chen Jiaxin understand that this is not a long-term solution.

 Because you need to burn money, but your opponent does not, then you will definitely die miserably in the end.

Just like the experience of Suixin Tuan, you have indeed raised a lot of money, but compared with before the financing, your business circle has shrunk. So who will continue to provide you with financing after this round?

You must know that the group buying market is not what it was at the beginning. Capital will no longer tolerate companies that only make losses in order to heat up the market. What they are now pursuing is returns.

 “You said group buying…is it starting to make a profit now?”

Yang Xueyu thought for a moment: "I don't know, but I believe that group buying must be the least expensive in this group buying war."

 Chen Jiaxin once again thought about Jiang Qin's robbery of their coupons: "Shouldn't it be that after we burn all the money, the group will calculate the accounts and find that there are still 190 million yuan left out of the 180 million yuan raised?"

 “This...can’t be said for sure, but it’s possible.”

"You are right, he is indeed a terrible person, and we all know that gis service is only the first step..."

“Yes, there is also community group buying.”

 “Those land pushers really shouldn’t be cut off.”

Yang Xueyu shook his head: "At this stage, everyone feels that the pattern has been fixed. All websites want to save costs and fight for a long time. Naturally, they will not keep a group of employees with such a large base in vain."

Chen Jiaxin was silent for a long time: "How are the abilities of the new recruits?"

“They are all outsiders, and their familiarity with the roads is low. Moreover, many of them have never done land promotion work. What’s more, their reputation is very low, and their efficiency is very slow.”

 “Why do I feel like we’re going to be doomed…”

“Mr. Chen, you can’t say this in the company.”

Chen Jiaxin nodded and remained silent at first, but her expression became worried.

 Our own services cannot keep up, so we can only make up for it by dividing business districts and focusing on popular merchants. This is a losing move in the first place.

Now, the ground pushers they recruited were in no way comparable to the group pushers, so they lost another move.

The most important thing is that Tuantuan has upgraded services that can retain consumers, while other websites can only rely on burning money to beg them not to leave.

 Chen Jiaxin looked at the LED screen on the building opposite, looking a little tired at the jumping scene.

“The group went south to seize Lashou’s Shenzhen market. Didn’t Lashou respond?”

“Those who responded would have sent Kang Jingtao over earlier.”

 Chen Jiaxin thought for a while: "Kang Jingtao? Is he the golden shovel who dug out Suixin Tuan for Lashou.com and then dug out the foundation of 24 coupons in Jiangcheng?"

 “Yes, that’s him.”

Yang Xueyu, after all, had spent time at Lashou.com and had some connections, so he was far more informed than others.

 Chen Jiaxin nodded after hearing this, somewhat understanding the idea of ​​​​Lashou.com.

LaShou.com has two generals. One is Luo Ping, Robin's brother, who focuses on market development, and the other is Kang Jingtao, nicknamed the Golden Shovel, who is constantly poaching people.

This man is a good negotiator, and his reputation has spread in the circle. Everyone knows that he likes to poach people, so many companies will be on guard against his moves.

Although Kang Jingtao has not made any moves for half a year after poaching 24 coupons from Jiangcheng's marketing department, his record in poaching teams still ranks first.

“They want to contain the team members by poaching them?”

“If it succeeds, it will at least give the group a painful blow and suspend their plans for the Shenzhen market.”

As Yang Xueyu said, Kang Jingtao from LaShou.com did arrive in Shencheng first and secretly began to investigate the team in Shenzhen, down to the details of each individual.

 The team that joins the group is a patchwork type. There are old teams that stayed when the market was first developed, and there are also new teams that were established after the market was built.

Kang Jingtao’s first target was Xu Kaixuan, because he was the person in charge of Shen City. If he were poached, the operation of the group in Shen City would collapse faster, but after hesitating for a long time, he gave up.

 Because according to the information, Xu Kaixuan was transferred from the Shanghai team and was promoted by Jiang Qin. It is difficult to find such a person.

And once you fail to poach someone and the news leaks out, it will be difficult for them to take action again when they are on guard.

 So, after Kang Jingtao thought about it again and again, he focused on the person in charge of their local team and decided to start from here and find a way to find a breakthrough.

 (End of this chapter)