Reborn in the 80s: Everyone Falls For Me-Chapter 78 - 77 Business Savvy 2

“My dear girl, I’ve been looking forward to your arrival.

Your Liuyue Su is incredibly popular.

How many did you bring me this time?”

Xu Niannian honestly replied, “Just five hundred.

Didn’t we agree before to supply five hundred at a time?”

Hearing there were only five hundred, Li Qingshui instantly became worried, “Then can you supply me with a few hundred more next time?

How about this, you supply me once every three days, and each time, you give me eight hundred, how does that sound?”

The previous batch of five hundred Liuyue Su had sold out in a day and a half, so eight hundred should be able to sell out in three days.

Xu Niannian knew Li Qingshui was being greedy and quickly asked, “Tell me, how many days did it take to sell out the last batch of Liuyue Su?”

“A day and a half.” Li Qingshui was a straightforward person and didn’t give Xu Niannian any runarounds.

After hearing Li Qingshui’s answer, Xu Niannian then said, “How about this, Sister Li, I agree to supply you once every three days, but I’ll still only give you five hundred each time.

What do you think?”

R𝑒ad latest chapt𝒆rs at freewebnovёl.ƈom Only.

“Why?” Li Qingshui asked puzzled, unable to understand why someone would refuse to expand their business.

Xu Niannian cared quite a bit about Li Qingshui, her straightforward partner.

She explained the benefits and detriments to Li Qingshui.

“Sister Li, listen to me, in business, we need to practice scarcity marketing.”

Li Qingshui didn’t understand at all, “What’s scarcity marketing?”

Xu Niannian explained simply, “Scarcity marketing, to put it bluntly, is about keeping customers hungry and yearning.

Think about it, rarity adds value.

If we have our products available all the time, customers will definitely think, ‘I’ll wait until I have more money to buy.'”

“By continuously delaying, over time, they lose that thought altogether.

We can’t be too greedy now; we need to let the customers know that our product might run out of stock at any time, so that the moment they see new stock, they will rush to buy it.”

Li Qingshui was an intelligent woman and immediately grasped the complexities of the idea, and said plainly,

“Fine, I’ll do as you say, but if we have stock every three days, won’t the customers pick up on that pattern?

Over time, it’ll be the same—they’ll think they can just wait three days for the next batch and won’t be in a hurry.”

“That’s why I suggest, Sister Li, that after selling five or six times, you stop selling for seven or eight days at random.”

When Li Qingshui heard that she’d have to stop selling for seven or eight days after selling five times, the thought pained her, “Doesn’t that mean losing a lot of money?”

“No, no, no.”

Xu Niannian shook her head, “The same principle applies; stop for seven or eight days, and the customers who thought they had figured out the pattern will also worry about missing out.

After a break of seven or eight days, when we supply again, we can provide twice the amount.”

Having understood the key point, Li Qingshui’s eyes shone with realization, “Alright, then, we’ll do as you suggest.”

Having reached an agreement with Li Qingshui, Xu Niannian and Xu Zhiqiang moved on, carrying the remaining three hundred to two other dried goods stores on the outskirts of the city.

They gave 150 to each store.

Both storeowners, just like Li Qingshui, also requested more goods.

Xu Niannian shared the same rationale with them.

Xu Niannian aimed to grow her business; this matter made her think of a more long-term money-making strategy.