Video Game Tycoon in Tokyo-Chapter 760: It Must Be Fast

Due to the successive release of several outstanding first-party games, GSX's sales have seen a significant surge.

Previously, many people still thought that video games were just for kids, lacking any real depth.

But once they started learning about video games through NieR: Automata, they were surprised to find that games had already quietly evolved to an entirely new level.

Modern video games are no longer confined to simple adventure stories where you rescue a princess.

As early as the beginning of Dragon Quest, elements of human nature and political intrigue—only truly appreciated by adults—had already begun to appear.

Kids just need to know who the villain is and can immerse themselves in the joy of the gameplay.

Adults, on the other hand, can experience deeper dimensions within these games. They truly appeal to all ages, with something for everyone to enjoy in their own way.

Following Dragon Quest, Final Fantasy took things even further, completely stepping away from the traditional "rescue the princess" narrative.

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Themes like love, family, patriotism, and a sense of duty...

The stories told by video games have quietly grown to rival the depth of some excellent film and television works.

July is typically a quiet time in the gaming industry.

Many game companies choose not to release major titles during this period.

Earlier, Surei Electronics released the latest installment in the Sun Knight series.

But July is generally not seen as a good time for major game launches.

According to professionals in the consumer industry, July and August are the months when people have the least desire to spend on entertainment—perhaps because the weather is too hot, and most people just want to stay cool?

In fact, the peak season for video game consumption typically runs from Halloween through to New Year's.

However, while this month may lack blockbuster game releases, another industry has seen fresh capital entering the scene.

That would be the smartphone industry.

Facebook has finally announced that its very first smartphone product will be unveiled soon, with the official announcement scheduled for mid-July. They've invited many notable figures from the consumer electronics field—including Takayuki himself.

"Myron, did you hear? Facebook is planning to launch its own smartphone!"

Inside the headquarters of Micfo in the U.S., Myron Case listened as his team reported the latest industry developments. Among them, Facebook's smartphone news stood out as something worth paying attention to.

"Yeah, I heard," Myron Case replied, seemingly unconcerned.

It wasn't that he didn't care—rather, it's just that no smartphone release by any other company had ever truly threatened Micfo's position.

Micfo essentially struck gold first in the smartphone industry and effectively blocked the path for newcomers. Their dominance in the smartphone sector was absolute.

Most importantly, the profit margins for Micfo's MK series were shockingly high.

Even after factoring in R&D, manufacturing, marketing, packaging, and shipping, each MK phone still netted a pure profit of 40% to 50%.

If those numbers were made public, they'd surely make competitors green with envy.

But envy alone doesn't mean much. The MK series also happens to be top-tier in quality. Its sleek design and feature-rich user experience are its biggest selling points.

Even though some brands make phones with better cost-performance ratios, most consumers still end up choosing the MK series for its fashionable appearance and premium feel.

When it comes to "premium feel," Myron Case is something of a genius. His meticulous approach to smartphone design makes the MK series stand out from the crowd.

Is the Morgan Group a big player? Absolutely—they're number one in the personal PC space, with over 90% of computers running their operating system. Their dominance is obvious.

But even such a top-tier company, originally rooted in OS development, failed to make a significant splash when they tried to launch a smartphone.

Several telecom giants also tried launching their own smartphones.

Some even resorted to borderline monopolistic tactics—restricting certain communication technologies to work only with their own phones.

But even with such moves, they couldn't shake Myron Case's dominance.

So it's no surprise that Myron didn't react strongly to Facebook entering the smartphone space.

Compared to telecom and OS giants, Facebook is still relatively young.

What Myron Case really cares about now is the progress on their latest product development: "How far along is our desktop operating system?"

The tech lead in the meeting responded, "More than halfway done. Next is the testing phase. It won't be long before we can officially unveil our own PC OS."

Myron nodded in satisfaction. "Good. You're all doing great—keep pushing. Don't worry about bonuses. As long as you complete the task perfectly, I'll make sure everyone gets paid well."

Attractive rewards are the best way to keep top talent motivated and dedicated to product development.

Encouraged by Myron's words, the tech lead had no further concerns and went off to push his team to accelerate development.

"What's the latest on our chip progress? I want the MK3 to be powered by our in-house chip. Can you make that happen?"

The head of chip development quickly assured him, "Boss, rest assured—I promise we'll completely crack mobile chip development in the next six months and finish before the MK3 launches."

"I'll be waiting for good news."

Myron went down the list, checking every aspect of the company's operations in detail.

Micfo was now preparing to expand its ambitions—from smartphones to desktop OS, then into personal PCs, and eventually to lightweight mobile office devices.

But all of this required money.

Don't be fooled by Micfo's high profit margins—Myron Case himself barely took a salary. Instead, he poured nearly all of the company's earnings straight back into new product development.

Each time, he practically went all in, reinvesting everything into R&D.

If it weren't for the MK series smartphones being so wildly successful and consistently generating a strong cash flow, Myron would probably be drowning in debt by now.

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But Myron wasn't really a gambler—he went all in with a purpose.

He knew very well: this was a land grab. Speed was everything. You had to move so fast that no one else could even react.