MTL - After Buying Marvel, I Became the King of Hollywood-Chapter 123

Steve Kevin likes a good movie, who dares to say no.

Those who say this must first consider whether their own identity is qualified to say this.

Kevin changed the subject and said again:

"Of course, it's just a movie, no one wants to be in an accident, and the protective measures that should be taken must be done well."

The others laughed immediately.

With orders from Kevin, Rush Hour set the tone.

With Jackie Chan's action scene as the core, with the help of Jim Carrey's comedy scene, to create a completely different action scene, an alternative action film that stunning the United States.

The scene was immediately organized again for filming, and the insurance broker was also instructed by the high-level officials to wait quietly for the filming of the film.

Really an accident, and then discuss the matter of compensation.

As for how the movie was made, and whether it was dangerous, he could just pretend to be deaf.

No need to offend Steve Kevin for a movie.

Really make up for it, the movie has only just started, and I can accompany 10 to 20 million dollars, so there is no need to entangle with him too much.

Kevin, who got the results he wanted, didn't bother with them too much.

After watching the filming for a day and making sure that there were no major problems, and pointing out some of their small problems, Kevin left the Rush Hour crew after watching Jackie Chan's life-threatening filming in person.

As a modern drama, it was shot on location at the same time, and there were no scenes that required post-processing computer effects.

The schedule Kevin set for it is one month before Christmas, which is commonly known as the holiday schedule.

After decades of cultivation, Hollywood has cultivated a very mature schedule.

What kind of schedule and what kind of movie is released has become a customary custom.

Even the Big Eight in Hollywood don’t want to take their own money to rashly challenge the laws of the market.

The holiday season, as the second most important time frame compared to the summer holiday season, is naturally crowded.

However, compared with the variety of summer seasons, although the holiday season is also a blockbuster season, it is more suitable for blockbusters with a strong comedy atmosphere.

And Kevin chose this schedule for this reason.

There are Jackie Chan's stunning and exciting comedy action scenes, as well as the addition of Jim Carrey, the comedy king, in this golden period.

Kevin is confident that many of the films will surpass the box office of the original.

To know the original work, not only did Jim Carrey not join, but the schedule was also on September 18.

That is to say, the autumn season in popular terms. This season is almost the coldest time of the year. A good movie may be buried in this grade.

The films placed in this schedule are all films that are biased towards literary films.

People were not prepared to ask for the box office, but went for the prize.

The original peak time was placed in this schedule. It is conceivable that the New Line Cinema at that time was not optimistic about this movie.

Under such circumstances, at the peak moment, it still created a box office of $140 million in North America and a box office of $100 million overseas.

You can imagine how successful this movie was.

The follow-up Rush Hour 2 almost doubled the North American box office.

It was through this film that Jackie Chan truly embarked on his own path to international superstardom.

....

Fox, on the other hand, is deeply divided over the premiere date of The Matrix.

Pirates of the Caribbean has swept the summer schedule in June, and other movies have acted as cannon fodder in front of it.

Fox's eyes are already on July.

During the month, there are two Fox-backed films due to hit theaters.

One is Independence Day.

This is a sci-fi disaster film directed by German director Roland Emmerich.

Looking at his resume, you will find that this is a special film director who is very persistent in sci-fi disaster films.

In short, he is good at making sci-fi disaster films.

The protagonist of Independence Day is one of Kevin's friends, Will Smith.

Since his official entry into Hollywood through Kevin's Escape from the Dead, Will Smith's road has been smooth sailing.

After filming Escape, Will Smith got a contract for the second leading role, the Jedi Men released last year, and the remuneration was directly counted as a second-tier actor, with a remuneration of $6 million.

The third film as the protagonist is Independence Day, which is about to be released this year, and the remuneration is as high as 10 million US dollars.

Let Will Smith be too lazy to care about his identity as a singer.

The other is Steve Kevin's The Matrix.

Unfortunately, The Matrix is ​​half-invested, and the copyright is even owned by Steve Kevin.

In other words, one is a real son and the other is a godson.

But a godson is much more powerful than a real son.

Either as a director or as an actor.

Independence Day was blown away by The Matrix.

The question now is which movie they want to increase their promotion efforts, and how to arrange the schedule allocated by the theater.

According to Steve Kevin, The Matrix will be released around mid-July.

Get direct access to the best part of the entire summer tranche.

That is the summer vacation time of the students.

Chapter 185 Promo Video

This way, dear son, Independence Day.

It can only pick up the time that the Matrix doesn't want.

As for letting them collide with each other, even if the arrangement differs by half a month, Fox doesn't want to do such a thing.

And other movies, basically out of their scope of consideration.

With Steve Kevin's Matrix, other studios have long avoided this schedule.

Either choose to release it in the second half of the month after the release of Pirates of the Caribbean 2, or avoid the edge early and release it in advance.

Now, what they have to do is to choose a suitable date for their own son, Independence Day.

The release time of The Matrix is, if nothing else, on July 15th.

And the release cycle, in the name of Steve Kevin, starts in a month without a big surprise at the movie box office.

If the box office data performs well, it may continue to be released for half a month to a month.

However, during the summer blockbuster period, if there are other blockbusters released later, the Matrix may not be offline.

After some internal discussions, the release time of Independence Day was arranged by them on August 10th.

This schedule avoids the most competitive period of The Matrix, and at the same time can enjoy the last wave of schedule benefits of the summer vacation.

After the arrangement, Fox and Dawn Movies jointly started the pre-publicity of The Matrix.

And just when they were promoting, Kevin came to the morning movie with the promotional video he edited.

....

"Kevin, do you mean to show the audience some of the most exciting content of the movie in advance to attract them to the cinema?"

"In this way, the audience has already watched the most essential scenes of the movie, who would buy a ticket to watch the movie in the cinema?"

Dawson listened to Kevin's whimsy and couldn't understand it for a while.

In this era, publicity is generally in terms of actors and directors.

Take Steve Kevin for example.

When promoting his film The Matrix, it's usually the title of the latest sci-fi masterpiece by the best director in Hollywood.

At the same time, because Nicolas Cage is also a popular actor, his name will also be added.

On the whole, the play is spent, and it is also from the cast of the movie.

The main thing is to say how great the director of this film is, and how great the actors of this film are.

And if there are no famous directors and actors, it will be in terms of looks.

Like how beautiful the heroine of this movie is.

For film companies, letting the audience know part of the plot in advance is a taboo among taboos.

Dawson couldn't figure out what it meant to edit the highlights of the film in advance and show them to the audience.

Doesn't this affect its own box office?

Looking at Dawson's expression, Kevin knew that he was not optimistic.

Kevin also understands this.

Giving the audience the best part of the movie to watch for free in advance has always attracted more audiences to the cinema. This publicity concept actually became popular after the Internet developed.

At that time, mobile phones had entered the era of smartphones, and it was difficult for movie theaters to stop audiences from taking small-scale candid shots of movies.

After all, it is not a photographic instrument, and a small and exquisite mobile phone is easy to carry. In your movie theater, you can't help but let the audience bring their mobile phones in.

Therefore, the film producer thought, since the audience could not prevent the audience from secretly taking a wonderful scene.

It's better to just let it out in advance.

When I tried it, it turned out to be pretty good.

Especially in the movie, some of the highlights are very attractive, but the whole is actually the general kind.

Use this method to cheat the box office.

As soon as this kind of thing was discovered, editing a promotional video in the early stage of the film gradually became a routine operation.

But this operation, in this age of Hollywood, is an operation that goes against people's thinking.

In the common consciousness of people, the plot is known by the audience, and it will only lose the audience instead of attracting more audiences.

This is the common consciousness of both the film company and the audience.

But Kevin knew that this was for movies in general.

Ordinary movies do not have good reputation, so this kind of movie can only cheat the first wave of box office, and it will only be scolded badly and lose more box office.

As for the masterpiece of The Matrix, some of the wonderful pictures will only attract more audiences to the cinema, creating an amazing first-day box office, and a good reputation can attract more audiences.

That's what Kevin thinks.

During these times, Kevin, who had no new projects to work on for the time being, thought of this after seeing the old propaganda methods.

Immediately, I edited some wonderful aspects in a hurry, and then came to the company.

As for the more in-depth viral marketing, it's more involved, but that's beyond Kevin's knowledge.

After all, he was always just a director.

Not an all-rounder who is well versed in propaganda.

"Dawson, trust my judgment!"

Kevin just said calmly.

It's too difficult to convince people to go against their beliefs.

Kevin could only use his legendary experience to force them to accept this method.

Listening to Kevin's words, Dawson finally swallowed the words in his mouth even though there were ten thousand kinds of puzzles.

Kevin rarely makes irresponsible remarks about things other than directing.

Once said, it means that he has made a decision.

Then, as the president, all he has to do is to execute Kevin's orders.