MTL - Rebirth in a Perfect Era-Chapter 1689 Summit Forum (2)

In order to ensure that each link can achieve the lowest cost, Li Mu requires that the Chinese and American tourism companies must give themselves the lowest quotation in the market, and force a price guarantee agreement to be signed, promising not to reduce the tourism resources in their hands to a low price. For other third-party companies at or equal to the price supplied to Makino Technology.

In other words, Makino's resource agreement price must be the lowest.

At first, several American travel companies were still skeptical about this "overlord clause", and Li Mu took time to gather them together for a meeting.

At the meeting, Li Mu consulted these companies about their current concerns and found that their biggest concern was that there were not enough customers where Taobao went.

In their opinion, the number of customers is insufficient, and the market potential is naturally insufficient. If the minimum price is also promised, if larger customers have opinions on this, it will be difficult to handle.

The person in charge of the largest travel service company in California told Li Mu: "Mr. Li, we are willing to give Makino a low enough service offer, but you let us guarantee the lowest price for Makino, and we must also ensure that other homes are not less than this. Price, which is really a bit harsh for us. "

Li Mu asked him, "Where do you think you can put forward harshness, let's negotiate."

The other party said: "We have fully studied the current market situation and prospects of Chinese tourism in the first-tier cities in China. Although we are also looking forward to the huge income growth of Chinese tourists, according to our analysis, short-term visits The growth space for U.S. tourism is not particularly large. If we give you an exclusive lowest price at this time, it will greatly hurt our other customers. "

Li Mu laughed: "At this stage, whether Americans travel to China or Chinese travel to the United States, there are relatively few, but it is precisely because of this that the future development space is very huge."

Speaking, Li Mu gave an example: "Look, this time we are nominally strengthening the tourism interaction between California and the first-tier cities in China, namely Yanjing, Shanghai, Yangcheng and Shenzhen. But do you know The ambassador to China is outside Yanjing, and Shanghai and Yangcheng have US consulates. The two cities cover East China and South China, both of which are the most economically developed areas in China. It can be said that China is the richest. The cities with the highest per capita income are within their coverage, so do you really think there are only four cities and California business behind them? "

After a pause, Li Mu said, "Everyone is traveling, and the basic elements of transnational routes are very clear, especially the long voyage from Huaxia to the United States. The routes can be said to be all hubs to hubs. I now have the lowest in the market. Air ticket price, got the lowest hotel price in the market, now I'm asking you for the lowest price of other tourism resources in the market. If you cooperate with me, the cost price of the tourism product I formulated will be much lower than normal level, plus I do n’t make money at all. As long as I add operating costs to the cost, I do n’t need to take a penny of profit. In this way, the price I give is the only ultra-low price on the market. ”

"If I provide a seven-day tour from Los Angeles to Yanjing, the comprehensive price is a few hundred dollars cheaper than other channels. I believe that people in other states around California will not hesitate to choose from Los Angeles and Phoenix, Arizona. It only takes more than an hour to fly to Los Angeles for dozens of dollars. "

"If the price I give is one thousand dollars cheaper than other channels, let alone the states around you, I believe that even New Yorkers on the East Coast will be willing to buy my service, and then spend a few hours to Once in Los Angeles, I heard that tickets from the east coast to the west coast cost less than $ 100 per year. "

The participating travel companies were all silent, and what Li Mu said was indeed very attractive to them.

We have heard of China ’s situation to some extent. At present, there are not many hub airports in China. Most of the hub airports that fly international routes are Yanjing, Shanghai, and Yangcheng. It can even be said that, for now, absolutely Most Chinese people want to go to the United States, they have to go to one of the three airports from where they are, and then take an international flight to the United States.

In this way, it means that behind Li Mu ’s grand plan, not only the citizens of four first-tier cities, but the people of the whole country, or at least half of the countries.

It is likely that in the future, half of the people in Huaxia will consider where to go for free travel packages from Taobao or go to a group directly in Taobao when considering traveling to the United States, and then start from these three first-tier cities. The number of customers has increased significantly.

On the other side of the United States, there are many hub airports and their distribution is relatively scattered. For example, New York, Chicago, Atlanta, Los Angeles, San Francisco, Seattle, etc. are all large airports in the top rankings. In theory, from any of these hubs, there are Direct flights to Yanjing or Shanghai.

However, Americans ca n’t hold a plane as often as Chinese take a train. They fly here and there. They fly more and experience more. And Americans are backpackers. Careful calculation, how to use the transit to get cheaper travel, Americans are better than Chinese people.

Also in Yanjing, no matter how many Americans set off from any of the above US hub airports, when he realized that a special plane could save hundreds or even thousands of dollars at a time, he was hard to resist this attraction.

Theoretically, if Li Mu can keep the overall cost of Los Angeles to Yanjing low enough, ordinary tourists from all over the United States to visit Yanjing may consider buying the Los Angeles to Yanjing package provided by Li Mu. In this way, he covers , Far more than just one state in California.

These travel companies have always felt that because Li Mu had a better relationship with Schwarzenegger, he helped Schwarzenegger do some political achievements and boost the tourism revenue of California, but he did not expect that Li Mu wanted to take advantage of the price to bring California It has become a core hub for Chinese tourism to the United States.

In this way, the matter becomes even more exciting.

For these companies, it feels like they are suddenly open, plus Li Mu has unparalleled resources. After a little consideration, they agree without hesitation.

So Li Mu went to the next city and got the cheapest tourism resources in California.

The resources of these travel companies cover a wide range, including tour guides, translators, cars, restaurants, tickets, amusement items, and even shopping. The overall cost of this part has dropped, allowing Taobao to have greater operating space.

Towards the end of the summit forum, Li Mu has incorporated all the participating companies into the cooperation scope of Taobao, and got the lowest price in the industry.

Where Taobao goes is the biggest attraction for Chinese and American tourism-related companies, and it helps both parties find a new resource monetization market.

Prior to this, American travel companies held a large number of domestic tourism resources, but their main monetization targets came from the United States, Europe, Australia, and Japan and South Korea, with 1.3 billion people in China. Taobao began to export more Chinese tourists to the United States, giving them another monetization group.

If this chain is reversed, it will be equally useful for Huaxia Tourism.

Whether it is the United States or Huaxia, the utilization of tourism resources is far from saturation, which means that both markets need more consumers.

However, for Li Mu, rather than letting Chinese tourists go out, he prefers to let overseas tourists come in, and at the same time he hopes that they can publish Huaxia's great rivers and mountains, so that more overseas tourists know.

In order to promote the rapid landing of outbound tourism projects as soon as possible, Li Mu invited the CCTV documentary team to organize and produce documentaries of all the famous attractions in China. I did not hesitate to agree, and did not even need Li Mu to bear the cost of a penny.

Later, Li Mu convened Makino Technology and Taobao's executives for a meeting to sort out the outbound travel service process.

First, at the same time, seek help from a headhunting company, quickly dig a group of professionals in the tourism industry, form a complete tourism team, and be fully responsible for the three stages of the entire service.

The pre-sale stage includes the formulation of travel plans, customer docking, and helping users apply for visas, especially visa issues. Not only to help users prepare necessary materials, help users to fill in necessary forms ~ www.novelbuddy.com ~, but also to organize users to the embassy, Consulate signing for the maximum sign-off rate;

During the sale phase, it includes customer organization, assembly, delegation, follow-up, translation, and coordination of tourism resources between the two companies.

After sales phase, including customer return visits, satisfaction surveys, complaint handling and feedback;

Second, the entire business cooperation process, a one-sentence description is that Makino Technology sets up the stage, where Taobao sings. All costs are connected with Makino Technology and the supply company, and then where Taobao goes to integrate sales, and then settles with Makino Technology. Based on this principle, different plans for tour groups and self-driving tours are made entirely by Taobao, who decides the plan and then calculates the pricing.

Li Mu's purpose is not to earn a penny in the early stage, you can tie it, subsidize the user at the lowest price, and quickly develop the market. If the user's feedback is not positive, you can also use some money to subsidize the user, such as a The cost of the travel plan is 8,000 yuan. Where Taobao can go, it can subsidize 1,000 yuan per person. First, it will cost several hundred million, and it will heat up the outbound tourism.

Third, once the plan is formulated, it will be immediately sold on Taobao where to go, and Weibo Titter will immediately follow up the promotion and get on track as quickly as possible!