MTL - Rebirth in a Perfect Era-Chapter 1690 Free to go live

A few days after the summit forum was closed, the “Free Travel” section business was the first to go online on Taobao.

Free walking is relatively simple. The organizational work required by Makino Technology and Taobao is relatively easy. After the integration of resources, you can go online directly. .

In addition, the number of people traveling with a group is generally larger, and the coordination of resources is more troublesome than free travel, so at least one month of preparation is required.

However, freedom of travel can make Taobao's business go first, so Li Mu puts a lot of effort into promoting Taobao's wherever he comes up.

YY and Weibo Twitter have begun to promote Taobao ’s free advertising in first-tier cities in China and several major cities in California.

Of course, Li Mu ’s focus is on sending Americans to Huaxia instead of sending them to the United States.

This is not because he is careful, but he has fully calculated the consumption levels and travel costs of the two countries and found that no matter how cheap it is to go to the United States, it is also very luxurious for Chinese people at this stage;

However, the cost of traveling to China is extremely low for most Americans.

Netizens in California found that on YY and Weibo Twitter, they started to promote a travel ad called "Changyou Huaxia". The ad says that for only $ 1599, you can fly directly to the other side of the earth in six days. In five nights, I went to China for an ancient civilization with a history of 5,000 years.

$ 1599? American users can hardly believe it.

These days, going to Europe is not just so much money, right?

Many people subconsciously click on the promotion link, the page directly jumps to the English version of where Taobao goes, and it is directly the detail page of the free service.

From California to Huaxia, there are more than ten stalls to choose from. A single person at $ 1599 is the lowest.

However, even the lowest gear is already very exciting.

Because it contains:

1. Direct flights from San Francisco or Los Angeles to Huaxia Yanjing;

2. Accommodation for four consecutive nights at a four-star hotel in Yanjing (including breakfast);

3. Yanjing uses car for the whole journey and simple on-the-fly translation service;

4. Tickets for the Yanjing Great Wall, the Forbidden City, the Summer Palace and the Yuanmingyuan;

5. Air tickets from Yanjing to Shanghai;

6. Two consecutive nights of accommodation at a four-star hotel in Shanghai (including breakfast);

7. Car service throughout Shanghai, simple car-to-car translation service;

8. Tickets for multiple tourist attractions in Shanghai;

9, direct flights from Shanghai to San Francisco or Los Angeles;

If the user customizes such an itinerary, three tickets will cost at least $ 1,300, five nights' accommodation will cost at least $ 300, ticket services will be at least $ 200, six-day full car service will be $ 300, and six-day full-flight translation service 200 Dollars, added up, cost at least $ 2,300.

And the most important thing is that this $ 2,300 is very exhausting, because all the links need to do it by themselves, find communication a little bit, and even bear the cost of trial and error.

But where to go on Taobao, the full set of services only cost $ 1,599, which is $ 700 cheaper, which is equivalent to a 68% discount.

What's more, where Taobao goes will help users coordinate everything. From the moment the tourists land, there will be a driver and a car interpreter to greet the airport. Until they leave from Shanghai, they will also be delivered to the airport by the local driver and car interpreter.

Airlines and hotels have negotiated a discounted price with Makino Technology. The acquisition cost of Li Mu is naturally much lower than the market price. The combined cost of the other two agencies is about $ 1,250, but the actual cost of Li Mu is about Around $ 1,000;

As for car service, he is cooperating with a local regular taxi company, and a taxi company assigns a taxi to follow up the whole process. The agreed price is 300 yuan a day, 1800 yuan for six days, which is equivalent to about 220 yuan in US dollars;

On-board translation service, Li Mu stated on the detail page that it is only a simple English translation, not a high-end Daniel translation that comes at any time. For tourists, college students who have passed Level 4 in a regular university can actually To cope with their translation needs, Li Mu worked directly with 3321, and on 3321, sent students who had passed the fourth level of English to let them consider whether to accept the order according to their own situation and time schedule. The salary is 200 yuan.

At present, the monthly salary per capita is more than 1,000 yuan. College students do part-time job as car interpreters. This income is already considered to be very high.

This part, converted into US dollars, is about 140 yuan.

For tourist attraction ticket services, Li Mu directly discounts the team price from the state-owned tourism company. Several major attraction tickets are included, and the cost price is only $ 50.

In this way, the converted direct cost is 1000 + 220 + 140 + 50 = 1410 USD.

In addition, the labor costs of R & D, operation, promotion, and coordination of each single user on Taobao's platform add up to about $ 100, so the price is $ 1599. There is probably a profit margin of 90 US dollars, but this money Li Mu is not prepared to make money, but is prepared to give it back to users in other forms.

If the user is more than one person and travels in even numbers, the price of each person can also be reduced by $ 100, and the price is $ 1,499 per person. Of course, this is under the premise that two people live in the same room all the way.

This price is simply cheap for the United States, where labor costs and service costs are extremely high.

In the United States, it costs hundreds of dollars to find a car for a daytime service. It also costs a hundred or two dollars to find a lame translator. In this way, the cost of the car and translation alone can exceed 2,000 dollars in six days.

But in Huaxia and Li Mu, the cost can be low enough.

If you are a couple and travel to Huaxia with you, the two cities of Yanjing and Shanghai are six days and five nights, and the total cost is only $ 2998 ...

This price is incredibly cheap for the people of California!

Not only that!

Makino Technology also gave a very aggressive subsidy campaign.

If the user purchases the travel product where Taobao goes and completes the travel smoothly, he will get a reward of USD 100 if he travels and organizes the travel experience that meets the requirements.

That is to say, if two people spent $ 2998 to Huaxia for six days and five nights, and each of them wrote a travel note after returning, they would also get a reward of $ 200 for Makino Technology. In this way, go out and play a large circle It only cost $ 2798.

It's a bargain.

So on the day the event went live, more than 4,000 free packages in different gears were sold throughout California.

Of these more than 4,000 people, about one-third have valid Chinese visas, and the remaining two-thirds do not have visas, but they are afraid to miss this good opportunity, they bought the service first, after all, Taobao went Which promise, if the signing fails, a full refund.

What Li Mu did not expect was that more than 2,000 copies of the California Free Walking Project launched in the first-tier cities of Huaxia Yanjing, Shanghai, Yangcheng, and Shenzhen were also sold.

The lowest level of California where Taobao goes is about the same as the 1599 package of Huaxia Freedom. It also flies directly from a city in China to Los Angeles, then from Los Angeles to San Francisco, and finally returns to China from San Francisco.

This is also six days and five nights. However, because the cost of service in the United States is too high, the full car service and the translation service are eliminated. After all, China's compulsory education will learn some English, and people who can go abroad are the most basic. There is no problem in English communication, so there is no standard on-board translation.

If a user who travels to the United States needs a chartered car or hires an interpreter, Taobao will also give priority to contacting Chinese car dealers and Chinese students to undertake services. This will also bring some income improvements to some Chinese in California.

This package without charter and translation includes direct round-trip tickets, four-star hotels with breakfast for five nights, and tickets to famous attractions. The full cost is calculated, which is equivalent to RMB 8,600 per person.

In this era, 8600 yuan is enough to buy a daily round-trip flight ticket including tax, so the price / performance ratio is still very high.

However, if the consumer's economic level is high enough, the headroom of the free package is also large enough. For example, if the consumer chooses the luxury first class, the round-trip air ticket alone will be more than 70,000 yuan. If you choose a five-star hotel, the price will be geometric. Times growth.

Huaxia Freedom travels from US $ 1,599 to a maximum of US $ 38,888 per person, while U.S. Freedom travels from 8,600 yuan per person to a maximum of 188,000 yuan per person, but from the perspective of sales, users who purchase the lowest grade account for at least More than half.

It seems that the price is still the most concerned by users.

...

By the second day of on-line sales, there were more than 7,000 U.S. users buying packages, and the number is still growing.

After Taobao went on sale, users with visas and time have basically begun preparations for recent trips.

In the coming week alone, the number of users who decided to travel from California to Huaxia ~ www.novelbuddy.com ~ more than 800 people.

And Huaxia users who purchased the package also broke the 5,000 mark. More than 600 people are expected to set off from the three cities of Yanjing, Shanghai and Yangcheng in the next week and go to the United States to start their own freelance.

The airline's route load factor has increased significantly, and this is just the initial stage of where Taobao will go. As Li Mu said when he painted cakes for Sino-US tourism companies, follow-up will be carried out with the promotion in China and in the United States. A large number of users in other cities and other states choose to start from the three first-tier cities in Yanjing, or choose to start from two large cities in California to participate in the highly cost-effective Taobao where they can go freely. In this way, they have always been dissatisfied. It is very likely that it will not be long before it will be fully loaded.

Schwarzenegger heard that more than 600 tourists would travel to California in the coming week and was so excited that he couldn't help himself.

Don't underestimate the number of more than 600. This is equivalent to Li Mu sending two charter tour groups to California every week. After all, the full-load capacity of wide-body airliners is only more than 300 people.

If we continue to develop this way, I believe that 10,000 Chinese tourists each week will soon be able to reach it!