MTL - Rebirth in a Perfect Era-Chapter 1692 The true meaning of the hype

In the future business landscape, especially in the Internet-based business landscape, who owns the traffic, who is the father, because after there is traffic, you can immediately make a variety of realizations.

This is like a big v with a large number of fans. He can help others push cosmetics, he can help others push clothing, electronics, and even advertise for others' shops. No matter what kind of advertising he makes, he can help each other. The reason for converting a large number of users is because he has traffic on his own.

In his opinion, if the big v only advertises to others and sells its own traffic to others, then this business model is still a bit too loyal.

In the last life, some small internet celebrities looked unattractive, but her own Taobao store could make several hundred million yuan a year. The reason is because she is no longer willing to direct her traffic to others, but to her own. The traffic went to myself.

For example, a female online celebrity who is more fashionable and wears an advertisement for a Taobao clothing store may only earn thousands or tens of thousands of yuan and 100,000 yuan of advertising fees, but what she actually brought to the other party was a few Traffic of 100,000 or even millions.

These traffic may convert tens of thousands of consumers, and then bring millions of dollars or even tens of millions of sales, millions of net profits, and this is only a consumption, and some of these users will be precipitated into merchants Loyal users may buy a few hundred pieces of clothes in this store every month, and the huge long-term profit in it has nothing to do with female celebrities.

The talented female net red simply finds a source to open a Taobao shop, directs the traffic to herself, and then continuously makes sales of her Taobao shop. This is the clever gameplay.

What Li Mu is doing now is to use Taobao to gather tourist traffic and then direct the traffic to the US-China travel market to help airlines, travel companies, and hotel groups sell their resources;

But what he really wants to do is to gather the traffic of tourist users, import his own market, and sell himself resources.

Therefore, in the future, once you have enough traffic, you will start to change the pattern and open your own online red shop.

With Makino Technology's strong capital as support, in the future, it is entirely possible for me to really build my own airline, invest in my own hotel group and tourism company, and then import resources to make the entire industry chain myself.

Moreover, Li Mu feels that when he brings a large number of users to Taobao in the future, he will have the most powerful tourism user resources in the industry. Once he has the resources, he can carry out hype.

With the continuous development of the economy, business models have become more and more, but in the final analysis, they all want to sell their own things more and more expensive.

Hype is one of the most widely used models among numerous business models.

The so-called hype is to raise prices and expand sales. For those who have the ability to hype, they can stir up the heat.

Only those who have jade resources in their hands will hype the concepts of gentleman Peiyu, jade can prevent disasters, gold is valuable and jade is priceless.

If you have real estate resources in your hand, you will speculate about real estate prices, speculation on value preservation, real estate financing, school district housing, and other real estate concepts.

Even if a few walnut trees are planted in the field, they have to hype some walnuts to make their own walnuts live.

Therefore, the same applies to the tourism industry.

The soft papers describing Lijiang's encounters are mostly proprietors of Lijiang's tourism companies, inns and bars;

Most of those who preach that the Langyu Island is about to disappear are mostly local tourism companies or employees;

Advocating Yalong Bay Beach No. 1 in East Asia, it is also the owner of local tourism resources.

Advocating that Dubai is full of rich people and luxury cars everywhere, as well as those from stakeholders.

Li Mu has received a large number of Chinese tourism resources from domestic tourism companies, not only first-tier cities, but even first-tier cities to radiate second-tier cities, third-tier cities, and 5a-level scenic spots everywhere. It's time to go overseas to preach.

Li Mu's idea is very simple. How did those countries in the past life come to China for hype, now how to go to their own country for hype.

California is just the beginning. Soon, this hype will spread all over the world.

In the past life, the Huaxia tourism market has been brainwashed by overseas propaganda. A large number of Chinese tourists have been affected by various poisonous chicken soup on the Internet. They have flocked to Japan, Australia, New Zealand, Thailand, and Indonesia, especially Japan. The marketing hype has reached a point where it is in full swing.

However, only Huaxia itself has not formed a large-scale positive publicity and guidance overseas, so that in South Korea, Japan, and the United States Quora, there will be a large number of silly birds who think that Huaxia has no electricity, no cars, no TV, No highway, no fruit, no cellphone.

Those Internet companies who made money in the country in the past life have been soft, but if there is a focus on the establishment of overseas information distribution channels, there is a world-class Internet platform, these strange problems will not appear.

When Huaxia Internet was promoting Japanese toilet covers, Japanese rice cookers, Japanese magic drugs, and magical cosmetics, so that a large number of Chinese people rushed to Japan and bought and bought in Japan, the Internet in Japan was also promoting Huaxia's what?

Therefore, the current situation is about to change. In the future, both Weibo Titter and the Internet, and even the future faebook, will continue to do a variety of brainwashing propaganda to Huaxia worldwide.

Propaganda Huaxia's history, humanities, scenery, special products, food, technology and so on, so that they also have the enthusiasm for Huaxia.

Therefore, Li Mu ordered the operation team of Weibo Titter to let them cooperate with the editorial team of the network and start speculation from now on.

With the continuous influx of American tourists into China, a lot of authentic and fake English travel journals also started to appear on Weibo titter.

Many overseas users have uploaded photos of themselves while traveling in China. At the same time, they also praised China in the text.

One of them took a picture of the Great Wall of China, and received more than 100,000 retweets and likes throughout the Weibo Titter.

A considerable part of these travel notes are "original" content that Li Mu has instructed the editorial team.

After such content was fabricated, he also instructed the Weibo Titter team to tilt these tweets with various algorithms, so that it can be seen by more Europeans and Americans, and thus subtly affects these people's impression of Huaxia and enhances them. Interest in traveling to Huaxia.

In addition, Li Mu also made up some true and false travel stories.

Some are designed to highlight Chinese cuisine, imitate the tone of an American, praise Chinese cuisine, and even reluctantly;

Some are for the purpose of highlighting the friendship of the Chinese people, forging the identity of an American, saying that they accidentally lost their wallets, and the enthusiastic Chinese restaurant owner invited them to have a light meal, and also helped them to call the police and find the wallet.

Some are for the purpose of highlighting history and heritage, and using foreigners' eyes to sigh and praise Huaxia's places of interest. Any Japanese castle tower can be praised and praised by countless people. From Huaxia, you can find an ancient palace building. Tianshou Pavilion flung to Mars, why the latter is not as famous as the former, because the publicity packaging is not in place.

Li Mu even made up a series of Chinese love stories, such as how to meet his spouse in Yanjing, how to meet his life's love in Shanghai, and how to marry a loved one by the Huangpu River ...

These topics are being hyped up so as to continuously increase the exposure of Huaxia Tourism to the Western public.

To this end, he also asked Fang Xudong to modify the background data parameters to apply a certain amount of moisture to all relevant data.

For Li Mu, who came from the Internet, he is very clear that there is no Internet company in the world that does not misreport data. Even if some companies do not misreport data at this stage, he must have done similar things when he was growing up.

For example, the live broadcast platform deliberately doubles the coefficient for people who are watching live broadcasts. For each additional person watching online, the external data display adds 17 or 129 people. The reason for this setting is to forge a fake This feeling of heat.

As for why you choose this piece of data, it is mainly to make it invisible to users.

Take 17 as an example. The platform is designed with a simple logic to display clicks equal to the actual click times multiplied by 17, so that most users will not see any problems.

For example, this post was actually viewed 258 times, but because there is a coefficient multiplied by 17, the displayed result is 486 times;

Based on Li Mu's experience, doubling only double-digit multiples is considered a conscience platform. Some platform data is even multiplied by three digits. For example, 129 just mentioned, the same post was actually viewed 258 times, but The number of page views displayed was 282.

It is difficult for users to see counterfeiting in this case. After all, the data is incomplete and growing.

What's even more frustrating is that because the design multiples are zero and whole, users can't see how abnormal the data changes. For example, because of one click, the original data has been changed from 282 times to 411 times, followed by another one. People, the data has become 540 people.

Who has a glance and can see what is the necessary connection between 282, 411, and 540? They seem to be real, even more real than they really are.

There are also those silly platforms that write directly to display data equal to real data multiplied by three, and careful users will find that no matter how the data changes, it will always be a multiple.

What's even more stupid is multiplying by 10 directly, attentive users will find that the single digit is always 0 ...

The platform uses such counterfeiting methods to create an illusion of a large number of users and very popular for its platform ~ www.novelbuddy.com ~ But this kind of thing is also missed, such as it has appeared on some live broadcast platforms After such a joke, while watching a live broadcast of a certain anchor, hundreds of millions of users are watching, and almost everything is packed in data.

Users do not know the real situation. After seeing the published data, it is easy to be biased by the authors behind the scenes.

Now, on Weibo Titter, all the positive content about China Tourism also has a certain degree of data fraud.

Li Mu used this method to increase the recognition of these contents by Western users.

However, Li Mu was more cautious. He designed a set of looping logic on the coefficient of data falsification.

For example, the number of likes, for each increase of the actual data, the displayed data is randomly selected from the 8 numbers in the range of 1-10 to increase.

It may be increased by 1, it may be increased, or it may be increased by 8 or 10, but the probability of adding 1 is the lowest, and the higher probability is between 8 and 8. In this way, users will not be easily touched by data growth. law.