MTL - Rebirth in a Perfect Era-Chapter 1693 Get the best price / performance ratio

Since Weibo Titter is already a world-class platform, all real and fake marketing arranged by Li Mu is aimed at global users here.

It is not easy to launch tourism globally, and it is even more difficult to become a global tourist country.

What can really be achieved are some established capitalist countries, such as the United States, Britain, France, and Japan.

When you mention the United States, you know the Statue of Liberty, Hollywood, Yellowstone National Park, and big cities such as New York, San Francisco, Los Angeles, and Atlas, which have been the fruits of many years of global cultural output in the United States;

As a former sun-down empire, Britain has already had a cultural output of more than a century. Just those who are in the name of Shu and the former colonial people have a great sense of belonging to Britain. For example, Indians have no money to like To the United States, the rich love to run to Britain.

The French Gaul rooster has also been world-famous. Coupled with the romantic capital of these years and the blessings of various luxury brands, the Paris Tower, Arc de Triomphe, and Notre Dame have been known by people around the world.

The reason why Japan is very popular in the global tourism market is mostly due to the Meiji Restoration. The overall development of Asia in the 19th century was far behind that of the West. Only Japan at the time bet on the right direction, resolutely reformed, and completely westernized. Later in Japan's 100-year history, it was the Asian boss in the eyes of Westerners.

In addition, Japan is clamoring for breaking away from Asia and entering Europe every day, and strives to be a bridgehead for Western capitalism in Asia. Therefore, it is even more recognized by the Western world. For a long time, the culture most recognized by Westerners is not the long-standing Chinese culture. It is the Japanese culture of Chinese civilization in the yard.

Therefore, Japan's tourism market is also considered global.

Right now, apart from these four established imperialisms, Li Mu really can't think of anyone else who can do it globally.

Not to mention that many countries in Southeast Asia can also attract many non-Asian tourists, but in general, the tourism market in Southeast Asia is still a little low-end, so it is not a global tourist country, which is compared with the general economic development of Southeast Asian countries. The difference also matters a lot.

The entire Southeast Asia has only Singapore as a developed country, but Singapore's land area is not as large as that of Yanjing. Such a small country wants to become a global tourist country.

Dubai in the last life is a wonderful work. This country did not follow the traditional line of propaganda of the old powerhouses. Instead, it chose a "local tyrant" label and went all the way to black. As a result, it has spread all over the world. Everyone thinks that this country seems to be rich. Unbelievable, so suddenly all kinds of longing for this place.

In fact, if you are thinking carefully, why do domestic media, self-media, and various information platform software go crazy about pushing the news of Dubai in a certain period of time? For example, how handsome the prince in Dubai is, and the police cars in Dubai are all Ferraris. That's because Dubai downplays good cars, the police ca n’t keep up with the Ferrari if they do n’t drive the Ferrari.

For another example, promote the "Dubai Chiefs Story" everywhere. For example, a chief in Dubai talked to others very speculatively today and saw that his car was too bad. Then the next day he let his men send him a luxury car; tomorrow the chief will be in The luxury store saw a Chinese girl looking at luxury bags that could not be afforded, and the chief said with a big hand: "Come on, I'll send you, ten enough?"

Such a brain-disabled story, why does it appear repeatedly on domestic social networks, even on various hot searches, various lists, and various recommendations? You know, those social networks are the ones who fall into the eyes of money. If they don't give money, they can't wait to mosaic the logo of ordinary items except luxury goods. How can they be so spared and spontaneous? Promote Dubai?

Isn't someone behind throwing money at such a thing?

Li Mu remembered watching a domestically produced TV series. All the cars with exposed logos were Audi. The rich one drove the Audi, the rich second drove the Audi, the white Fumei drove the Audi, and the white-collar drove the Audi. Compared with the phenomenon of Dubai boasting in the whole network, isn't it the same thing?

Li Mu has always felt that 90% of the so-called local tyrants in Dubai are speculated by Dubai itself. After a few years of frying, people all over the world began to travel to Dubai. This is the success of Dubai in tourism. Road.

What Li Mu wants to take is the route of Dubai, except that Dubai is constantly packing its own image of "local tyrants". In the first stage, Li Mu wanted to pack the Chinese tourism market globally, which is the selling point of "super cost-effective Internet travel".

Li Mu knows very well that it is impossible to eat a fat man in one thing. Although he really wants to publicize the magnificent scenery, long history, and long-standing culture of China, this kind of thing requires a long process, just like Japan. I've been operating these for a hundred or two hundred years.

Therefore, Dubai's route is the most realistic, first choose a label and hit the dead.

At this stage, although the global Internet industry has both Internet travel platforms and specialized tourism resource sales platforms, no one has engaged in online customized tourism like Li Mu.

It's as if the auto market is selling cars offline, or selling them online, and picking up cars in offline stores, but Tesla later abandoned the offline stores first, put sales directly on the line, and delivered the cars to the door. Gameplay for the entire industry.

Of course, at that time, Elon Musk was very quiet, he really had little capital, he did n’t have much money, and he could n’t build a car.

Li Mu is different. What he wants is nothing more than just doing it.

Therefore, first of all, make the cost-effective, maximize the cost-effectiveness, first attract people, then integrate them with more domestic tourism resources, and then slowly promote other labels, and finally make China Tourism a truly global market. .

For example, in the next stage, tourists will no longer only be shuttled between first-tier cities. You can let them see terracotta warriors and horses, pandas, Shennongjia, Jiuzhaigou, Huangshan, Lushan, Taishan and so on. At that time, word of mouth will naturally become stronger and stronger, and labels will also become more and more.

In fact, where the first phase of Taobao went, it really attracted a large number of American tourists to Huaxia through its high cost performance, and various true and false travel notes also attracted more tourists to the world. China.

Half a month after Taobao went online, Chen Ze specially called Li Mu and said to him, "I have first-hand data obtained from the relevant departments. In the past thirty days, the number of overseas tourists applying for China Travel Visas , A year-on-year increase of 10 and a month-on-month increase of 97! "

Year-on-year refers to the comparison with the same period last year;

The chain ratio refers to keeping up with a cycle, that is, the last thirty days.

Li Mu heard Chen Ze's tone seemed very surprised, so he couldn't help asking: "Is this data scary?"

"Why not scary." Chen Ze said: "The number of tourists who want to come to China for tourism is doubled compared to last year! This growth is too fast!"

Li Mudao: "How do you think about how much resources we have invested in doing this thing, now that we are doing outbound tours in the US market, the price is fast, and the **** can be as good as the United States to Mexico. It is the pressure on the profits of airlines, travel companies, and hotel companies, and the continuous promotion of Weibo titter on a global scale, let alone double the year-on-year growth, even if it doubles, I am not surprised. "

Chen Ze smiled: "Hanging, you still want to be bigger."

Speaking, he took his tone seriously and said, "I want to share with you a little bit of information, and the visa approval will be gradually relaxed, that is to say, the visa application rate will be greatly increased. This is also to take advantage of the opportunity to develop the domestic tourism industry. To be more specific, this thing you are doing is a good thing that benefits the country and the people, so you can run as fast as you can, despite running forward.

Li Mu understood what he said, and he couldn't help getting excited.

This kind of cooperation is really too tacit. If the visa release is good news, it will be more attractive to foreign tourists.

So Li Mu quickly convened the team and told everyone the good news.

Each of the middle and senior levels involved in the operation of Taobao is very excited about this news. It is like getting parental approval and permission. The team is really motivated.

So Li Mu said: "In this case, then we will take the time to formulate several more in-depth tourist routes so that these overseas tourists can see more natural and cultural scenery of China."

Mr. Lei asked: "There are still many domestic tourism resources. In the first stage, Mr. Li doesn't know any suggestions?"

Li Mu said with a smile: "Surely go to the national treasure that can be the best at first, first come to a panda tourist route. My suggestion is that all three cities, Yanjing, Shanghai, and Yangcheng, have opened a tour to Chuandu. Lines, such as going to Yanjing for two days, then to Sichuan to watch the pandas, or to Shanghai market for two days, and then to Sichuan to watch the pandas. Since Sichuan has gone, there is no reason not to go for magic colors Thick fog, so this can plan three three-city tour routes ~ www.novelbuddy.com ~ and then focus on the panda element to render it. "

Mr. Lei nodded his head and said, "Then I will hurry to contact Chuandu, Wudu's airlines, travel companies and hotels."

Li Mu said, "You'd better find another nifty design team to design a whole set of souvenirs for panda tourism, and then go to Yiwu to find a reliable foundry to produce them. When our tourists come, you can take The return of some small gifts of memorable significance will not only promote the small commodity market, but also a powerful user self-propagation channel. "

Speaking, Li Mu added: "I suggest you learn from Japan. Let's be honest, they are doing a good job."

"In Japan, even a small city with tens of thousands of people has its own cartoon image and its own customized souvenirs. The added value of the tourism industry is very transparent. By comparison, they are like doing the most authentic Yanjing roast duck, carefully roast the duck, cut the meat into 108 pieces, and remove the bones and shelves to make a variety of flavors or burned soup, accompanied by the lotus leaf cake, sweet noodle sauce, green onion, cucumber What about us? Compared with them, our current tourism market is to sell ducks directly, let alone roast them and cut them well. You do n’t even slaughter them. You can buy them directly if you want to buy them. Play, how can we play other people? "