MTL - The Era of Hard Work-Chapter 724 Ice cubes (ask monthly pass)

  Chapter 724 Ice Cubes (seeking monthly pass)

The west end of Quannan Pedestrian Street, the original Sanlian Home Appliance Building, is now on the first floor of the Ginza Shopping Mall Building. KFC is located next to the main entrance. In terms of business area, it is the largest store in Quannan, and it is logical to become the new KFC in Quannan. flagship store.

   2003 New Year is coming. Including the weekends that have been moved over, there are three consecutive holidays, but the business of the flagship store has been deserted.

  Compared to before the outbreak of the Sudan Red Incident, the passenger flow decreased by two-thirds.

  The holiday has just passed, the twelfth lunar month has entered, and the coldest time of the day has arrived.

   In the freezing weather, Geng Hongju pushed open the glass door and entered the flagship store.

   The store manager Han Yiming quickly greeted him: "Good morning, Mr. Geng."

   Geng Hongju looked at the shop, there were few customers, and asked Han Yiming to sit down at the table near the main entrance.

   "How is the business during the New Year's holiday?" Geng Hongju asked.

  Han Yiming told the truth: "No, I can't even earn the expenses."

   Who would have thought that KFC, which has been booming in business and a money-making machine, would face such a situation.

   Geng Hongju nodded: "Difficulties are temporary, and this matter will fade away one day. In fact, the current popularity has dropped a lot. You are doing front-line work, you can't relax."

  Han Yiming said: "Okay."

   Geng Hongju asked, "The sampler will be here soon, what happened to the preparations?"

"We have made careful preparations, and there will be absolutely no problem." Han Yiming knew that today's random inspection is a crucial public relations activity launched by the company. If it is done well, it may reverse the recent decline of KFC: "All raw materials are being imported. Two rounds of testing were conducted in front of the store, the kitchen and cabinets were disinfected after get off work last night, and the frying oil was replaced with new oil before going to work today..."

   Geng Hongju kept nodding. This time, KFC is fully promoting the sampling inspection of Western-style fast food chains. The specific sampling time can be grasped in time, so as to be fully prepared.

   This is a prepared battle. Compared with the last time, I am naturally full of confidence.

   Geng Hongju suddenly thought of one thing. Judging from the feedback from various sources, not only KFC was not prepared for the last sampling test, but Burger King was also unprepared, but Burger King passed all the tests...

   Their daily requirements are really so strict?

   Having been in charge of KFC's business for many years, Geng Hongju knows very well that KFC's publicity and promotion have always been good, plus it is a foreign monk who has given himself a high-profile person. In fact, there are many internal problems.

   Thinking of this, she quickly asked a key question: "Is there any problem with the drink?"

  Han Yiming said: "Mr. Geng, don't worry, according to the uniform arrangement above, all the beverage machines use high-quality pure water when mixing syrup."

   Geng Hongju was relieved. She also started a storefront at first, knowing that many stores use tap water in order to save costs when they add cola syrup.

  The tap water in many places in China does not meet the standard of direct drinking.

   Around ten o'clock in the morning, many cars were parked near the KFC flagship store, and several of them were painted with blue quality supervision and other words.

   There are also some cars with words such as Taidong TV, Taidong Weekly, Taidong Evening News and Quannan Times.

   A group of people from food quality inspection entered the store first, and Han Yiming, as the store manager, quickly greeted them.

   Geng Hongju didn't go there, just like an ordinary customer who came to eat in the store, he sat at a table and watched the actions of these people.

Behind   , more than a dozen media reporters with cameras or video cameras followed up and looked at their badges. Without exception, they were all major media reporters.

   There are a number of media reporters with different positions to follow, and Yum has basically no need to worry about someone doing something in the sampling test.

   led the team by a department-level cadre who showed Han Yiming his credentials and relevant procedures. The people below did the sampling work. Three professionals entered KFC's kitchen with professional equipment.

   Multiple media reporters gathered at the door or behind the glass curtain wall to shoot into the kitchen.

  The kitchen is open, and you can see every move inside from the outside. This is not KFC’s innovation, but KFC’s advanced experience in learning from Burger King and Lu’s restaurants.

   Han Yiming was not too worried when he saw the professionals who were skillfully extracting samples. In order to deal with this sampling test, all the stores in Quannan KFC, including the flagship store he managed, have done a lot of preparations.

  A man in his thirties came to the department-level cadre and asked, "Chou, do you have any other instructions?"

   Zhou Chu glanced over at the beverage machine and said, "Beverages should also be sampled, according to the plan mentioned in the car."

  The man nodded: "Okay, I'll go right now."

   When I came to the cash register, a woman happened to come out of the kitchen, and immediately ordered: "Little Li, come here."

  The woman put away the sample storage box: "Wang Ke, is there anything else?"

   Wang Ke pointed to the beverage machine, the woman understood and hurried over.

  All the drinks were also sampled next to each other.

  Han Yiming breathed a sigh of relief when he saw this. Fortunately, he didn't use the water indiscriminately.

  Unexpectedly, the woman collected the liquid drink samples and came over: "Are you the store manager?"

   "It's me." Han Yiming said.

   The female inspector said, "I remember that all of your KFC drinks have ice cubes in them. Where do you put the ice cubes?"

  Han Yiming suddenly hesitated.

  The female inspector said: "Please cooperate with our work."

   Ice cubes should be fine, right? Han Yiming's confidence dropped a lot in an instant. It seems that no one in the store has paid attention to ice cubes? It seems that there is no mention of ice cubes in the various notices and precautions issued above.

   This is something that can't be too small, and usually no one pays attention.

  Han Yiming feels that there should be no problem. How big of a problem can these gadgets have?

   He pointed: "The ice cubes are here."

  The female inspector went over to sample the ice cubes of KFC.

  Although Han Yiming was worried for a short while, he put it aside immediately. No one paid much attention to the ice cube, including him and Geng Hongju, no one thought there would be any problem with the small ice cube.

   It didn't take too long, the group of people rumbled out of KFC and went to Pizza Hut a door away. In addition to various food items, they also sampled Pizza Hut's drinks and ice cubes.

   The team went to Qiansheng Commercial Building next door and took the same sampling method for Burger King.

   Then, further east, went to McDonald's flagship store.

   This sampling test is still aimed at Western-style fast food chain brands on the market, mainly KFC, Burger King, McDonald's, Dicos and Pizza Hut.

   At the same time, two monitoring teams, under the supervision of media reporters, took samples from other relevant stores in Quannan.

   Yum China Branch has made a big decision and is determined to make a turnaround for KFC.

In some respects, the public is forgetful. With the brand effect that KFC has formed over the years, as long as the test results are qualified this time, it can be comparable to the standard of Burger King. Many people who were worried about the food safety of KFC will still be in the future. Enter KFC and choose a variety of fast food.

  A lot of things can’t be completely changed by a single blow in a short period of time.

   Therefore, Fang Weibing is very confident, and he will fight a beautiful turnaround right at the starting point of Quannan, where KFC fell.

   As soon as he went to work in the afternoon and saw Geng Hongju, Fang Weibing asked, "Is the sampling over?"

   Geng Hongju replied: "It's over, KFC has sampled a total of 12 stores. The sampling process and subsequent testing will be supervised by the media throughout the process. In this matter, there is no problem with a fair test result."

  Fang Guard sat on the office chair, pulled back a few strands of long hair that had strayed, covered the Mediterranean Sea above his head, and said, "How is the PR article prepared?"

"The public relations department is ready." Geng Hongju reported the latest news one by one: "I have personally communicated with many mainstream media, as long as the test results of the quality inspection department are announced and there is no problem with the quality inspection, they are willing to accept our promotional soft paper. , in line with our advertising plan."

   Fang Weibing warned: "You can't save money at this time, don't be reluctant to spend the public relations costs."

   "All departments have been mobilized." Geng Hongju said: "Even some media that prefer Lu's dining chairs have indicated that they will truthfully report the results of this sampling test."

   Fang Weibing looked relaxed: "The basic position of large-scale media is still necessary. Therefore, after this sampling test, we can take advantage of the situation to downplay the Sudanese incident and send a signal to the outside world that KFC's food is safe enough."

He changed his voice: "Xiao Geng, you further collect relevant information about Lu's Catering and Burger King. Burger King is already a strong competitor of KFC, and we can no longer ignore them. In the past, I thought it was a domestic petty trouble. Just like many domestic chain brands that have appeared in recent years, they will die soon, but they have become a big problem for their confidants.”

   "Okay." Geng Hongju replied.

   Regarding the Burger King's report, she called upwards more than once, but the ones that should be paid attention to were not paid attention to...

  It's too late to say this now, Burger King and Lu's have become the climate.

   Geng Hongju actually knows that KFC is not good at Burger King, and Lu's Catering is a rooted enterprise.

  …………

  Quannan, Lao Zou, who has the word "bitter" written on his face, is in a good mood recently.

   The rotten things from the last time were handled fairly well, at least no one on both sides had ever asked for trouble.

   For him, this kind of thing does not seek merit but seeks no fault, and this is enough.

  Drinking tea, Lao Zou thought about this sampling inspection. He was not as worried as last time. KFC, which was pushing hard behind him, actually had little impact on him.

   There was a sudden knock on the office door from the outside, and the assistant director pushed the door in and hurriedly said, "Officer Zou, the preliminary test results are out!"

   While talking, the test sheet was placed on the desk.

   Lao Zou took a sip of tea and asked, "Why is there something wrong with Burger King?"

   "No." Assistant Director rubbed his face lightly and squeezed out a smile: "I was surprised, very, very surprised! Bureau Zou, KFC has detected a problem again!"

   (end of this chapter)